{"id":12087,"date":"2021-11-04T09:26:28","date_gmt":"2021-11-04T09:26:28","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/nano-micro-influencer-begleiten-neuen-produktlaunch\/"},"modified":"2023-07-25T15:12:12","modified_gmt":"2023-07-25T15:12:12","slug":"nano-micro-influencer-begleiten-neuen-produktlaunch","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/de\/project\/nano-micro-influencer-begleiten-neuen-produktlaunch\/","title":{"rendered":"Nano & Micro Influencer:innen f\u00fcr K\u00e4se"},"content":{"rendered":"

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NANO & MICRO INFLUENCER<\/p>\n

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Case Study
<\/tt-underline>LE COQ (SAVENCIA)<\/h1>\n

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Mit 1.000 Nano und Micro Influencer:innen haben wir den Launch der neuen K\u00e4semarke LE COQ in Frankreich unterst\u00fctzt. Ziel war es dabei, den Bekanntheitsgrad – offline und online – zu steigern. Die Markenbotschafter:innen hatten die Chance, die neue K\u00e4sesorten w\u00e4hrend der Kampagne zu testen und ihre Erfahrungen mit Bekannten und Freund:innen zu teilen<\/span><\/span><\/span><\/p>\n

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93% der Verbraucher:innen zeigen eine Kaufabsicht.<\/strong><\/h2>\n<\/div>\n<\/div>\n
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In der Kampagne erhielten die Botschafter:innen ein Willkommenspaket nach Hause. Darin fanden sie Produktgutscheinen, die sie im Supermarkt f\u00fcr den neuen LE COQ K\u00e4se einl\u00f6sen konnten. Ausgestattet mit dem neuen K\u00e4se wurden Koch-Wettbewerbe organisiert, Gutschein mit Freunden geteilt oder der K\u00e4se in Gourmet mit online Posts in Szene gesetzt. Au\u00dferdem war eine ihrer \u201eInfluencer-Missionen\u201c, sich \u00fcber ihre Aktivit\u00e4ten auf unserer Influencer-Community-Plattform TRND mit anderen auszutauschen. Abschlie\u00dfend gaben sie ihr Feedback und ihre Erkenntnisse in einem abschlie\u00dfenden Marketing-Fragebogen weiter.<\/p>\n

In der Abschlussumfrage gaben 98% an, dass sie die neue Marke ihren Freunden und Familienmitgliedern empfehlen w\u00fcrden. Das Produkt wurde mit 4,7 von 5 Punkten<\/strong> bewertet, was die online Reputation bei Google verbesserte. Zudem zeigten die Influencer:innen ihre Begeisterung auch durch die 3.700 Influencer-Posts auf Facebook, Instagram und Twitter. Welche Ergebnisse noch bei der Kampagne entstanden sind, kannst Du weiter untern entdecken.<\/p>\n

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\u201eUnsere Zusammenarbeit mit TERRITORY (eine Premiere f\u00fcr uns \ud83d\ude0a) verlief sehr gut \u2013 mit einem Team, das auf unsere Probleme einging, qualitativ hochwertige Ergebnisse lieferte und ein starkes Engagement der TRND-Community zeigte. Eine sehr innovative Aktivierung zum Launch, die es uns erm\u00f6glicht, neue Wege im Bereich der „Verbrauchererfahrung zu gehen. Es war eine neue Art f\u00fcr uns, an unserer Markenwahrnehmung und -betrachtung zu arbeiten.“<\/p>\n

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Lucie Paulin, Senior Brand Manager (Bresse Bleu & Le Coq) bei Savencia<\/strong><\/p>\n<\/blockquote>\n

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<\/tt-underline> TEILE AUF<\/h1>\n

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