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NANO INFLUENCER:INNEN AKTIVIERUNG<\/p>\n
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In einer weiteren Kampagne mit L’Or\u00e9al Paris aktivierten wir die besten 1.500 Nano Influencer:innen, die ihre Erfahrungen und Begeisterung \u00fcber das neue L’Or\u00e9al Elvital Dream Lenght 8 Sekunden Wonder Water teilten. Sie teilten Insights \u00fcber das Produkt durch vertrauensw\u00fcrdige C-2-C Empfehlungen, generierten Aufmerksamkeit online & offline sowie User Generated Content. Daf\u00fcr erhielt jede Influencerin eine Elvital Wonder Water Shampoo Box, um die Haarpflegeprodukte in ihrer t\u00e4glichen Haar Routine zu testen. Zus\u00e4tzlich wurden sie mit einem Handbuch, Blogbeitr\u00e4gen und Newslettern inspiriert um somit ihre Erfahrungen mit der Familie und Freunden zu teilen.<\/p>\n
Mit \u00fcber 10.000 ver\u00f6ffentlichten Inhalten in den sozialen Medien und auf trnd.com\/de, konnten wir mehr als 3,7 Mio. Menschen online erreichen und mehr als 317.000 Menschen offline. Die hohe Kaufabsicht von 80% zeigt, dass die Influencerinnen das Produkt nach der Kampagne kaufen w\u00fcrden. Sogar 91% w\u00fcrden das Produkt an Familie und Freunde weiterempfehlen. All diese Ergebnisse zeigen den gro\u00dfen Erfolg der Kampagne und das hohe Interesse der Konsument:innen.\u00a0<\/p>\n
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TEILE AUF<\/h1>\n