{"id":8780,"date":"2021-06-18T06:48:16","date_gmt":"2021-06-18T06:48:16","guid":{"rendered":"https:\/\/www.territory-influence.com\/webinar-wie-man-zur-lovebrand-wird\/"},"modified":"2021-06-22T10:47:32","modified_gmt":"2021-06-22T10:47:32","slug":"webinar-wie-man-zur-lovebrand-wird","status":"publish","type":"post","link":"https:\/\/www.territory-influence.com\/de\/webinar-wie-man-zur-lovebrand-wird\/","title":{"rendered":"<tt-underline><\/tt-underline>Webinar: Wie man zur #LoveBrand wird"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8220;1&#8243; _builder_version=&#8220;4.7.7&#8243; _module_preset=&#8220;default&#8220;][et_pb_row _builder_version=&#8220;4.7.7&#8243; _module_preset=&#8220;default&#8220; min_height=&#8220;287.7px&#8220; custom_margin=&#8220;|auto|-90px|auto||&#8220; custom_padding=&#8220;37px|13px||||&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;4.7.7&#8243; _module_preset=&#8220;default&#8220;][et_pb_text _builder_version=&#8220;4.7.7&#8243; _module_preset=&#8220;default&#8220; text_font=&#8220;Roboto||||||||&#8220; text_font_size=&#8220;16px&#8220; custom_margin=&#8220;-7px|||||&#8220; inline_fonts=&#8220;Abhaya Libre&#8220;]<\/p>\n<h2>Wer wurde zur #<span style=\"color: #ff4e00;\">Love<\/span>Brand 2021 und was war das Geheimnis?<\/h2>\n<p><span><\/span><\/p>\n<p><span data-contrast=\"none\" xml:lang=\"EN-GB\" lang=\"EN-GB\"><span>Werbe-Psycholog:innen haben schon lange bewiesen, dass Emotionen eine gro\u00dfe Rolle bei Kaufentscheidungen spielen<\/span> <span>&#8211;<\/span><span>insbesondere in Krisenzeiten, in denen pers\u00f6nliche Treffen wegfielen und Marken neue Wege finden mussten, um emotionale Bindungen aufzubauen.<\/span> <span>Nicht<\/span><span>so im Influencer Marketing! Denn trotz schwieriger Umst\u00e4nde unterst\u00fctzten Influencer:innen Marken dabei, Emotionen zu vermitteln und sie als #LoveBrand zu etablieren.<\/span> <\/span><\/p>\n<p><span data-contrast=\"none\" xml:lang=\"EN-GB\" lang=\"EN-GB\"><span>Am Dienstag, 29. Juni um 10:00 Uhr, stellen wir Dir vor, wie bestimmte Marken das &#8222;New Normal&#8220; genutzt haben und mit Hilfe von Influencer:innen zur wahren #LoveBrand wurden. Gemeinsam mit Talkwalker, den Expert:innen f\u00fcr Social Listening, zeigen wir:<\/span><\/span><\/p>\n<ul>\n<li>Warum Brand Love wichtig f\u00fcr eine langfristige Strategie ist<\/li>\n<li>Welche Marken die #LoveBrand 2021 sind und was ihr Geheimnis ist<\/li>\n<li>Wie Influencer:innen mit Kreativit\u00e4t und Konversationen unterst\u00fctzten<\/li>\n<li>Was die Besonderheiten unterschiedlicher Branchen und Regionen sind&#8230;<\/li>\n<\/ul>\n<p><span data-contrast=\"auto\"><\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8220;1&#8243; _builder_version=&#8220;4.7.7&#8243; _module_preset=&#8220;default&#8220; custom_padding=&#8220;0px|||||&#8220;][et_pb_row _builder_version=&#8220;4.9.4&#8243; _module_preset=&#8220;default&#8220; custom_padding=&#8220;37px|13px||||&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;4.7.7&#8243; _module_preset=&#8220;default&#8220;][et_pb_text _builder_version=&#8220;4.9.4&#8243; _module_preset=&#8220;default&#8220; custom_margin=&#8220;12px|||||&#8220;]<\/p>\n<h2>Webinar Speaker:<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8220;1_4,1_4,1_4,1_4&#8243; _builder_version=&#8220;4.9.4&#8243; _module_preset=&#8220;default&#8220; custom_padding=&#8220;0px|13px||||&#8220;][et_pb_column type=&#8220;1_4&#8243; _builder_version=&#8220;4.7.7&#8243; _module_preset=&#8220;default&#8220;][et_pb_text _builder_version=&#8220;4.9.4&#8243; _module_preset=&#8220;default&#8220; hover_enabled=&#8220;0&#8243; sticky_enabled=&#8220;0&#8243;]<\/p>\n<div id=\"attachment_8646\" style=\"width: 235px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-8646\" src=\"https:\/\/www.territory-influence.com\/wp-content\/uploads\/2021\/06\/1.png\" width=\"225\" height=\"170\" alt=\"Pascale Vigener\" class=\"wp-image-8643 size-full\"><p id=\"caption-attachment-8646\" class=\"wp-caption-text\">Pascale Vigener<\/p><\/div>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8220;1_4&#8243; _builder_version=&#8220;4.7.7&#8243; _module_preset=&#8220;default&#8220;][et_pb_text _builder_version=&#8220;4.9.4&#8243; _module_preset=&#8220;default&#8220;]<div id=\"attachment_8664\" style=\"width: 235px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-8664\" src=\"https:\/\/www.territory-influence.com\/wp-content\/uploads\/2021\/06\/3.png\" width=\"225\" height=\"170\" alt=\"Sabrina Prumbs\" class=\"wp-image-8661 size-full\"><p id=\"caption-attachment-8664\" class=\"wp-caption-text\">Sabrina Prumbs<\/p><\/div>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8220;1_4&#8243; _builder_version=&#8220;4.7.7&#8243; _module_preset=&#8220;default&#8220;][et_pb_text _builder_version=&#8220;4.9.4&#8243; _module_preset=&#8220;default&#8220;]<div id=\"attachment_8655\" style=\"width: 235px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-8655\" src=\"https:\/\/www.territory-influence.com\/wp-content\/uploads\/2021\/06\/2.png\" width=\"225\" height=\"170\" alt=\"Mona Szyperski\" class=\"wp-image-8652 size-full\"><p id=\"caption-attachment-8655\" class=\"wp-caption-text\">Mona Szyperski<\/p><\/div>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8220;1_4&#8243; _builder_version=&#8220;4.7.7&#8243; _module_preset=&#8220;default&#8220;][et_pb_text _builder_version=&#8220;4.9.4&#8243; _module_preset=&#8220;default&#8220;]<div id=\"attachment_8673\" style=\"width: 235px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-8673\" src=\"https:\/\/www.territory-influence.com\/wp-content\/uploads\/2021\/06\/4.png\" width=\"225\" height=\"170\" alt=\"Special Guest (Influencer:in)\" class=\"wp-image-8670 size-full\"><p id=\"caption-attachment-8673\" class=\"wp-caption-text\">Cati Schweyer<\/p><\/div>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8220;4.7.7&#8243; _module_preset=&#8220;default&#8220; custom_padding=&#8220;8px|13px||||&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;4.7.7&#8243; _module_preset=&#8220;default&#8220;][et_pb_text _builder_version=&#8220;4.7.7&#8243; _module_preset=&#8220;default&#8220; text_font=&#8220;Roboto||||||||&#8220; text_font_size=&#8220;16px&#8220; custom_margin=&#8220;-7px|||||&#8220; inline_fonts=&#8220;Abhaya Libre&#8220;]<\/p>\n<h2><\/h2>\n<h2><\/h2>\n<h2>Save the date!<\/h2>\n<p><span style=\"font-size: 16px;\"><\/span><\/p>\n<p><span style=\"font-size: 16px;\">Unser Webinar wird auch in 7 weiteren L\u00e4ndern (22.\/29. Juni) gehalten. Solltest Du eine andere Sprachen bevorzugen, kannst Du Dich \u00fcber die folgenden Links kostenlos anmelden:<\/span><\/p>\n<p><span style=\"font-size: 16px;\">ENG: <a href=\"https:\/\/info.territory-influence.com\/brandlove-2021\">https:\/\/info.territory-influence.com\/brandlove-2021<\/a><\/span><\/p>\n<p>DE: <a href=\"https:\/\/info.territory-influence.com\/brandlove-2021-dach\"><span style=\"color: #ff4e00;\">https:\/\/info.territory-influence.com\/brandlove-2021-dach<\/span><\/a><\/p>\n<p>FR: <a href=\"https:\/\/info.territory-influence.com\/fr\/brandlove-2021\"><span style=\"color: #ff4e00;\">https:\/\/info.territory-influence.com\/fr\/brandlove-2021<\/span><\/a><\/p>\n<p>IT: <a href=\"https:\/\/info.territory-influence.com\/brandlove-2021-0\"><span style=\"color: #ff4e00;\">https:\/\/info.territory-influence.com\/brandlove-2021-0<\/span><\/a><\/p>\n<p>ES: <a href=\"https:\/\/info.territory-influence.com\/es\/brandlove-2021-0\"><span style=\"color: #ff4e00;\">https:\/\/info.territory-influence.com\/es\/brandlove-2021-0<\/span><\/a><\/p>\n<p>HU: <a href=\"https:\/\/info.territory-influence.com\/hu\/brandlove-2021\"><span style=\"color: #ff4e00;\">https:\/\/info.territory-influence.com\/hu\/brandlove-2021<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 16px;\">Bei weiteren Fragen, kannst Du uns jederzeit einen E-Mail schreiben an<\/span><a href=\"mailto:hello-influence@territory.group\" data-attribute-index=\"15\" style=\"font-size: 16px;\">hallo-influence@territory.group<\/a><span style=\"font-size: 16px;\">. Wir freuen uns, Dich beim Webinar begr\u00fc\u00dfen zu d\u00fcrfen! <\/span><span style=\"font-size: 16px;\">\ud83d\ude42<\/span><\/p>\n<p><span data-ccp-props=\"{\"201341983\":0,\"335559739\":160,\"335559740\":259}\"><\/span><\/p>\n<p><span data-contrast=\"auto\"><\/span><\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8220;https:\/\/info.territory-influence.com\/brandlove-2021&#8243; url_new_window=&#8220;on&#8220; button_text=&#8220;Hier kostenlos anmelden!&#8220; button_alignment=&#8220;center&#8220; _builder_version=&#8220;4.9.2&#8243; _module_preset=&#8220;default&#8220; custom_button=&#8220;on&#8220; button_text_size=&#8220;16px&#8220; button_text_color=&#8220;#ffffff&#8220; button_bg_color=&#8220;#FF4E00&#8243; button_border_width=&#8220;10px&#8220; button_border_color=&#8220;#FF4E00&#8243; button_border_radius=&#8220;0px&#8220; button_font=&#8220;Roboto|700|||||||&#8220; button_icon=&#8220;%%3%%&#8220; button_on_hover=&#8220;off&#8220; background_layout=&#8220;dark&#8220;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Wer wurde zur #LoveBrand 2021 und was war das Geheimnis? Werbe-Psycholog:innen haben schon lange bewiesen, dass Emotionen eine gro\u00dfe Rolle bei Kaufentscheidungen spielen -insbesondere in Krisenzeiten, in denen pers\u00f6nliche Treffen wegfielen und Marken neue Wege finden mussten, um emotionale Bindungen aufzubauen. Nichtso im Influencer Marketing! Denn trotz schwieriger Umst\u00e4nde unterst\u00fctzten Influencer:innen Marken dabei, Emotionen zu [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":8579,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[63],"tags":[],"class_list":["post-8780","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/posts\/8780","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/comments?post=8780"}],"version-history":[{"count":8,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/posts\/8780\/revisions"}],"predecessor-version":[{"id":8825,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/posts\/8780\/revisions\/8825"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/media\/8579"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/media?parent=8780"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/categories?post=8780"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/tags?post=8780"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}