{"id":10263,"date":"2021-08-17T14:31:52","date_gmt":"2021-08-17T14:31:52","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/macro-influencers-sprechen-ueber-ihre-heimat-die-sparda-bank-west\/"},"modified":"2023-07-26T07:41:12","modified_gmt":"2023-07-26T07:41:12","slug":"macro-influencers-sprechen-ueber-ihre-heimat-die-sparda-bank-west","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/de\/project\/macro-influencers-sprechen-ueber-ihre-heimat-die-sparda-bank-west\/","title":{"rendered":"Macro Influencerinnen sprechen \u00fcber ihre Heimat f\u00fcr die Sparda-Bank West"},"content":{"rendered":"

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MACRO INFLUENCER AKTIVIERUNG<\/p>\n

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Case Study
<\/tt-underline>sPARDA-BANK WEST UND #HEIMAT<\/h1>\n

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Um die Sparda-Bank West als vertrauensw\u00fcrdigen, lokalen und verantwortungsvollen Partner zum Thema Finanzen zu positionieren, haben wir Macro Influencer:innen aktiviert, die emotionale Posts, Stories und Reels auf Instagram erstellt haben.<\/p>\n

Influencer:innen \u00fcberzeugen mit emotionalen und authentischen Inhalten<\/h2>\n

5 Macro Influencer:innen machten durch das Teilen von emotionalen Inhalten auf Instagram auf die Sparda-Bank West und ihre Vorteile der Regionalit\u00e4t und Nahbarkeit aufmerksam. Sie sprachen dar\u00fcber, was „Heimat“ f\u00fcr sie bedeutet, und motivierten ihre Community, ihre Gedanken zu diesem Thema zu teilen. Um den Traffic zu erh\u00f6hen und Klicks auf die Sparda-Bank West Webseite zu generieren, nutzten wir Social Boost f\u00fcr drei der Influencer Posts.<\/p>\n

Mit mehr als 3 Millionen organischen und bezahlten Impressionen durch emotionales Storytelling und Social Boost \u00fcber alle Inhalte der Kampagne hinweg (Posts, Stories und Reels) konnten wir eine hohe Sichtbarkeit f\u00fcr die Sparda-Bank West generieren. Dar\u00fcber hinaus erreichten wir eine Engagement Rate von 8,7 %, unterst\u00fctzt durch eine engagierte Community. \u00dcber 5.000 Link Klicks zeigen das hohe Interesse der Follower, sich \u00fcber die Sparda-Bank West zu informieren. <\/span><\/p>\n

<\/span><\/p>\n<\/div>\n<\/div>\n

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<\/tt-underline> TEILE AUF<\/h1>\n

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