{"id":10177,"date":"2021-08-06T06:19:54","date_gmt":"2021-08-06T06:19:54","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/nano-influencerinnen-fuer-baby-freche-freunde\/"},"modified":"2023-07-26T07:44:38","modified_gmt":"2023-07-26T07:44:38","slug":"nano-influencerinnen-fuer-baby-freche-freunde","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/de\/project\/nano-influencerinnen-fuer-baby-freche-freunde\/","title":{"rendered":"Nano Influencer:innen f\u00fcr Baby Freche Freunde"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8220;1&#8243; admin_label=&#8220;Hero&#8220; _builder_version=&#8220;4.7.4&#8243; background_color=&#8220;#FF4E00&#8243; background_image=&#8220;https:\/\/www.territory-influence.com\/wp-content\/uploads\/2020\/12\/circle-background-pattern.png&#8220; custom_padding=&#8220;67px|0px|67.1875px|0px|false|false&#8220; animation_style=&#8220;zoom&#8220; animation_intensity_zoom=&#8220;4%&#8220;][et_pb_row _builder_version=&#8220;4.7.4&#8243; custom_padding=&#8220;|||&#8220; animation_style=&#8220;slide&#8220; animation_direction=&#8220;top&#8220; animation_intensity_slide=&#8220;3%&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;3.25&#8243; custom_padding=&#8220;|||&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_text _builder_version=&#8220;4.9.7&#8243; text_font=&#8220;Roboto|500||on|||||&#8220; text_text_color=&#8220;#353740&#8243; text_font_size=&#8220;16px&#8220; custom_margin=&#8220;||19px|||&#8220; animation_style=&#8220;slide&#8220; animation_direction=&#8220;bottom&#8220; locked=&#8220;off&#8220;]<\/p>\n<p>NANO INFLUENCER AKTIVIERUNG<\/p>\n<p>[\/et_pb_text][et_pb_text module_class=&#8220;tt-white&#8220; _builder_version=&#8220;4.7.4&#8243; text_font=&#8220;||||||||&#8220; header_font=&#8220;Roboto|900||on|||||&#8220; header_text_color=&#8220;#ffffff&#8220; header_font_size=&#8220;50px&#8220; header_line_height=&#8220;1.1em&#8220; custom_margin=&#8220;|||&#8220; animation_style=&#8220;fade&#8220; header_font_size_last_edited=&#8220;off|desktop&#8220; locked=&#8220;off&#8220;]<\/p>\n<h1>Case Study<br \/> BABY FRECHE FREuNDE<\/h1>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8220;1&#8243; admin_label=&#8220;Case Study Text&#8220; _builder_version=&#8220;3.22&#8243; custom_margin=&#8220;|||&#8220; custom_padding=&#8220;99px||18px|||&#8220;][et_pb_row _builder_version=&#8220;4.7.4&#8243; _module_preset=&#8220;default&#8220; min_height=&#8220;337px&#8220; custom_padding=&#8220;0px|||||&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;4.7.4&#8243; _module_preset=&#8220;default&#8220;][et_pb_text _builder_version=&#8220;4.7.4&#8243; _module_preset=&#8220;default&#8220; text_font=&#8220;Roboto|500|||||||&#8220; text_font_size=&#8220;16px&#8220; header_font=&#8220;Roboto|900|||||||&#8220; header_font_size=&#8220;45px&#8220; header_2_font=&#8220;Roboto|900|||||||&#8220; header_2_font_size=&#8220;30px&#8220; custom_margin=&#8220;||79px|||&#8220;]<\/p>\n<div class=\"item-padd-mob section-text text-block \">\n<div class=\"simple-text md\">\n<p style=\"text-align: left;\">F\u00fcr eine Produkterweiterung von Baby Freche Freunde nutzen wir die Effektivit\u00e4t von Nano Influencer:innen. Daf\u00fcr haben <strong>500 Nano Influencer:innen<\/strong> (haupts\u00e4chlich Eltern, die zum ersten Mal ein Baby haben, das Brei isst, und die es vorziehen, Obstgl\u00e4schen f\u00fcr ihre Babys zu kaufen) die M\u00f6glichkeit, zu den Ersten zu geh\u00f6ren, die die neuen Produkte probieren durften. Durch Offline-Kommunikation, Beitr\u00e4gen in den sozialen Medien und durch Bewertungen und Rezensionen erh\u00f6hten sie die Bekanntheit der Baby Freche Freunde Obstgl\u00e4schen. F\u00fcr das optimale Produkt-Erlebnis erhielten die Influencer:innen eine Produktbox mit 4 verschiedenen Geschmacksrichtungen. Zus\u00e4tzlich wurden die Eltern mit Blogposts, Newslettern und individueller E-Mail-Unterst\u00fctzung aufgekl\u00e4rt und inspiriert. <span style=\"font-size: 30px; font-weight: 900;\"><\/span><\/p>\n<p><span style=\"font-size: 30px; font-weight: 900;\"><\/span><\/p>\n<p><span style=\"font-size: 30px; font-weight: 900;\"><\/span><\/p>\n<p><span style=\"font-size: 30px; font-weight: 900;\">Mehr als 440 aufmerksamkeitsstarke Bewertungen und Rezensionen dank 500 Nano Influencer:innen<\/span><\/p>\n<p>Es konnten <strong>\u00fcber 1,1 Millionen Online Impressionen<\/strong>\u00a0generiert werden und mehr als <strong>71.000 Personen<\/strong> durch pers\u00f6nliche Weiterempfehlungen erreicht werden. Dar\u00fcber hinaus wurden \u00fcber <strong>440 Bewertungen &amp; Rezensionen<\/strong> zu Geschmack und Qualit\u00e4t auf dm.de ver\u00f6ffentlicht.<strong>98% der Influencer:innen <\/strong>w\u00fcrden die Baby Freche Freunde Obstgl\u00e4schen weiterempfehlen.<\/p>\n<p><span style=\"font-size: 16px;\"><\/span><\/p>\n<p><span style=\"font-size: 16px;\"><\/span><\/p>\n<\/div>\n<\/div>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8220;1&#8243; specialty=&#8220;on&#8220; _builder_version=&#8220;4.9.7&#8243; _module_preset=&#8220;default&#8220; custom_margin=&#8220;-56px|||||&#8220; custom_padding=&#8220;0px|||||&#8220;][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;3.25&#8243; custom_padding=&#8220;|||&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_video src_webm=&#8220;https:\/\/www.territory-influence.com\/wp-content\/uploads\/2021\/08\/4c42ed5ce1564308a5174430306ca9fb-2.mp4&#8243; _builder_version=&#8220;4.9.7&#8243; _module_preset=&#8220;default&#8220;][\/et_pb_video][et_pb_image src=&#8220;https:\/\/www.territory-influence.com\/wp-content\/uploads\/2021\/08\/Nessbess-scaled.jpg&#8220; title_text=&#8220;Nessbess&#8220; _builder_version=&#8220;4.9.7&#8243; _module_preset=&#8220;default&#8220;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8220;1_2&#8243; specialty_columns=&#8220;2&#8243; _builder_version=&#8220;3.25&#8243; custom_padding=&#8220;|||&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_row_inner _builder_version=&#8220;4.9.7&#8243; _module_preset=&#8220;default&#8220;][et_pb_column_inner saved_specialty_column_type=&#8220;1_2&#8243; _builder_version=&#8220;4.9.7&#8243; _module_preset=&#8220;default&#8220;][et_pb_image src=&#8220;https:\/\/www.territory-influence.com\/wp-content\/uploads\/2021\/08\/Dogariu-scaled.jpg&#8220; title_text=&#8220;Dogariu&#8220; _builder_version=&#8220;4.9.7&#8243; _module_preset=&#8220;default&#8220;][\/et_pb_image][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][\/et_pb_section][et_pb_section fb_built=&#8220;1&#8243; admin_label=&#8220;Fun Fact Section&#8220; _builder_version=&#8220;4.7.4&#8243; background_color=&#8220;#252422&#8243; custom_margin=&#8220;-126px||-33px|||&#8220; custom_padding=&#8220;74px||50px|||&#8220;][et_pb_row column_structure=&#8220;1_4,1_4,1_4,1_4&#8243; admin_label=&#8220;Fun Fact&#8220; _builder_version=&#8220;3.25&#8243; custom_margin=&#8220;|||&#8220; custom_padding=&#8220;37px||40px|||&#8220; animation_style=&#8220;zoom&#8220; animation_direction=&#8220;top&#8220; animation_intensity_zoom=&#8220;10%&#8220;][et_pb_column type=&#8220;1_4&#8243; _builder_version=&#8220;3.25&#8243; custom_padding=&#8220;|||&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_number_counter title=&#8220;Nano Influencer:innen&#8220; number=&#8220;500&#8243; percent_sign=&#8220;off&#8220; _builder_version=&#8220;4.9.7&#8243; title_font=&#8220;Roboto|700|||||||&#8220; title_text_color=&#8220;#ffffff&#8220; title_font_size=&#8220;18px&#8220; number_font=&#8220;Roboto|700|||||||&#8220; number_text_color=&#8220;#ffffff&#8220; number_font_size=&#8220;50px&#8220; number_line_height=&#8220;90px&#8220; animation_style=&#8220;zoom&#8220;][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=&#8220;1_4&#8243; _builder_version=&#8220;3.25&#8243; custom_padding=&#8220;|||&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_number_counter title=&#8220;Online Impressionen&#8220; number=&#8220;1,1 Mio&#8220; percent_sign=&#8220;off&#8220; _builder_version=&#8220;4.9.7&#8243; title_font=&#8220;Roboto|700|||||||&#8220; title_text_color=&#8220;#ffffff&#8220; title_font_size=&#8220;18px&#8220; number_font=&#8220;Roboto|700|||||||&#8220; number_text_color=&#8220;#ffffff&#8220; number_font_size=&#8220;50px&#8220; number_line_height=&#8220;90px&#8220; animation_style=&#8220;zoom&#8220;][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=&#8220;1_4&#8243; _builder_version=&#8220;3.25&#8243; custom_padding=&#8220;|||&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_number_counter title=&#8220;Ratings &#038; Reviews&#8220; number=&#8220;440&#8243; percent_sign=&#8220;off&#8220; _builder_version=&#8220;4.9.7&#8243; title_font=&#8220;Roboto|700|||||||&#8220; title_text_color=&#8220;#ffffff&#8220; title_font_size=&#8220;18px&#8220; number_font=&#8220;Roboto|700|||||||&#8220; number_text_color=&#8220;#ffffff&#8220; number_font_size=&#8220;50px&#8220; number_line_height=&#8220;90px&#8220; animation_style=&#8220;zoom&#8220; hover_enabled=&#8220;0&#8243; sticky_enabled=&#8220;0&#8243;][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=&#8220;1_4&#8243; _builder_version=&#8220;3.25&#8243; custom_padding=&#8220;|||&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_number_counter title=&#8220;Weiterempfehlungsrate&#8220; number=&#8220;98&#8243; _builder_version=&#8220;4.9.7&#8243; title_font=&#8220;Roboto|700|||||||&#8220; title_text_color=&#8220;#ffffff&#8220; title_font_size=&#8220;18px&#8220; number_font=&#8220;Roboto|700|||||||&#8220; number_text_color=&#8220;#ffffff&#8220; number_font_size=&#8220;50px&#8220; number_line_height=&#8220;90px&#8220; animation_style=&#8220;zoom&#8220;][\/et_pb_number_counter][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8220;1&#8243; _builder_version=&#8220;4.7.4&#8243; _module_preset=&#8220;default&#8220; min_height=&#8220;146.7px&#8220; custom_margin=&#8220;||-17px|||&#8220; custom_padding=&#8220;0px|||||&#8220;][et_pb_row _builder_version=&#8220;4.7.4&#8243; _module_preset=&#8220;default&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;4.7.4&#8243; _module_preset=&#8220;default&#8220;][et_pb_text module_class=&#8220;tt-black&#8220; _builder_version=&#8220;4.7.4&#8243; _module_preset=&#8220;default&#8220; header_font=&#8220;Roboto|900|||||||&#8220; header_text_align=&#8220;center&#8220; header_font_size=&#8220;35px&#8220;]<\/p>\n<h1> TEILE AUF<\/h1>\n<p>[\/et_pb_text][et_pb_button button_url=&#8220;https:\/\/www.linkedin.com\/&#8220; url_new_window=&#8220;on&#8220; button_text=&#8220;LinkedIn&#8220; button_alignment=&#8220;center&#8220; _builder_version=&#8220;4.9.7&#8243; _module_preset=&#8220;default&#8220; custom_button=&#8220;on&#8220; button_bg_color=&#8220;#FF4E00&#8243; button_border_width=&#8220;8px&#8220; button_border_color=&#8220;#FF4E00&#8243; button_border_radius=&#8220;0px&#8220; button_font=&#8220;Roboto|700|||||||&#8220; button_icon=&#8220;%%3%%&#8220; button_icon_color=&#8220;#ffffff&#8220; button_on_hover=&#8220;off&#8220; background_layout=&#8220;dark&#8220; custom_margin=&#8220;-21px|||||&#8220;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>F\u00fcr eine Produkterweiterung von Baby Freche Freunde nutzen wir die Effektivit\u00e4t von 500 Nano Influencer:innen. <\/p>\n","protected":false},"author":19,"featured_media":9944,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[178],"project_tag":[],"class_list":["post-10177","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-food-beverages-de"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project\/10177","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/comments?post=10177"}],"version-history":[{"count":20,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project\/10177\/revisions"}],"predecessor-version":[{"id":26585,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project\/10177\/revisions\/26585"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/media\/9944"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/media?parent=10177"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project_category?post=10177"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project_tag?post=10177"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}