ONLINE REACH AND CREDIBLE RECOMMENDATIONS FOR RAVENSBURGER

Everyday Influencers push product experiences and recommendations for „Wettlauf nach El Dorado“

The traditional German game manufacturer Ravensburger was looking for support to make the new strategy game „Wettlauf nach El Dorado“ known to the relevant target group and to generate product experiences.

As a full-service partner for Influencer Marketing we have activated 300 Everyday Influencers and their families for „Wettlauf nach El Dorado“ in order to increase awareness and product experiences.

Everyday Influencers generate experiences with friends and family

300 Everday Influencers, finely selected according to target group criteria, were assigned to play the strategy game together with family, friends and colleagues and to exchange information in conversations. They then published their authentic opinions on previously defined target platforms.

More than 100,000 personal referrals and 7,500 qualified product experiences

170,813

online impressions

7,560

product experiences

123,123

personal recommendations (offline)

98%

recommend

The TERRITORY Influence campaign enabled us to gain important insights of our target group and to significantly increase the awareness of ‚Wettlauf nach El Dorado‘. The direct exchange with the target group via word of mouth is an effective tool within the framework of a cross-media marketing strategy.

Christian Bulla

Head of Marketing Communications,

Ravensburger AG

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