PREMIUM TRIALS FOR FRUCHTZWERGE GO!

Danone FruchtZwerge, one of the most influential yoghurt brands for children, was looking for a way to make its new yoghurt snack known to their target group and at the same time generate numerous tasting experiences.

As a full-service provider for influencer marketing, we supported Danone in this process and were looking for a team of Nano Influencers on the basis of previously defined target group criteria to try out and recommend FruchtZwerge go!.

We selected 2,000 families with children in the relevant age group and provided them with products and information. They tested the new yoghurt snack extensively with friends and acquaintances on the go and reported their experiences back to us.

Nano Influencers ensure qualified product experiences and personal recommendations

433,674

people reached

35,667

premium trials

92%

recommend FruchtZwerge go!

Our campaign was a true success! We received fantastic consumer feedback and thanks to strong recommendations and Consumer Generated Media more than 35.000 trials were generated. The WOM-Campaign was a great way for FruchtZwerge to increase trial, education and endorsement for our newly launched product!

Stefanie Schweinhardt

Director Media & Connections DACH-SLO,

Danone

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