{"id":12748,"date":"2022-02-01T13:26:03","date_gmt":"2022-02-01T13:26:03","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/nano-macro-influencers-for-cetaphil\/"},"modified":"2023-07-25T15:08:52","modified_gmt":"2023-07-25T15:08:52","slug":"nano-macro-influencers-for-cetaphil","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/de\/project\/nano-macro-influencers-for-cetaphil\/","title":{"rendered":"Nano &#038; Macro Influencers for Cetaphil"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8220;1&#8243; admin_label=&#8220;Hero&#8220; _builder_version=&#8220;4.7.4&#8243; background_color=&#8220;#FF4E00&#8243; background_image=&#8220;https:\/\/www.territory-influence.com\/wp-content\/uploads\/2020\/12\/circle-background-pattern.png&#8220; custom_padding=&#8220;67px|0px|67.1875px|0px|false|false&#8220; animation_style=&#8220;zoom&#8220; animation_intensity_zoom=&#8220;4%&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_row _builder_version=&#8220;4.7.4&#8243; custom_padding=&#8220;|||&#8220; animation_style=&#8220;slide&#8220; animation_direction=&#8220;top&#8220; animation_intensity_slide=&#8220;3%&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;3.25&#8243; custom_padding=&#8220;|||&#8220; global_colors_info=&#8220;{}&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_text _builder_version=&#8220;4.14.7&#8243; text_font=&#8220;Roboto|500||on|||||&#8220; text_text_color=&#8220;#353740&#8243; text_font_size=&#8220;16px&#8220; custom_margin=&#8220;||19px|||&#8220; animation_style=&#8220;slide&#8220; animation_direction=&#8220;bottom&#8220; locked=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<p>MACRO &amp; NANO INFLUENCERS<\/p>\n<p>[\/et_pb_text][et_pb_text module_class=&#8220;tt-white&#8220; _builder_version=&#8220;4.9.1&#8243; text_font=&#8220;||||||||&#8220; header_font=&#8220;Roboto|900||on|||||&#8220; header_text_color=&#8220;#ffffff&#8220; header_font_size=&#8220;50px&#8220; header_line_height=&#8220;1.1em&#8220; custom_margin=&#8220;|||&#8220; animation_style=&#8220;fade&#8220; header_font_size_last_edited=&#8220;off|desktop&#8220; locked=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h1>Case Study<br \/><tt-underline><\/tt-underline><span data-scheme-color=\"@FFFFFF,,\" data-usefontface=\"true\" data-contrast=\"none\" class=\"TextRun BCX0 SCXP260785882\" xml:lang=\"EN-US\" lang=\"EN-US\"><span class=\"NormalTextRun BCX0 SCXP260785882\">Cetaphil\u00ae SUN Kids SPF50+ <\/span><\/span><\/h1>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8220;1&#8243; admin_label=&#8220;Case Study Text&#8220; _builder_version=&#8220;3.22&#8243; custom_margin=&#8220;|||&#8220; custom_padding=&#8220;110px||18px|||&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_row _builder_version=&#8220;4.7.4&#8243; _module_preset=&#8220;default&#8220; custom_padding=&#8220;0px|||||&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;4.7.4&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_text _builder_version=&#8220;4.14.7&#8243; _module_preset=&#8220;default&#8220; text_font=&#8220;Roboto|500|||||||&#8220; text_font_size=&#8220;16px&#8220; header_font=&#8220;Roboto|900|||||||&#8220; header_font_size=&#8220;45px&#8220; header_2_font=&#8220;Roboto|900|||||||&#8220; header_2_font_size=&#8220;30px&#8220; hover_enabled=&#8220;0&#8243; global_colors_info=&#8220;{}&#8220; sticky_enabled=&#8220;0&#8243;]<\/p>\n<div class=\"item-padd-mob section-text text-block \">\n<div class=\"simple-text md\">\n<div class=\"item-padd-mob section-text text-block \">\n<div class=\"simple-text md\">\n<p>In 2021 haben wir Aufmerksamkeit f\u00fcr Cetaphil\u00ae SUN Kids SPF50+ durch die Kombination aus realen Erfahrungen von Nano Influencer:innen, die offline und online geteilt wurden, und kreativen, p\u00e4dagogischen Inhalten von Macro Influencer:innen, geschaffen.<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n<div class=\"item-padd-mob section-text text-block \">\n<div class=\"simple-text md\">\n<h2><strong><\/strong><\/h2>\n<h2><strong>98 % w\u00fcrden Cetaphil\u00ae SUN Kids SPF50+\u00a0 ihren Freund:innen empfehlen<\/strong><\/h2>\n<p><strong><\/strong><\/p>\n<p><strong><\/strong><\/p>\n<\/div>\n<\/div>\n<div class=\"item-padd-mob section-text text-block \">\n<div class=\"simple-text md\">\n<p>1.500 Nano Influencer:innen in Deutschland und \u00d6sterreich hatten die M\u00f6glichkeit, Cetaphil\u00ae SUN Kids SPF50+ in ihrer Sonnenpflegeroutine zu testen.<\/p>\n<p data-ccp-props=\"{\" 335551550=\"\" :6=\"\" 335551620=\"\" 335559683=\"\" :0=\"\" 335559685=\"\" 335559731=\"\" 335559737=\"\" 335562764=\"\" :2=\"\" 335562765=\"\" :1=\"\" 335562766=\"\" 335562767=\"\" 2=\"\" 335562768=\"\" :4=\"\" 335562769=\"\">Sie teilten ihre Erfahrungen und die ihrer Kinder mit dem Produkt und verbreiteten ihre Begeisterung online und offline. Dies erfolgte unter anderem mit aufkl\u00e4renden Inhalten \u00fcber die Anwendung und die Vorteile von Cetaphil\u00ae SUN Kids SPF50+, vertrauensw\u00fcrdigem User Generated Content als auch Bewertungen und Rezensionen. Dar\u00fcber hinaus haben 4 Macro Influencer:innen mit inspirierenden und kreativen Posts und Stories auf Instagram Reichweite f\u00fcr Cetaphil\u00ae SUN Kids SPF50+ geschaffen.<\/p>\n<p>Weitere Ergebnisse findest Du im Video.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8220;1_2,1_2&#8243; _builder_version=&#8220;4.14.7&#8243; _module_preset=&#8220;default&#8220; module_alignment=&#8220;center&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;4.14.7&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_image src=&#8220;https:\/\/www.territory-influence.com\/wp-content\/uploads\/2022\/02\/ceta-thumb.png&#8220; title_text=&#8220;ceta thumb&#8220; url=&#8220;https:\/\/www.wibbitz.com\/watch\/bd58a3cf28a0c46e1aa11126286b58eb2\/?cl=#252422&#038;cl4=#ff4e00&#038;lg=4e1ceb300d4943b182efbc7f689ace23&#038;type=produced&#8220; url_new_window=&#8220;on&#8220; 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global_colors_info=&#8220;{}&#8220;]<\/p>\n<h1><tt-underline><\/tt-underline> TEILE AUF<\/h1>\n<p>[\/et_pb_text][et_pb_button button_url=&#8220;https:\/\/www.linkedin.com\/&#8220; url_new_window=&#8220;on&#8220; button_text=&#8220;LinkedIn&#8220; button_alignment=&#8220;center&#8220; _builder_version=&#8220;4.13.0&#8243; _module_preset=&#8220;default&#8220; custom_button=&#8220;on&#8220; button_bg_color=&#8220;#FF4E00&#8243; button_border_width=&#8220;8px&#8220; button_border_color=&#8220;#FF4E00&#8243; button_border_radius=&#8220;0px&#8220; button_font=&#8220;Roboto|700|||||||&#8220; button_icon=&#8220;&#x24;||divi||400&#8243; button_icon_color=&#8220;#ffffff&#8220; button_on_hover=&#8220;off&#8220; background_layout=&#8220;dark&#8220; custom_margin=&#8220;-21px|||||&#8220; global_colors_info=&#8220;{}&#8220;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>F\u00fcr die Cetaphil\u00ae SUN Kids SPF50+ haben wir durch die Kombination von Nano Influencer:innen, die ihre Erfahrungen offline und online geteilt haben und dem kreativem Content von Macro Influencer:innen, Aufmerksamkeit geschaffen.<\/p>\n","protected":false},"author":19,"featured_media":12736,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[180],"project_tag":[],"class_list":["post-12748","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-beauty-de"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project\/12748","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/comments?post=12748"}],"version-history":[{"count":9,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project\/12748\/revisions"}],"predecessor-version":[{"id":26557,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project\/12748\/revisions\/26557"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/media\/12736"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/media?parent=12748"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project_category?post=12748"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project_tag?post=12748"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}