{"id":12834,"date":"2022-02-24T10:15:12","date_gmt":"2022-02-24T10:15:12","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/european-wide-influencer-campaign-for-e-on\/"},"modified":"2023-07-25T15:06:38","modified_gmt":"2023-07-25T15:06:38","slug":"european-wide-influencer-campaign-for-e-on","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/de\/project\/european-wide-influencer-campaign-for-e-on\/","title":{"rendered":"Europaweite Influencer Kampagne f\u00fcr E.ON"},"content":{"rendered":"

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MACRO INFLUENCER AKTIVIERUNG<\/p>\n

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Case Study
<\/tt-underline>E.ON<\/h1>\n

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Mit authentischen und kreativen Influencer:innen schafften wir Aufmerksamkeit f\u00fcr die von E.ON produzierte Change Makers-Serie, die zeigt, mit welchen innovativen Projekten E.ON schon heute die Energiewende vorantreibt.<\/p>\n

 <\/p>\n

Macro Influencer:innen kreiren Aufmerksamkeit f\u00fcr die von E.ON produzierte Change Maker-Serie in Europa<\/h2>\n

 <\/p>\n

Die Serie stellt ausgew\u00e4hlte europaweite E.ON Projekte vor, deren innovative und nachhaltige Energiel\u00f6sungen schon heute die Energiewende vorantreiben. Die jeweils 8-12 Minuten langen Folgen sind auf dem E.ON Content Hub und auf YouTube in 8 L\u00e4ndern und Adaptionen zu sehen. Hier geht’s zum E.ON-Trailer<\/a>. <\/span><\/p>\n

F\u00fcr die Episoden 5 und 6 haben wir 15 Influencer:innen aktiviert, die f\u00fcr Awareness, Reichweite und User-Generated-Content auf Instagram sorgten. Mit Posts und Stories machten die unterschiedlichen Creator:innen auf die Change Makers-Episoden auf authentische und pers\u00f6nliche Art und Weise aufmerksam.<\/p>\n

Mehr zur Kampagne findet ihr in dem Case Study Video weiter unten auf der Seite. Viel Spa\u00df beim Ansehen!<\/p>\n

 <\/p>\n<\/div>\n<\/div>\n

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<\/tt-underline> TEILE AUF<\/h1>\n

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