{"id":5826,"date":"2021-03-09T09:41:39","date_gmt":"2021-03-09T09:41:39","guid":{"rendered":"https:\/\/www.territory-influence.com\/word-of-mouth\/"},"modified":"2024-04-08T13:58:24","modified_gmt":"2024-04-08T13:58:24","slug":"word-of-mouth","status":"publish","type":"page","link":"https:\/\/www.territory-influence.com\/de\/word-of-mouth\/","title":{"rendered":"Word of Mouth"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8220;1&#8243; admin_label=&#8220;CTA Section&#8220; _builder_version=&#8220;4.16&#8243; custom_padding=&#8220;50px||100px|||&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_row column_structure=&#8220;1_2,1_2&#8243; use_custom_gutter=&#8220;on&#8220; admin_label=&#8220;CTA Row&#8220; _builder_version=&#8220;4.16&#8243; custom_margin=&#8220;|||&#8220; custom_padding=&#8220;|||&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;4.16&#8243; custom_padding=&#8220;|||&#8220; global_colors_info=&#8220;{}&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_image src=&#8220;https:\/\/www.territory-influence.com\/wp-content\/uploads\/2020\/12\/Digital-Influencer-Marketing-2-1.jpg&#8220; alt=&#8220;Word of Mouth Marketing&#8220; title_text=&#8220;Word of Mouth Marketing&#8220; align_tablet=&#8220;center&#8220; align_phone=&#8220;&#8220; align_last_edited=&#8220;on|desktop&#8220; _builder_version=&#8220;4.16&#8243; global_colors_info=&#8220;{}&#8220;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;4.16&#8243; custom_padding=&#8220;|||&#8220; global_colors_info=&#8220;{}&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_text admin_label=&#8220;Title&#8220; module_class=&#8220;tt-black mobile-headline&#8220; _builder_version=&#8220;4.21.0&#8243; text_font=&#8220;Roboto|600|||||||&#8220; text_font_size=&#8220;18px&#8220; text_line_height=&#8220;1.8em&#8220; header_font=&#8220;Roboto|900|||||||&#8220; header_font_size=&#8220;54px&#8220; header_2_font=&#8220;Roboto|900|||||||&#8220; header_2_font_size=&#8220;55px&#8220; header_2_line_height=&#8220;1.4em&#8220; max_width_last_edited=&#8220;off|desktop&#8220; custom_margin=&#8220;200px|||-100px&#8220; custom_margin_tablet=&#8220;0px|||0px&#8220; custom_margin_phone=&#8220;&#8220; custom_margin_last_edited=&#8220;on|desktop&#8220; custom_padding=&#8220;|||&#8220; custom_padding_last_edited=&#8220;off|desktop&#8220; hover_enabled=&#8220;0&#8243; header_2_font_size_tablet=&#8220;50px&#8220; header_2_font_size_phone=&#8220;50px&#8220; header_2_font_size_last_edited=&#8220;on|tablet&#8220; global_colors_info=&#8220;{}&#8220; sticky_enabled=&#8220;0&#8243;]<\/p>\n<h1><span style=\"color: #252422;\">WORD OF MOUTH<br \/>\nMARKETING<\/span><\/h1>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8220;Paragraph&#8220; _builder_version=&#8220;4.21.0&#8243; text_font=&#8220;Roboto|500|||||||&#8220; text_font_size=&#8220;16px&#8220; header_font=&#8220;||||||||&#8220; header_2_font=&#8220;Muli|700|||||||&#8220; header_2_font_size=&#8220;50px&#8220; header_2_line_height=&#8220;1.4em&#8220; max_width_last_edited=&#8220;off|desktop&#8220; module_alignment=&#8220;right&#8220; custom_margin=&#8220;|||&#8220; custom_padding=&#8220;|||&#8220; custom_padding_tablet=&#8220;30px|0px|30px|0px&#8220; custom_padding_phone=&#8220;&#8220; custom_padding_last_edited=&#8220;on|tablet&#8220; hover_enabled=&#8220;0&#8243; global_colors_info=&#8220;{}&#8220; sticky_enabled=&#8220;0&#8243;]<\/p>\n<p>Du m\u00f6chtest deine Marke in Peer-to-Peer-Gespr\u00e4che einbinden und durch echte Produkterfahrungen Kund:innen gewinnen? Sprich deine Zielgruppe mit einer passenden Auswahl an engagierten und potenziellen Konsument:innen effizient an, indem du auf die starke Wirkung von Offline-Empfehlung setzt und so deine Marke bekannt und nahbar machst!<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8220;https:\/\/www.territory-influence.com\/kontakt\/?lang=de&#8220; url_new_window=&#8220;on&#8220; button_text=&#8220;Arbeite mit real-life Influencer:innen&#8220; _builder_version=&#8220;4.21.0&#8243; custom_button=&#8220;on&#8220; button_text_size=&#8220;16px&#8220; button_text_color=&#8220;#ffffff&#8220; button_bg_color=&#8220;#FF4E00&#8243; button_border_width=&#8220;10px&#8220; button_border_color=&#8220;#FF4E00&#8243; button_border_radius=&#8220;0px&#8220; button_font=&#8220;Roboto|700|||||||&#8220; button_icon=&#8220;&#x24;||divi||400&#8243; button_icon_color=&#8220;#ffffff&#8220; button_on_hover=&#8220;off&#8220; custom_margin=&#8220;|||&#8220; custom_margin_tablet=&#8220;30px|||0px&#8220; custom_margin_phone=&#8220;&#8220; custom_margin_last_edited=&#8220;on|phone&#8220; custom_padding=&#8220;|||&#8220; hover_enabled=&#8220;0&#8243; button_border_radius_hover=&#8220;0px&#8220; global_colors_info=&#8220;{}&#8220; button_text_size__hover_enabled=&#8220;off&#8220; button_one_text_size__hover_enabled=&#8220;off&#8220; button_two_text_size__hover_enabled=&#8220;off&#8220; button_text_color__hover_enabled=&#8220;off&#8220; button_one_text_color__hover_enabled=&#8220;off&#8220; button_two_text_color__hover_enabled=&#8220;off&#8220; button_border_width__hover_enabled=&#8220;off&#8220; button_one_border_width__hover_enabled=&#8220;off&#8220; button_two_border_width__hover_enabled=&#8220;off&#8220; button_border_color__hover_enabled=&#8220;off&#8220; button_one_border_color__hover_enabled=&#8220;off&#8220; button_two_border_color__hover_enabled=&#8220;off&#8220; button_border_radius__hover_enabled=&#8220;on&#8220; button_border_radius__hover=&#8220;0px&#8220; button_one_border_radius__hover_enabled=&#8220;off&#8220; button_two_border_radius__hover_enabled=&#8220;off&#8220; button_letter_spacing__hover_enabled=&#8220;off&#8220; button_one_letter_spacing__hover_enabled=&#8220;off&#8220; button_two_letter_spacing__hover_enabled=&#8220;off&#8220; button_bg_color__hover_enabled=&#8220;off&#8220; button_one_bg_color__hover_enabled=&#8220;off&#8220; button_two_bg_color__hover_enabled=&#8220;off&#8220; sticky_enabled=&#8220;0&#8243;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8220;1&#8243; admin_label=&#8220;Our Works CTA Section&#8220; _builder_version=&#8220;4.16&#8243; background_color=&#8220;#1a1a1a&#8220; custom_padding=&#8220;0px|0px|0px|0px&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_row column_structure=&#8220;1_2,1_2&#8243; use_custom_gutter=&#8220;on&#8220; admin_label=&#8220;CTA Row&#8220; _builder_version=&#8220;4.16&#8243; width=&#8220;100%&#8220; max_width=&#8220;100%&#8220; custom_margin=&#8220;|||&#8220; custom_padding=&#8220;0px|0px|0px|0px&#8220; use_custom_width=&#8220;on&#8220; width_unit=&#8220;off&#8220; custom_width_percent=&#8220;100%&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;4.16&#8243; custom_padding=&#8220;|||&#8220; global_colors_info=&#8220;{}&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_cta button_url=&#8220;https:\/\/www.territory-influence.com\/influencer\/?lang=de&#8220; url_new_window=&#8220;on&#8220; button_text=&#8220;Unsere Influencer:innen&#8220; module_class=&#8220;tt-white&#8220; _builder_version=&#8220;4.21.0&#8243; header_font=&#8220;Roboto|900|||||||&#8220; header_text_color=&#8220;#ffffff&#8220; header_font_size=&#8220;33px&#8220; header_line_height=&#8220;1.3em&#8220; body_font=&#8220;Roboto|300|||||||&#8220; body_text_align=&#8220;left&#8220; body_text_color=&#8220;#ffffff&#8220; body_font_size=&#8220;16px&#8220; use_background_color=&#8220;off&#8220; custom_button=&#8220;on&#8220; button_text_size=&#8220;16px&#8220; button_text_color=&#8220;#ffffff&#8220; button_bg_color=&#8220;#FF4E00&#8243; button_border_width=&#8220;10px&#8220; button_border_color=&#8220;#FF4E00&#8243; button_border_radius=&#8220;0px&#8220; button_font=&#8220;Roboto|700|||||||&#8220; button_icon=&#8220;&#x24;||divi||400&#8243; button_icon_color=&#8220;#ffffff&#8220; button_on_hover=&#8220;off&#8220; button_alignment=&#8220;left&#8220; max_width=&#8220;600px&#8220; max_width_tablet=&#8220;&#8220; max_width_phone=&#8220;&#8220; max_width_last_edited=&#8220;on|desktop&#8220; module_alignment=&#8220;right&#8220; custom_margin=&#8220;10%||18%||false|false&#8220; custom_margin_tablet=&#8220;|||&#8220; custom_margin_phone=&#8220;|||&#8220; custom_margin_last_edited=&#8220;on|tablet&#8220; custom_padding=&#8220;|||10%&#8220; custom_padding_tablet=&#8220;|10%||&#8220; custom_padding_phone=&#8220;|60px||60px&#8220; custom_padding_last_edited=&#8220;on|phone&#8220; hover_enabled=&#8220;0&#8243; header_font_size_tablet=&#8220;&#8220; header_font_size_phone=&#8220;40px&#8220; header_font_size_last_edited=&#8220;on|phone&#8220; button_border_radius_hover=&#8220;0px&#8220; global_colors_info=&#8220;{}&#8220; button_text_size__hover_enabled=&#8220;off&#8220; button_one_text_size__hover_enabled=&#8220;off&#8220; button_two_text_size__hover_enabled=&#8220;off&#8220; button_text_color__hover_enabled=&#8220;off&#8220; button_one_text_color__hover_enabled=&#8220;off&#8220; button_two_text_color__hover_enabled=&#8220;off&#8220; button_border_width__hover_enabled=&#8220;off&#8220; button_one_border_width__hover_enabled=&#8220;off&#8220; button_two_border_width__hover_enabled=&#8220;off&#8220; button_border_color__hover_enabled=&#8220;off&#8220; button_one_border_color__hover_enabled=&#8220;off&#8220; button_two_border_color__hover_enabled=&#8220;off&#8220; button_border_radius__hover_enabled=&#8220;on&#8220; button_border_radius__hover=&#8220;0px&#8220; button_one_border_radius__hover_enabled=&#8220;off&#8220; button_two_border_radius__hover_enabled=&#8220;off&#8220; button_letter_spacing__hover_enabled=&#8220;off&#8220; button_one_letter_spacing__hover_enabled=&#8220;off&#8220; button_two_letter_spacing__hover_enabled=&#8220;off&#8220; button_bg_color__hover_enabled=&#8220;off&#8220; button_one_bg_color__hover_enabled=&#8220;off&#8220; button_two_bg_color__hover_enabled=&#8220;off&#8220; sticky_enabled=&#8220;0&#8243;]<\/p>\n<h2>Empfehlungen von Freund:innen &amp; Familie sind nach TV der wichtigste Brand-Touchpoint weltweit (Kantar)<\/h2>\n<p>&nbsp;<\/p>\n<p>Empfehlungen werden als \u00e4u\u00dferst vertrauensw\u00fcrdig wahrgenommen und k\u00f6nnen eine bemerkenswerte Wirkung haben. <span style=\"font-size: 16px;\">Unsere Nano-Influencer:innen erm\u00f6glichen es dir, gezielte Produkttests umzusetzen und deine Marke in der Offline Welt bekannter zu machen. Denn solche Gespr\u00e4che haben Einfluss auf die gesamte Journey: vom ersten Markenkontakt \u00fcber die Entscheidungsphase bis hin zum Kauf. Neben Awareness hinaus kann eine solche Aktivierung den Markenwert langfristigen verbessern und die Loyalit\u00e4t der Verbraucher:innen st\u00e4rken.<\/span><\/p>\n<p><span style=\"font-size: 16px;\"><\/span><\/p>\n<p>[\/et_pb_cta][\/et_pb_column][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;4.16&#8243; custom_padding=&#8220;|||&#8220; global_colors_info=&#8220;{}&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_image src=&#8220;https:\/\/www.territory-influence.com\/wp-content\/uploads\/2020\/12\/Digital-influencer-marketing-2-1-1.jpg&#8220; alt=&#8220;Word of Mouth Influencer&#8220; title_text=&#8220;Word of Mouth Influencer&#8220; force_fullwidth=&#8220;on&#8220; align_tablet=&#8220;center&#8220; align_phone=&#8220;&#8220; align_last_edited=&#8220;on|desktop&#8220; _builder_version=&#8220;4.16&#8243; global_colors_info=&#8220;{}&#8220;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8220;1_5,1_5,1_5,1_5,1_5&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; min_height=&#8220;299px&#8220; custom_margin=&#8220;40px|auto||auto||&#8220; custom_padding=&#8220;||100px|||&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;1_5&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_image src=&#8220;https:\/\/www.territory-influence.com\/wp-content\/uploads\/2020\/12\/1-1.png&#8220; title_text=&#8220;1&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][\/et_pb_image][et_pb_text module_class=&#8220;tt-white&#8220; _builder_version=&#8220;4.21.0&#8243; _module_preset=&#8220;default&#8220; text_font=&#8220;Roboto|700|||||||&#8220; text_text_color=&#8220;#ffffff&#8220; text_font_size=&#8220;20px&#8220; text_line_height=&#8220;1.3em&#8220; background_layout=&#8220;dark&#8220; custom_margin=&#8220;-15px||||false|false&#8220; hover_enabled=&#8220;0&#8243; global_colors_info=&#8220;{}&#8220; sticky_enabled=&#8220;0&#8243;]<\/p>\n<p style=\"text-align: center;\">PRODUCT<br \/>\nEDUCATION<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8220;1_5&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_image src=&#8220;https:\/\/www.territory-influence.com\/wp-content\/uploads\/2020\/12\/2-1.png&#8220; title_text=&#8220;2&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][\/et_pb_image][et_pb_text module_class=&#8220;tt-white&#8220; _builder_version=&#8220;4.21.0&#8243; _module_preset=&#8220;default&#8220; text_font=&#8220;Roboto|700|||||||&#8220; text_text_color=&#8220;#ffffff&#8220; text_font_size=&#8220;20px&#8220; text_line_height=&#8220;1.3em&#8220; background_layout=&#8220;dark&#8220; custom_margin=&#8220;-15px||||false|false&#8220; hover_enabled=&#8220;0&#8243; global_colors_info=&#8220;{}&#8220; sticky_enabled=&#8220;0&#8243;]<\/p>\n<p style=\"text-align: center;\">DIREKTER<br \/>\nDIALOG<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8220;https:\/\/www.territory-influence.com\/wp-content\/uploads\/2020\/12\/6-1.png&#8220; title_text=&#8220;6&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][\/et_pb_image][et_pb_text module_class=&#8220;tt-white&#8220; _builder_version=&#8220;4.21.0&#8243; _module_preset=&#8220;default&#8220; text_font=&#8220;Roboto|700|||||||&#8220; text_text_color=&#8220;#ffffff&#8220; text_font_size=&#8220;20px&#8220; text_line_height=&#8220;1.3em&#8220; background_layout=&#8220;dark&#8220; custom_margin=&#8220;-15px||||false|false&#8220; hover_enabled=&#8220;0&#8243; global_colors_info=&#8220;{}&#8220; sticky_enabled=&#8220;0&#8243;]<\/p>\n<p style=\"text-align: center;\">POS<br \/>\nAKTIVIERUNG<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8220;1_5&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_image src=&#8220;https:\/\/www.territory-influence.com\/wp-content\/uploads\/2020\/12\/3-1.png&#8220; title_text=&#8220;3&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][\/et_pb_image][et_pb_text module_class=&#8220;tt-white&#8220; _builder_version=&#8220;4.21.0&#8243; _module_preset=&#8220;default&#8220; text_font=&#8220;Roboto|700|||||||&#8220; text_text_color=&#8220;#ffffff&#8220; text_font_size=&#8220;20px&#8220; text_line_height=&#8220;1.3em&#8220; background_layout=&#8220;dark&#8220; custom_margin=&#8220;-15px||||false|false&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<p style=\"text-align: center;\">BRAND EXPERIENCE<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8220;https:\/\/www.territory-influence.com\/wp-content\/uploads\/2020\/12\/7-1.png&#8220; title_text=&#8220;7&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][\/et_pb_image][et_pb_text module_class=&#8220;tt-white&#8220; _builder_version=&#8220;4.21.0&#8243; _module_preset=&#8220;default&#8220; text_font=&#8220;Roboto|700|||||||&#8220; text_text_color=&#8220;#ffffff&#8220; text_font_size=&#8220;20px&#8220; text_line_height=&#8220;1.3em&#8220; background_layout=&#8220;dark&#8220; custom_margin=&#8220;-15px||||false|false&#8220; hover_enabled=&#8220;0&#8243; global_colors_info=&#8220;{}&#8220; sticky_enabled=&#8220;0&#8243;]<\/p>\n<p style=\"text-align: center;\">SALES<br \/>\nUPLIFT<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8220;1_5&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_image src=&#8220;https:\/\/www.territory-influence.com\/wp-content\/uploads\/2020\/12\/4-1.png&#8220; title_text=&#8220;4&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][\/et_pb_image][et_pb_text module_class=&#8220;tt-white&#8220; _builder_version=&#8220;4.21.0&#8243; _module_preset=&#8220;default&#8220; text_font=&#8220;Roboto|700|||||||&#8220; text_text_color=&#8220;#ffffff&#8220; text_font_size=&#8220;20px&#8220; text_line_height=&#8220;1.3em&#8220; background_layout=&#8220;dark&#8220; custom_margin=&#8220;-15px||||false|false&#8220; hover_enabled=&#8220;0&#8243; global_colors_info=&#8220;{}&#8220; sticky_enabled=&#8220;0&#8243;]<\/p>\n<p style=\"text-align: center;\">OFFLINE CHALLENGES<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8220;https:\/\/www.territory-influence.com\/wp-content\/uploads\/2020\/12\/8-1.png&#8220; title_text=&#8220;8&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][\/et_pb_image][et_pb_text module_class=&#8220;tt-white&#8220; _builder_version=&#8220;4.21.0&#8243; _module_preset=&#8220;default&#8220; text_font=&#8220;Roboto|700|||||||&#8220; text_text_color=&#8220;#ffffff&#8220; text_font_size=&#8220;20px&#8220; text_line_height=&#8220;1.3em&#8220; background_layout=&#8220;dark&#8220; custom_margin=&#8220;-15px||||false|false&#8220; hover_enabled=&#8220;0&#8243; global_colors_info=&#8220;{}&#8220; sticky_enabled=&#8220;0&#8243;]<\/p>\n<p style=\"text-align: center;\">LONG-TERM<br \/>\nTRIAL<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8220;1_5&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_image src=&#8220;https:\/\/www.territory-influence.com\/wp-content\/uploads\/2020\/12\/5-1.png&#8220; title_text=&#8220;5&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][\/et_pb_image][et_pb_text module_class=&#8220;tt-white&#8220; _builder_version=&#8220;4.21.0&#8243; _module_preset=&#8220;default&#8220; text_font=&#8220;Roboto|700|||||||&#8220; text_text_color=&#8220;#ffffff&#8220; text_font_size=&#8220;20px&#8220; text_line_height=&#8220;1.3em&#8220; background_layout=&#8220;dark&#8220; custom_margin=&#8220;-15px||||false|false&#8220; hover_enabled=&#8220;0&#8243; global_colors_info=&#8220;{}&#8220; sticky_enabled=&#8220;0&#8243;]<\/p>\n<p style=\"text-align: center;\">CONSUMER<br \/>\nEVENTS<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8220;1&#8243; admin_label=&#8220;Our Works CTA Section&#8220; module_class=&#8220;position-paired&#8220; _builder_version=&#8220;4.16&#8243; background_color=&#8220;#1a1a1a&#8220; custom_padding=&#8220;3px|0px|0px|0px||&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_row column_structure=&#8220;1_2,1_2&#8243; use_custom_gutter=&#8220;on&#8220; admin_label=&#8220;CTA Row&#8220; _builder_version=&#8220;4.16&#8243; width=&#8220;100%&#8220; max_width=&#8220;100%&#8220; min_height=&#8220;576px&#8220; custom_margin=&#8220;|auto|0px|auto|false|false&#8220; custom_padding=&#8220;0px|0px|0px|0px|false|false&#8220; use_custom_width=&#8220;on&#8220; width_unit=&#8220;off&#8220; custom_width_percent=&#8220;100%&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;4.16&#8243; custom_padding=&#8220;|||&#8220; custom_css_main_element=&#8220;position: relative;&#8220; global_colors_info=&#8220;{}&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_image src=&#8220;https:\/\/www.territory-influence.com\/wp-content\/uploads\/2020\/12\/Digital-influencer-marketing-2-2.jpg&#8220; alt=&#8220;Offline Campaign ROI&#8220; title_text=&#8220;Offline Campaign ROI&#8220; force_fullwidth=&#8220;on&#8220; align_tablet=&#8220;center&#8220; align_phone=&#8220;&#8220; align_last_edited=&#8220;on|desktop&#8220; _builder_version=&#8220;4.16&#8243; global_colors_info=&#8220;{}&#8220;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;4.16&#8243; custom_padding=&#8220;|||&#8220; global_colors_info=&#8220;{}&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_cta button_url=&#8220;https:\/\/www.territory-influence.com\/materialien\/?lang=de&#8220; button_text=&#8220;Mehr erfahren&#8220; module_class=&#8220;tt-white&#8220; _builder_version=&#8220;4.16&#8243; header_font=&#8220;Roboto|900|||||||&#8220; header_text_color=&#8220;#ffffff&#8220; header_font_size=&#8220;33px&#8220; header_line_height=&#8220;1.3em&#8220; body_font=&#8220;Roboto|300|||||||&#8220; body_text_align=&#8220;left&#8220; body_text_color=&#8220;#ffffff&#8220; body_font_size=&#8220;16px&#8220; use_background_color=&#8220;off&#8220; custom_button=&#8220;on&#8220; button_text_size=&#8220;16px&#8220; button_text_color=&#8220;#ffffff&#8220; button_bg_color=&#8220;#FF4E00&#8243; button_border_width=&#8220;10px&#8220; button_border_color=&#8220;#FF4E00&#8243; button_border_radius=&#8220;0px&#8220; button_font=&#8220;Roboto|700|||||||&#8220; button_icon=&#8220;&#x24;||divi||400&#8243; button_icon_color=&#8220;#ffffff&#8220; button_on_hover=&#8220;off&#8220; button_alignment=&#8220;left&#8220; max_width=&#8220;600px&#8220; max_width_tablet=&#8220;&#8220; max_width_phone=&#8220;&#8220; max_width_last_edited=&#8220;on|desktop&#8220; module_alignment=&#8220;right&#8220; custom_margin=&#8220;5%||3.6%||false|false&#8220; custom_margin_tablet=&#8220;|||&#8220; custom_margin_phone=&#8220;|||&#8220; custom_margin_last_edited=&#8220;on|tablet&#8220; custom_padding=&#8220;|80px||0.1%||&#8220; custom_padding_tablet=&#8220;|10%||&#8220; custom_padding_phone=&#8220;|60px||60px&#8220; custom_padding_last_edited=&#8220;on|phone&#8220; header_font_size_tablet=&#8220;&#8220; header_font_size_phone=&#8220;40px&#8220; header_font_size_last_edited=&#8220;on|phone&#8220; button_border_radius_hover=&#8220;0px&#8220; global_colors_info=&#8220;{}&#8220; button_text_size__hover_enabled=&#8220;off&#8220; button_one_text_size__hover_enabled=&#8220;off&#8220; button_two_text_size__hover_enabled=&#8220;off&#8220; button_text_color__hover_enabled=&#8220;off&#8220; button_one_text_color__hover_enabled=&#8220;off&#8220; button_two_text_color__hover_enabled=&#8220;off&#8220; button_border_width__hover_enabled=&#8220;off&#8220; button_one_border_width__hover_enabled=&#8220;off&#8220; button_two_border_width__hover_enabled=&#8220;off&#8220; button_border_color__hover_enabled=&#8220;off&#8220; button_one_border_color__hover_enabled=&#8220;off&#8220; button_two_border_color__hover_enabled=&#8220;off&#8220; button_border_radius__hover_enabled=&#8220;on&#8220; button_border_radius__hover=&#8220;0px&#8220; button_one_border_radius__hover_enabled=&#8220;off&#8220; button_two_border_radius__hover_enabled=&#8220;off&#8220; button_letter_spacing__hover_enabled=&#8220;off&#8220; button_one_letter_spacing__hover_enabled=&#8220;off&#8220; button_two_letter_spacing__hover_enabled=&#8220;off&#8220; button_bg_color__hover_enabled=&#8220;off&#8220; button_one_bg_color__hover_enabled=&#8220;off&#8220; button_two_bg_color__hover_enabled=&#8220;off&#8220;]<\/p>\n<h2>4,08\u20ac medianer ROI auf Markenebene f\u00fcr Offline-Kampagnen (IRI)<\/h2>\n<p>&nbsp;<\/p>\n<p>Seit der Zusammenarbeit zwischen IRI &amp; TERRITORY Influence wurden mehr als 30 Kampagnenmessungen durchgef\u00fchrt. 18 Millionen Menschen wurden in den Kampagnen erreicht, mit einem durchschnittlichen nationalen Sales Uplift von 11,37% f\u00fcr das jeweilige Produkt und 5,7% f\u00fcr die jeweilige Marke. Dies ergab einen medianen ROI von 2,47\u20ac auf Produktebene und 4,08\u20ac auf Markenebene. Der ROI kann aufgrund zahlreicher Faktoren variieren &#8211; aber 70 % aller Kampagnen f\u00fchren zu einem positiven ROI f\u00fcr das Produkt und 83 % zu einem positiven ROI f\u00fcr die Markenebene. Dies deutet darauf hin, dass Word of Mouth oder Offline Peer-to-Peer-Empfehlungen zu einem konstant hohen ROI f\u00fchren.<\/p>\n<p><span style=\"font-size: 16px\"><\/span><\/p>\n<p>[\/et_pb_cta][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8220;1&#8243; admin_label=&#8220;Testimonial Section&#8220; _builder_version=&#8220;4.16&#8243; custom_margin=&#8220;24px|||||&#8220; custom_padding=&#8220;0px||0px|&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_row column_structure=&#8220;1_2,1_2&#8243; use_custom_gutter=&#8220;on&#8220; gutter_width=&#8220;1&#8243; make_equal=&#8220;on&#8220; custom_padding_last_edited=&#8220;on|phone&#8220; admin_label=&#8220;Testimonial Row&#8220; _builder_version=&#8220;4.16&#8243; width=&#8220;100%&#8220; custom_margin=&#8220;25px|auto||auto||&#8220; custom_padding=&#8220;80px|0%|100px|0.3%||&#8220; custom_padding_tablet=&#8220;|||10%&#8220; custom_padding_phone=&#8220;&#8220; use_custom_width=&#8220;on&#8220; width_unit=&#8220;off&#8220; custom_width_percent=&#8220;100%&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_text module_class=&#8220;tt-black&#8220; _builder_version=&#8220;4.21.0&#8243; _module_preset=&#8220;default&#8220; header_font=&#8220;Roboto|900||on|||||&#8220; header_font_size=&#8220;40px&#8220; header_2_font=&#8220;Roboto|900||on|||||&#8220; header_2_font_size=&#8220;35px&#8220; width=&#8220;100%&#8220; module_alignment=&#8220;left&#8220; custom_margin=&#8220;|60px|||false|false&#8220; custom_padding=&#8220;|2px||0px|false|false&#8220; hover_enabled=&#8220;0&#8243; global_colors_info=&#8220;{}&#8220; sticky_enabled=&#8220;0&#8243;]<\/p>\n<h1>BRINGE DEINE MARKE OFFLINE INS GESPR\u00c4CH!<\/h1>\n<p>[\/et_pb_text][et_pb_button button_url=&#8220;https:\/\/www.territory-influence.com\/kontakt\/?lang=de&#8220; button_text=&#8220;Jetzt starten&#8220; button_alignment=&#8220;left&#8220; _builder_version=&#8220;4.16&#8243; _module_preset=&#8220;default&#8220; custom_button=&#8220;on&#8220; button_text_size=&#8220;18px&#8220; button_text_color=&#8220;#ffffff&#8220; button_bg_color=&#8220;#FF4E00&#8243; button_border_width=&#8220;10px&#8220; button_border_color=&#8220;#FF4E00&#8243; button_border_radius=&#8220;0px&#8220; button_font=&#8220;Roboto|700|||||||&#8220; button_icon=&#8220;&#x24;||divi||400&#8243; button_icon_color=&#8220;#ffffff&#8220; button_on_hover=&#8220;off&#8220; custom_margin=&#8220;28px||50px||false|false&#8220; global_colors_info=&#8220;{}&#8220;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;4.16&#8243; background_enable_color=&#8220;off&#8220; custom_padding=&#8220;|||&#8220; global_colors_info=&#8220;{}&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_testimonial author=&#8220;Neele Pfeiffer&#8220; job_title=&#8220;International Communications Manager&#8220; company_name=&#8220;Ravensburger AG&#8220; portrait_url=&#8220;https:\/\/www.territory-influence.com\/wp-content\/uploads\/2020\/11\/Neele-Pfeiffer.png&#8220; quote_icon=&#8220;off&#8220; portrait_width=&#8220;60px&#8220; portrait_height=&#8220;60px&#8220; _builder_version=&#8220;4.16&#8243; body_font=&#8220;Roboto||||||||&#8220; body_line_height=&#8220;1.4em&#8220; author_font=&#8220;Roboto|700|||||||&#8220; position_font=&#8220;Roboto||||||||&#8220; position_font_size=&#8220;12px&#8220; position_line_height=&#8220;1.3em&#8220; company_font=&#8220;Roboto||||||||&#8220; company_font_size=&#8220;12px&#8220; company_line_height=&#8220;1.3em&#8220; background_color=&#8220;#FF4E00&#8243; background_layout=&#8220;dark&#8220; width=&#8220;100%&#8220; module_alignment=&#8220;left&#8220; custom_margin=&#8220;|0px|0px|0px|false|false&#8220; custom_padding=&#8220;30px|25px|30px||false|false&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<p>Die Aktivierung unserer Zielgruppe \u00fcber Nano Influencer und deren Gespr\u00e4che im Rahmen der WOM Aktivierung hat die Bekanntheit unseres neuen Spiels &#8222;Wettlauf nach El Dorado&#8220; deutlich gesteigert und damit unsere Marketingerwartungen vollst\u00e4ndig erf\u00fcllt.<\/p>\n<p>[\/et_pb_testimonial][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>WORD OF MOUTH MARKETINGDu m\u00f6chtest deine Marke in Peer-to-Peer-Gespr\u00e4che einbinden und durch echte Produkterfahrungen Kund:innen gewinnen? Sprich deine Zielgruppe mit einer passenden Auswahl an engagierten und potenziellen Konsument:innen effizient an, indem du auf die starke Wirkung von Offline-Empfehlung setzt und so deine Marke bekannt und nahbar machst!Empfehlungen von Freund:innen &amp; Familie sind nach TV der [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-5826","page","type-page","status-publish","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/pages\/5826","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/comments?post=5826"}],"version-history":[{"count":1,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/pages\/5826\/revisions"}],"predecessor-version":[{"id":35327,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/pages\/5826\/revisions\/35327"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/media?parent=5826"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}