{"id":12533,"date":"2021-12-17T15:09:12","date_gmt":"2021-12-17T15:09:12","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/nano-influencerinnen-bewertungen-fuer-k-von-dolce-gabbana\/"},"modified":"2023-07-25T15:10:28","modified_gmt":"2023-07-25T15:10:28","slug":"nano-influencerinnen-bewertungen-fuer-k-von-dolce-gabbana","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/de\/project\/nano-influencerinnen-bewertungen-fuer-k-von-dolce-gabbana\/","title":{"rendered":"Nano Influencer:innen f\u00fcr Dolce & Gabbana"},"content":{"rendered":"


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NANO INFLUENCER:INNEN<\/p>\n

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Case Study
<\/tt-underline>K VON DOLCE & GABBANA<\/h1>\n

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Im August und September 2019 haben wir die Einf\u00fchrung des neuen Dolce <\/span><\/span><\/span>& Gabbana Duft f\u00fcr M\u00e4nner in Frankreich unterst\u00fctzt. Unser Fokus lag dabei auf der E-<\/span><\/span>Commerce Sichtbarkeit im Handel durch authentische, von echten Nutzer:innen ver\u00f6ffentlichte Bewertungen. Insgesamt haben wir f\u00fcr die Kampagne 100 m\u00e4nnliche Nano Influencer aktiviert. Die Markenbotschafter benutzten regelm\u00e4\u00dfig Parf\u00fcm und hatten bereits Kundenkonten bei Sephora und Nocib\u00e9. <\/span><\/span><\/span> Plattformen: die strategischen Ber\u00fchrungspunkte der Marke f\u00fcr den Verkauf ihrer Produkte. Sie gaben au\u00dferdem an, eine starke Pers\u00f6nlichkeit zu besitzen und <\/span><\/span><\/span>besch\u00fctzend zu sein \u2013 und entsprachen so den Werten der neuen Marke K.<\/span><\/span>\u200b<\/span><\/span><\/span><\/p>\n

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180 Produktrezensionen mit einer Bewertung von 4,6\/5 steigerten den Verkauf!<\/strong><\/h2>\n<\/div>\n<\/div>\n
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Nachdem sie den Duft im realen Leben ausprobierten <\/span><\/span><\/span>setzten sie ihren E-Commerce-Auftrag fort und bewerteten und rezensierten das Produkt auf <\/span><\/span><\/span> franz\u00f6sischen Partner-Plattformen. Ohne Bezahlung oder andere Incentives haben sie es geschafft, jeweils 1,8 genehmigte Bewertungen zu erhalten, <\/span><\/span><\/span>wobei insgesamt 81 bei Sephora und 99 bei Nocib\u00e9 lagen. Die Nano-Influencer:innen sch\u00e4tzen <\/span><\/span><\/span>vor allem den Duft und die Originalit\u00e4t des Designs. Ihre authentischen Erfahrungsberichte haben den Internetnutzer:innen, die auf der Suche nach einem neuen Parf\u00fcm oder einem Geschenk waren, bei der Entscheidungsfindung sehr geholfen. Scrolle nach unten f\u00fcr Beispiele und weitere Ergebnisse!<\/span><\/span>\u200b<\/span><\/p>\n

<\/span><\/span><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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<\/tt-underline> TEILE AUF<\/h1>\n

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In Frankreich haben wir den Launch des neuen M\u00e4nnerdufts von Dolce und Gabbana mit Influencer Marketing unterst\u00fctzt. Im Fokus: E-Commerce Sichtbarkeit. <\/p>\n","protected":false},"author":19,"featured_media":11996,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[180,201],"project_tag":[],"class_list":["post-12533","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-beauty-de","project_category-ecommerce-de"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t