HIGH INTERACTION AND ENGAGEMENT RATE FOR DS 3
Category Influencers promote the DS 3 from GROUPE PSA
The automobile manufacturer DS from GROUPE PSA was looking for a creative way to place its new DS3 model in the target group and to present the brand in a multi-faceted way.
As a full-service partner for Influencer Marketing, we have found two high-reach Category Influencers from the „Fashion“ and „Art“ areas for DS to creatively present the brand and increase visibility.
The combination of fashion and art influencer guarantees presence in different target groups
In order to position the DS 3 in an artistic environment, the „Spirit of Avantgarde Tour“ was organized in Paris. For the two components „Art“ and „Fashion“ street photographer Jörg Nicht and high fashion influencer Alexandra Lapp went on a creative discovery tour. Both influencers were given the task of creating unique content and positioning the DS 3 as an ideal companion in their field of expertise.
High interaction and engagement rates attract attention
The combination of two influencers, embedded in an extensive print and digital communication in GRAZIA, Essen&Trinken, GALA and the art magazine led to a vernissage with the resulting content. Jörg Nicht generated over 15,000 interactions during the campaign, Alexandra Lapp attracted attention in her community with an engagement rate of 6.5%. The DS 3 was presented with a wide reach in different target groups.