by Orsolya Bakos | Oct 4, 2021 | #Tips
The last quarter of the year always brings a rise for the ecommerce giants and smaller d2c brands alike – Black Friday, Cyber Monday, Halloween, Christmas… we all have a lot of reasons for celebrating (and buying gifts! yes, for ourselves too). Retail sales during the...
by Orsolya Bakos | Aug 26, 2021 | #Trends
Traditionally, the marketing of CPG (consumer-packaged goods) included huge media buy-ins for TV spots, in-store displays and special sales offer. However, the transformation brought to us by covid-19 (not to mention the overall digital trends and the impact of...
by Orsolya Bakos | Jun 7, 2021 | #Insights
Content coming from influencers, no matter of the size (could be nano, micro, macro or star) is a valuable asset for brands. Many brands already showcasing these pieces of UGC on social media or other channels, but this is still not obvious resource for all. Here is a...
by Orsolya Bakos | Jun 3, 2021 | #Events
Why and how did the #lovebrands of 2021 rose to the top? Consumer behavior psychologists have proven that emotions play a huge role in purchase decisions. This is especially true during a crisis, where in-person meetings were dropped together with the organic online...
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