{"id":12461,"date":"2021-12-08T09:47:32","date_gmt":"2021-12-08T09:47:32","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/nano-und-micro-influencerinnen-testen-und-erleben-ein-beautyprodukt\/"},"modified":"2022-08-12T10:53:47","modified_gmt":"2022-08-12T10:53:47","slug":"nano-und-micro-influencerinnen-testen-und-erleben-ein-beautyprodukt","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/de\/project\/nano-und-micro-influencerinnen-testen-und-erleben-ein-beautyprodukt\/","title":{"rendered":"Nano & Micro Influencer:innen testen ein Neutrogena"},"content":{"rendered":"

[et_pb_section fb_built=“1″ admin_label=“Hero“ _builder_version=“4.7.4″ background_color=“#FF4E00″ background_image=“https:\/\/www.territory-influence.com\/wp-content\/uploads\/2020\/12\/circle-background-pattern.png“ custom_padding=“67px|0px|67.1875px|0px|false|false“ animation_style=“zoom“ animation_intensity_zoom=“4%“ global_colors_info=“{}“][et_pb_row _builder_version=“4.7.4″ custom_padding=“|||“ animation_style=“slide“ animation_direction=“top“ animation_intensity_slide=“3%“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“3.25″ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“][et_pb_text _builder_version=“4.9.7″ text_font=“Roboto|500||on|||||“ text_text_color=“#353740″ text_font_size=“16px“ custom_margin=“||19px|||“ animation_style=“slide“ animation_direction=“bottom“ locked=“off“ global_colors_info=“{}“]<\/p>\n

NANO & MICRO INFLUENCER:INNEN<\/p>\n

[\/et_pb_text][et_pb_text module_class=“tt-white“ _builder_version=“4.11.1″ text_font=“||||||||“ header_font=“Roboto|900||on|||||“ header_text_color=“#ffffff“ header_font_size=“50px“ header_line_height=“1.1em“ custom_margin=“|||“ animation_style=“fade“ header_font_size_last_edited=“off|desktop“ locked=“off“ global_colors_info=“{}“]<\/p>\n

Case Study
<\/tt-underline>Neutrogena Bright Boost<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ admin_label=“Case Study Text“ _builder_version=“3.22″ custom_margin=“|||“ custom_padding=“73px||18px|||“ global_colors_info=“{}“][et_pb_row _builder_version=“4.7.4″ _module_preset=“default“ custom_padding=“19px|||||“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.7.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text quote_border_color=“#FF4E00″ _builder_version=“4.14.2″ _module_preset=“default“ text_font=“Roboto|500|||||||“ text_font_size=“16px“ quote_font=“Roboto|300|on||||||“ header_font=“Roboto|900|||||||“ header_font_size=“45px“ header_2_font=“Roboto|900|||||||“ header_2_font_size=“30px“ hover_enabled=“0″ global_colors_info=“{}“ sticky_enabled=“0″]<\/p>\n

\n

2021 haben wir in Ungarn eine Kampagne mit Neutrogena zur Steigerung der Awareness f\u00fcr das Produkt <\/span>Neutrogena Bright Boost umgesetzt. Hierf\u00fcr haben wir 500 Nano & Micro Influencer:innen ausgesucht und aktiviert.<\/span><\/span><\/span><\/p>\n

In unserem Auswahlprozess haben wir uns f\u00fcr Influencer:innen entschieden, <\/span><\/span>die regelm\u00e4\u00dfig Hautpflegeprodukte verwenden, <\/span><\/span>selbst Erfahrung <\/span><\/span>mit trockener und beanspruchter Haut haben<\/span><\/span> sowie erste Anzeichen der Hautalterung haben. Au\u00dferdem sollten sie sich online mit ihrem pers\u00f6nlichen <\/span><\/span>Netzwerk und ihrer begeisterten Community \u00fcber die Beauty Produkte austauschen. Unsere I<\/span><\/span>nfluencer:innen hatten die M\u00f6glichkeit, w\u00e4hrend der Kampagne Produktproben an ihre Freunde zu verteilen und ihnen gleichzeitig in einem pers\u00f6nlichen Gespr\u00e4chen \u00fcber die Wirksamkeit und Effektivit\u00e4t der Creme zu berichten.<\/span><\/span><\/p>\n

Dank der echten und ehrlichen Produkterfahrungen der Markenbotschafter:innen sowie <\/span>dem Online-Austausch mit ihrer Community auf Social Media ist es uns gelungen, die Bekanntheit von Neutrogena Bright Boost zu steigern.<\/span><\/p>\n

\u200b<\/span><\/p>\n

\n
\n
\n

<\/span><\/p>\n<\/div>\n<\/div>\n

\n
\n

Eine Weiterempfehlungsquote von 96 %<\/strong><\/h2>\n

<\/strong><\/p>\n

<\/strong><\/p>\n<\/div>\n<\/div>\n

\n
\n

W\u00e4hrend der zweiw\u00f6chigen Produktschulung standen den Influencer:innen unterschiedliche Materialien zur Verf\u00fcgung: Projekt-Kit, eine spezielle Microsite und eine<\/span><\/a> <\/span>1:1 Kommunikation geh\u00f6rten dazu. Dadurch konnten sich die Influencer:innen \u00fcber die vielen Vorteile des Produkts informieren.<\/span><\/span><\/p>\n

Nach der Kampagne und der Verwendung der Neutrogena Creme in ihrem Alltag, gaben 96% der <\/span><\/span><\/span>Influencer:innen an, dass sie die Neutrogena Bright Boost<\/span> ihren Freunden weiterempfehlen w\u00fcrden, wobei 90% der Meinung waren, dass <\/span><\/span><\/span>durch Bright Boost ihre Haut ebenm\u00e4\u00dfiger und glatter anf\u00fchlte<\/span><\/span>. <\/span><\/span><\/p>\n

Die positiven Erlebnisse mit dem Produkt wurden \u00fcber die sozialen Medien verbreitet, <\/span><\/span><\/span>insbesondere auf Instagram.<\/span><\/span>\u200b\u00a0<\/span>Daf\u00fcr nutzen die Influencer:innen die Hashtags #brightboost<\/strong>und#<\/span>brightboostragyog\u00e1s<\/strong>.<\/p>\n

Scrolle nach unten, um die KPI-Ergebnisse der Kampagne zu sehen!<\/b><\/p>\n

<\/span><\/span><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ make_equal=“on“ use_custom_gutter=“on“ gutter_width=“1″ specialty=“on“ padding_top_1=“0px“ admin_label=“Work Section“ module_class=“ et_pb_specialty_fullwidth“ _builder_version=“3.22″ inner_width=“100%“ inner_width_tablet=“100%“ inner_width_phone=““ inner_width_last_edited=“on|desktop“ inner_max_width=“100%“ inner_max_width_tablet=“100%“ inner_max_width_phone=““ inner_max_width_last_edited=“on|desktop“ custom_padding=“0px|5%|0px|5%“ make_fullwidth=“on“ locked=“off“ global_colors_info=“{}“][et_pb_column type=“1_2″ _builder_version=“3.25″ custom_padding=“|||“ global_colors_info=“{}“ padding_top__hover=“0px“ parallax__hover=“off“ parallax_method__hover=“on“ custom_padding__hover=“|||“][et_pb_image src=“https:\/\/www.territory-influence.com\/wp-content\/uploads\/2021\/12\/Website_Case-Study-1-1-1.png“ alt=“Balbine Spirits x Territory“ title_text=“Website_Case Study 1 (1)“ force_fullwidth=“on“ align_tablet=“center“ align_phone=““ align_last_edited=“on|desktop“ _builder_version=“4.14.2″ animation_style=“flip“ animation_direction=“right“ animation_intensity_flip=“30%“ animation_starting_opacity=“100%“ box_shadow_style=“preset7″ box_shadow_horizontal=“0px“ box_shadow_vertical=“0px“ box_shadow_spread=“10px“ box_shadow_color=“#ffffff“ global_colors_info=“{}“][\/et_pb_image][\/et_pb_column][et_pb_column type=“1_2″ specialty_columns=“2″ _builder_version=“3.25″ custom_padding=“|||“ global_colors_info=“{}“ parallax__hover=“off“ parallax_method__hover=“on“ custom_padding__hover=“|||“][et_pb_row_inner _builder_version=“3.25″ custom_padding=“0px||0px|“ global_colors_info=“{}“][et_pb_column_inner saved_specialty_column_type=“1_2″ _builder_version=“3.25″ custom_padding=“|||“ global_colors_info=“{}“ parallax__hover=“off“ parallax_method__hover=“on“ custom_padding__hover=“|||“][et_pb_image src=“https:\/\/www.territory-influence.com\/wp-content\/uploads\/2021\/12\/Website_Case-Featured-Image.png“ alt=“Caf\u00e9 Royal x Territory“ title_text=“Website_Case – Featured Image“ force_fullwidth=“on“ align_tablet=“center“ align_phone=““ align_last_edited=“on|desktop“ _builder_version=“4.14.2″ animation_style=“flip“ animation_direction=“bottom“ animation_intensity_flip=“30%“ animation_starting_opacity=“100%“ box_shadow_style=“preset7″ box_shadow_horizontal=“0px“ box_shadow_vertical=“0px“ box_shadow_spread=“10px“ box_shadow_color=“#ffffff“ global_colors_info=“{}“][\/et_pb_image][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner column_structure=“1_2,1_2″ use_custom_gutter=“on“ gutter_width=“1″ _builder_version=“4.11.1″ width=“100%“ custom_margin=“||59px|||“ custom_padding=“0px||0px|“ global_colors_info=“{}“][et_pb_column_inner type=“1_2″ saved_specialty_column_type=“1_2″ _builder_version=“3.25″ custom_padding=“|||“ global_colors_info=“{}“ parallax__hover=“off“ parallax_method__hover=“on“ custom_padding__hover=“|||“][et_pb_image src=“https:\/\/www.territory-influence.com\/wp-content\/uploads\/2021\/12\/HU-neutrogena-1-2.png“ alt=“Caf\u00e9 Royal“ title_text=“HU neutrogena 1 (2)“ force_fullwidth=“on“ align_tablet=“center“ align_phone=““ align_last_edited=“on|desktop“ _builder_version=“4.14.2″ custom_padding=“||0px|||“ animation_style=“flip“ animation_intensity_flip=“30%“ animation_starting_opacity=“100%“ box_shadow_style=“preset7″ box_shadow_horizontal=“0px“ box_shadow_vertical=“0px“ box_shadow_spread=“10px“ box_shadow_color=“#ffffff“ global_colors_info=“{}“][\/et_pb_image][\/et_pb_column_inner][et_pb_column_inner type=“1_2″ saved_specialty_column_type=“1_2″ _builder_version=“3.25″ custom_padding=“|||“ global_colors_info=“{}“ parallax__hover=“off“ parallax_method__hover=“on“ custom_padding__hover=“|||“][et_pb_image src=“https:\/\/www.territory-influence.com\/wp-content\/uploads\/2021\/12\/HU-neutrogena-1.png“ alt=“Caf\u00e9 Royal“ title_text=“HU neutrogena 1″ force_fullwidth=“on“ align_tablet=“center“ align_phone=““ align_last_edited=“on|desktop“ _builder_version=“4.14.2″ custom_padding=“|||0px||“ animation_style=“flip“ animation_direction=“top“ animation_intensity_flip=“30%“ animation_starting_opacity=“100%“ box_shadow_style=“preset7″ box_shadow_horizontal=“0px“ box_shadow_vertical=“0px“ box_shadow_spread=“10px“ box_shadow_color=“#ffffff“ global_colors_info=“{}“][\/et_pb_image][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][\/et_pb_section][et_pb_section fb_built=“1″ admin_label=“Fun Fact Section“ _builder_version=“4.7.4″ background_color=“#252422″ custom_margin=“-126px|||||“ custom_padding=“110px||50px|||“ global_colors_info=“{}“][et_pb_row column_structure=“1_4,1_4,1_4,1_4″ admin_label=“Fun Fact“ _builder_version=“3.25″ custom_margin=“|||“ custom_padding=“60px||40px|||“ animation_style=“zoom“ animation_direction=“top“ animation_intensity_zoom=“10%“ global_colors_info=“{}“][et_pb_column type=“1_4″ _builder_version=“3.25″ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“][et_pb_number_counter title=“Nano & Micro Influencer:innen“ number=“500″ percent_sign=“off“ _builder_version=“4.14.2″ title_font=“Roboto|700|||||||“ title_text_color=“#ffffff“ title_font_size=“18px“ number_font=“Roboto|700|||||||“ number_text_color=“#ffffff“ number_font_size=“50px“ number_line_height=“90px“ animation_style=“zoom“ global_colors_info=“{}“][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=“1_4″ _builder_version=“3.25″ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“][et_pb_number_counter title=“Influencer Content“ number=“1.600″ percent_sign=“off“ _builder_version=“4.14.2″ title_font=“Roboto|700|||||||“ title_text_color=“#ffffff“ title_font_size=“18px“ number_font=“Roboto|700|||||||“ number_text_color=“#ffffff“ number_font_size=“50px“ number_line_height=“90px“ animation_style=“zoom“ global_colors_info=“{}“][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=“1_4″ _builder_version=“3.25″ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“][et_pb_number_counter title=“Online Reichweite“ number=“965.000″ percent_sign=“off“ _builder_version=“4.14.2″ title_font=“Roboto|700|||||||“ title_text_color=“#ffffff“ title_font_size=“18px“ number_font=“Roboto|700|||||||“ number_text_color=“#ffffff“ number_font_size=“50px“ number_line_height=“90px“ animation_style=“zoom“ global_colors_info=“{}“][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=“1_4″ _builder_version=“3.25″ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“][et_pb_number_counter title=“Brand Impression“ number=“6.2\/7″ percent_sign=“off“ _builder_version=“4.14.2″ title_font=“Roboto|700|||||||“ title_text_color=“#ffffff“ title_font_size=“18px“ number_font=“Roboto|700|||||||“ number_text_color=“#ffffff“ number_font_size=“50px“ number_line_height=“90px“ animation_style=“zoom“ global_colors_info=“{}“][\/et_pb_number_counter][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ _builder_version=“4.7.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_row _builder_version=“4.7.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.7.4″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text module_class=“tt-black“ _builder_version=“4.7.4″ _module_preset=“default“ header_font=“Roboto|900|||||||“ header_text_align=“center“ header_font_size=“35px“ global_colors_info=“{}“]<\/p>\n

<\/tt-underline> TEILE AUF<\/h1>\n

[\/et_pb_text][et_pb_button button_url=“https:\/\/www.linkedin.com\/“ url_new_window=“on“ button_text=“LinkedIn“ button_alignment=“center“ _builder_version=“4.13.0″ _module_preset=“default“ custom_button=“on“ button_bg_color=“#FF4E00″ button_border_width=“8px“ button_border_color=“#FF4E00″ button_border_radius=“0px“ button_font=“Roboto|700|||||||“ button_icon=“$||divi||400″ button_icon_color=“#ffffff“ button_on_hover=“off“ background_layout=“dark“ custom_margin=“-21px|||||“ global_colors_info=“{}“][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

NANO & MICRO INFLUENCER:INNENCase StudyNeutrogena Bright Boost 2021 haben wir in Ungarn eine Kampagne mit Neutrogena zur Steigerung der Awareness f\u00fcr das Produkt Neutrogena Bright Boost umgesetzt. Hierf\u00fcr haben wir 500 Nano & Micro Influencer:innen ausgesucht und aktiviert. In unserem Auswahlprozess haben wir uns f\u00fcr Influencer:innen entschieden, die regelm\u00e4\u00dfig Hautpflegeprodukte verwenden, selbst Erfahrung mit trockener […]<\/p>\n","protected":false},"author":19,"featured_media":12359,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[180],"project_tag":[],"class_list":["post-12461","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-beauty-de"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t