How to Maximize Brand Favorability?

How to Maximize Brand Favorability?

At Territory Influence, we believe that the power of recommendation does not have limitations and is necessary for brands to stand out. What can be a better touchpoint for conveying messages than trusted peers and experience-based content? To be not only heard, but...
How to influence buying decisions?

How to influence buying decisions?

Online reviews are a digital form of word-of-mouth and guide Internet users in their choices. How can brands stimulate the production of testimonials on their strategic platforms, while ensuring their authenticity?   Activate Shoppers: Shiseido Case 82% of...
10 myths of influencer marketing

10 myths of influencer marketing

Influencer marketing has greatly evolved over the past years, and we have heard a lot of things about that trendy field. Dozen of articles are written every week. So, what are the 10 most frequent myths of influencer marketing? What do brands need to understand before...
Is the biggest always the best for brands?

Is the biggest always the best for brands?

Brands all over the world are starting to include influencers in their marketing mix; however, many marketers do not know which type of influencers are best for their brands. For this reason, we have spent time looking at the categories that brands collaborate with...