by Orsolya Bakos | Aug 26, 2021 | #Trends
Traditionally, the marketing of CPG (consumer-packaged goods) included huge media buy-ins for TV spots, in-store displays and special sales offer. However, the transformation brought to us by covid-19 (not to mention the overall digital trends and the impact of...
by Orsolya Bakos | Jun 7, 2021 | #Insights
Content coming from influencers, no matter of the size (could be nano, micro, macro or star) is a valuable asset for brands. Many brands already showcasing these pieces of UGC on social media or other channels, but this is still not obvious resource for all. Here is a...
by Orsolya Bakos | Jun 3, 2021 | #Events
Why and how did the #lovebrands of 2021 rose to the top? Consumer behavior psychologists have proven that emotions play a huge role in purchase decisions. This is especially true during a crisis, where in-person meetings were dropped together with the organic online...
by Orsolya Bakos | May 3, 2021 | #Agency
Dedication, creativity and inspiring colleagues always lead to great things. We are proud of our teams, who brought home 3 major awards this year. The European Publishing Awards honor the best magazines, newspapers and digital media in Europe – organized by the...
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