{"id":10852,"date":"2021-09-03T08:25:42","date_gmt":"2021-09-03T08:25:42","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/nano-influencerinnen-fuer-brit-care-cat\/"},"modified":"2023-07-25T15:25:08","modified_gmt":"2023-07-25T15:25:08","slug":"nano-influencerinnen-fuer-brit-care-cat","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/de\/project\/nano-influencerinnen-fuer-brit-care-cat\/","title":{"rendered":"Nano Influencer:innen f\u00fcr Brit Care Cat"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8220;1&#8243; admin_label=&#8220;Hero&#8220; _builder_version=&#8220;4.7.4&#8243; background_color=&#8220;#FF4E00&#8243; background_image=&#8220;https:\/\/www.territory-influence.com\/wp-content\/uploads\/2020\/12\/circle-background-pattern.png&#8220; width=&#8220;100%&#8220; custom_padding=&#8220;67px|0px|67.1875px|0px|false|false&#8220; animation_style=&#8220;zoom&#8220; animation_intensity_zoom=&#8220;4%&#8220;][et_pb_row _builder_version=&#8220;4.7.4&#8243; custom_padding=&#8220;|||&#8220; animation_style=&#8220;slide&#8220; animation_direction=&#8220;top&#8220; animation_intensity_slide=&#8220;3%&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;3.25&#8243; custom_padding=&#8220;|||&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_text _builder_version=&#8220;4.9.7&#8243; text_font=&#8220;Roboto|500||on|||||&#8220; text_text_color=&#8220;#353740&#8243; text_font_size=&#8220;16px&#8220; custom_margin=&#8220;||19px|||&#8220; animation_style=&#8220;slide&#8220; animation_direction=&#8220;bottom&#8220; locked=&#8220;off&#8220;]<\/p>\n<p>NANO INFLUENCER AKTIVIERUNG<\/p>\n<p>[\/et_pb_text][et_pb_text module_class=&#8220;tt-white&#8220; _builder_version=&#8220;4.9.1&#8243; text_font=&#8220;||||||||&#8220; header_font=&#8220;Roboto|900||on|||||&#8220; header_text_color=&#8220;#ffffff&#8220; header_font_size=&#8220;50px&#8220; header_line_height=&#8220;1.1em&#8220; custom_margin=&#8220;|||&#8220; animation_style=&#8220;fade&#8220; header_font_size_last_edited=&#8220;off|desktop&#8220; locked=&#8220;off&#8220;]<\/p>\n<h1>Case Study<\/h1>\n<h1> Brit Care Cat Katzenfutter<\/h1>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8220;1&#8243; admin_label=&#8220;Case Study Text&#8220; _builder_version=&#8220;3.22&#8243; custom_margin=&#8220;|||&#8220; custom_padding=&#8220;110px||18px|||&#8220;][et_pb_row _builder_version=&#8220;4.7.4&#8243; _module_preset=&#8220;default&#8220; custom_padding=&#8220;0px|||2px||&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;4.7.4&#8243; _module_preset=&#8220;default&#8220;][et_pb_text _builder_version=&#8220;4.7.4&#8243; _module_preset=&#8220;default&#8220; text_font=&#8220;Roboto|500|||||||&#8220; text_font_size=&#8220;16px&#8220; header_font=&#8220;Roboto|900|||||||&#8220; header_font_size=&#8220;45px&#8220; header_2_font=&#8220;Roboto|900|||||||&#8220; header_2_font_size=&#8220;30px&#8220;]<\/p>\n<div class=\"item-padd-mob section-text text-block \">\n<div class=\"simple-text md\">\n<p>Der Tiernahrungshersteller Allco setzte auf Territory Influence, um den Bekanntheitsgrad seiner <strong>Brit Care Cat<\/strong> Produkte zu steigern. Um das zu erreichen, wurde ein Team von <strong>1.000 ausgew\u00e4hlten Nano Influencer:innen<\/strong> und deren Katzen aktiviert, um Brit Care Cat bei der Erreichung ihrer Ziele zu unterst\u00fctzen. Sie teilten ihre Erfahrungen und die Begeisterung ihrer Katzen \u00fcber das Katzenfutter und sprachen online und offline dar\u00fcber. F\u00fcr ein optimales Erlebnis erhielt jede:r Influencer:in eine Produktbox mit verschiedenen Snacks und Geschmacksrichtungen f\u00fcr ihre Katzen zum probieren.<\/p>\n<h2>Eine gro\u00dfartige Kampagne mit echtem Produktfeedback und niedlichen User Insights.<\/h2>\n<p><span data-contrast=\"auto\">Die Influencer:innen konnten insgesamt <strong>1.547.432 Online Brand Impressionen<\/strong> generieren und ver\u00f6ffentlichten <strong>2.718<\/strong> niedliche Fotos und Statements auf trnd.com\/de. <strong>145.295<\/strong> Menschen wurden durch pers\u00f6nliche Empfehlungen beeinflusst. <strong>93% w\u00fcrden die Katzenfutterprodukte an Familie und Freunde weiterempfehlen. <\/strong>F\u00fcr weitere Inhalte und Ergebnisse scrolle nach unten oder sieh dir das Video dazu an. <\/span><\/p>\n<p><span style=\"font-size: 16px;\"><\/span><\/p>\n<\/div>\n<\/div>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8220;1&#8243; make_equal=&#8220;on&#8220; use_custom_gutter=&#8220;on&#8220; 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url_new_window=&#8220;on&#8220; button_text=&#8220;LinkedIn&#8220; button_alignment=&#8220;center&#8220; _builder_version=&#8220;4.7.7&#8243; _module_preset=&#8220;default&#8220; custom_button=&#8220;on&#8220; button_bg_color=&#8220;#FF4E00&#8243; button_border_width=&#8220;8px&#8220; button_border_color=&#8220;#FF4E00&#8243; button_border_radius=&#8220;0px&#8220; button_font=&#8220;Roboto|700|||||||&#8220; button_icon=&#8220;%%3%%&#8220; button_icon_color=&#8220;#ffffff&#8220; button_on_hover=&#8220;off&#8220; background_layout=&#8220;dark&#8220; custom_margin=&#8220;-21px|||||&#8220;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>F\u00fcr den Tiernahrungshersteller haben wir 1K Nano Influencer:innen aktiviert, die ihre Erfahrungen mit dem Katzenfutter online und offline mit Freund:innen und ihrer Familie geteilt haben. <\/p>\n","protected":false},"author":19,"featured_media":10771,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[178],"project_tag":[1144,443,1143,446],"class_list":["post-10852","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-food-beverages-de","project_tag-heimtierbedarf","project_tag-influencer-marketing-de","project_tag-katzenfutter","project_tag-nano-influencerinnen"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project\/10852","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/comments?post=10852"}],"version-history":[{"count":7,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project\/10852\/revisions"}],"predecessor-version":[{"id":26566,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project\/10852\/revisions\/26566"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/media\/10771"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/media?parent=10852"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project_category?post=10852"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project_tag?post=10852"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}