{"id":12527,"date":"2021-12-17T14:29:07","date_gmt":"2021-12-17T14:29:07","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/micro-influencerinnen-fuer-die-umweltfreundlichen-wibes-schuhe\/"},"modified":"2022-08-12T10:53:26","modified_gmt":"2022-08-12T10:53:26","slug":"micro-influencerinnen-fuer-die-umweltfreundlichen-wibes-schuhe","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/de\/project\/micro-influencerinnen-fuer-die-umweltfreundlichen-wibes-schuhe\/","title":{"rendered":"Micro Influencer:innen f\u00fcr Wibes-Schuhe"},"content":{"rendered":"

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MICRO INFLUENCER:INNEN AKTIVIERUNG<\/p>\n

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Case Study
\n<\/tt-underline>Wibes Shoes<\/h1>\n

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Wir haben die franz\u00f6sische Schuhmarke Wibes Shoes unterst\u00fctzt, die auf kulturelle Vielfalt und hohe Qualit\u00e4t setzt. Unser Hauptziel war hierbei, den Bekanntheitsgrad von Wibes zu steigern und die Online-Pr\u00e4senz durch Lifestyle UGC zu erh\u00f6hen. Hierf\u00fcr hoben Micro Influencer:innen die ethischen und nat\u00fcrlichen Aspekte der Sneaker hervor.<\/span><\/p>\n

<\/span><\/p>\n

Durchschnittlich 18 % Engagement-Rate f\u00fcr die Instagram-Posts.<\/span><\/h2>\n

Wir haben 20 modebegeisterte Micro Influencer:innen<\/strong> mit 1.000 bis 30.000 Followern auf Instagram aktiviert. Jede:r von ihnen war daran interessiert, eine neue Art des Modekonsums zu entdecken. Je nach verf\u00fcgbarem Lagerbestand erhielten sie einen Code, mit dem sie ihr Lieblingspaar aus den Schuhen aussuchen und \u00fcber die e-Shops der Marke bestellen konnten. Nach einem Briefing wurden die Wibes-Outfits mit verschiedenen Kampagnen-Hashtags online geteilt: #WibesShoes #FromParisToAbidjan #WibesNot. Die kreativen Looks erhielten anschlie\u00dfend auf Instagram positives Feedback von den aktivierten Nutzer:innen und ihrer Community. <\/span><\/p>\n

Die Influencer-Marketing-Strategie erwies sich somit als gro\u00dfe Chance f\u00fcr die junge Marke, die w\u00e4hrend der Aktivierung \u00fcber 55 Posts mit einer Mischung aus Instagram Stories und Newsfeed-Inhalten ver\u00f6ffentlichte. Scrolle nach unten f\u00fcr weitere Ergebnisse und die besten Influencer:innen-Bilder!<\/span><\/p>\n

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„Es war eine gro\u00dfartige M\u00f6glichkeit zu sehen, wie unsere Produkte wahrgenommen werden und wie die K\u00e4ufer:innen damit umgehen.“ „Im Rahmen unseres Marketingplans hat die Kampagne die Verk\u00e4ufe von Produkten dank realer Inszenierungen auf Instagram um den Faktor 2 oder 3 gesteigert.“<\/strong> <\/span>Nicolas Raudrant & Aur\u00e9lie Gisclon, Gr\u00fcnder:innen von Wibes<\/strong><\/p>\n<\/blockquote>\n

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TEILE AUF<\/h1>\n

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MICRO INFLUENCER:INNEN AKTIVIERUNGCase Study Wibes Shoes Wir haben die franz\u00f6sische Schuhmarke Wibes Shoes unterst\u00fctzt, die auf kulturelle Vielfalt und hohe Qualit\u00e4t setzt. Unser Hauptziel war hierbei, den Bekanntheitsgrad von Wibes zu steigern und die Online-Pr\u00e4senz durch Lifestyle UGC zu erh\u00f6hen. Hierf\u00fcr hoben Micro Influencer:innen die ethischen und nat\u00fcrlichen Aspekte der Sneaker hervor. Durchschnittlich 18 % […]<\/p>\n","protected":false},"author":28,"featured_media":11928,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[193],"project_tag":[],"class_list":["post-12527","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-fashion-de"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project\/12527","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/comments?post=12527"}],"version-history":[{"count":6,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project\/12527\/revisions"}],"predecessor-version":[{"id":16737,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project\/12527\/revisions\/16737"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/media\/11928"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/media?parent=12527"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project_category?post=12527"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project_tag?post=12527"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}