{"id":12461,"date":"2021-12-08T09:47:32","date_gmt":"2021-12-08T09:47:32","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/nano-und-micro-influencerinnen-testen-und-erleben-ein-beautyprodukt\/"},"modified":"2022-08-12T10:53:47","modified_gmt":"2022-08-12T10:53:47","slug":"nano-und-micro-influencerinnen-testen-und-erleben-ein-beautyprodukt","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/de\/project\/nano-und-micro-influencerinnen-testen-und-erleben-ein-beautyprodukt\/","title":{"rendered":"Nano & Micro Influencer:innen testen ein Neutrogena"},"content":{"rendered":"

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NANO & MICRO INFLUENCER:INNEN<\/p>\n

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Case Study
<\/tt-underline>Neutrogena Bright Boost<\/h1>\n

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2021 haben wir in Ungarn eine Kampagne mit Neutrogena zur Steigerung der Awareness f\u00fcr das Produkt <\/span>Neutrogena Bright Boost umgesetzt. Hierf\u00fcr haben wir 500 Nano & Micro Influencer:innen ausgesucht und aktiviert.<\/span><\/span><\/span><\/p>\n

In unserem Auswahlprozess haben wir uns f\u00fcr Influencer:innen entschieden, <\/span><\/span>die regelm\u00e4\u00dfig Hautpflegeprodukte verwenden, <\/span><\/span>selbst Erfahrung <\/span><\/span>mit trockener und beanspruchter Haut haben<\/span><\/span> sowie erste Anzeichen der Hautalterung haben. Au\u00dferdem sollten sie sich online mit ihrem pers\u00f6nlichen <\/span><\/span>Netzwerk und ihrer begeisterten Community \u00fcber die Beauty Produkte austauschen. Unsere I<\/span><\/span>nfluencer:innen hatten die M\u00f6glichkeit, w\u00e4hrend der Kampagne Produktproben an ihre Freunde zu verteilen und ihnen gleichzeitig in einem pers\u00f6nlichen Gespr\u00e4chen \u00fcber die Wirksamkeit und Effektivit\u00e4t der Creme zu berichten.<\/span><\/span><\/p>\n

Dank der echten und ehrlichen Produkterfahrungen der Markenbotschafter:innen sowie <\/span>dem Online-Austausch mit ihrer Community auf Social Media ist es uns gelungen, die Bekanntheit von Neutrogena Bright Boost zu steigern.<\/span><\/p>\n

\u200b<\/span><\/p>\n

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Eine Weiterempfehlungsquote von 96 %<\/strong><\/h2>\n

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W\u00e4hrend der zweiw\u00f6chigen Produktschulung standen den Influencer:innen unterschiedliche Materialien zur Verf\u00fcgung: Projekt-Kit, eine spezielle Microsite und eine<\/span><\/a> <\/span>1:1 Kommunikation geh\u00f6rten dazu. Dadurch konnten sich die Influencer:innen \u00fcber die vielen Vorteile des Produkts informieren.<\/span><\/span><\/p>\n

Nach der Kampagne und der Verwendung der Neutrogena Creme in ihrem Alltag, gaben 96% der <\/span><\/span><\/span>Influencer:innen an, dass sie die Neutrogena Bright Boost<\/span> ihren Freunden weiterempfehlen w\u00fcrden, wobei 90% der Meinung waren, dass <\/span><\/span><\/span>durch Bright Boost ihre Haut ebenm\u00e4\u00dfiger und glatter anf\u00fchlte<\/span><\/span>. <\/span><\/span><\/p>\n

Die positiven Erlebnisse mit dem Produkt wurden \u00fcber die sozialen Medien verbreitet, <\/span><\/span><\/span>insbesondere auf Instagram.<\/span><\/span>\u200b\u00a0<\/span>Daf\u00fcr nutzen die Influencer:innen die Hashtags #brightboost<\/strong>und#<\/span>brightboostragyog\u00e1s<\/strong>.<\/p>\n

Scrolle nach unten, um die KPI-Ergebnisse der Kampagne zu sehen!<\/b><\/p>\n

<\/span><\/span><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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<\/tt-underline> TEILE AUF<\/h1>\n

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NANO & MICRO INFLUENCER:INNENCase StudyNeutrogena Bright Boost 2021 haben wir in Ungarn eine Kampagne mit Neutrogena zur Steigerung der Awareness f\u00fcr das Produkt Neutrogena Bright Boost umgesetzt. Hierf\u00fcr haben wir 500 Nano & Micro Influencer:innen ausgesucht und aktiviert. In unserem Auswahlprozess haben wir uns f\u00fcr Influencer:innen entschieden, die regelm\u00e4\u00dfig Hautpflegeprodukte verwenden, selbst Erfahrung mit trockener […]<\/p>\n","protected":false},"author":19,"featured_media":12359,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[180],"project_tag":[],"class_list":["post-12461","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-beauty-de"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project\/12461","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/comments?post=12461"}],"version-history":[{"count":25,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project\/12461\/revisions"}],"predecessor-version":[{"id":16738,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project\/12461\/revisions\/16738"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/media\/12359"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/media?parent=12461"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project_category?post=12461"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project_tag?post=12461"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}