{"id":13422,"date":"2022-04-08T07:44:23","date_gmt":"2022-04-08T07:44:23","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/nano-micro-aktivierung-fuer-handy-bag\/"},"modified":"2023-07-25T15:04:07","modified_gmt":"2023-07-25T15:04:07","slug":"nano-micro-aktivierung-fuer-handy-bag","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/de\/project\/nano-micro-aktivierung-fuer-handy-bag\/","title":{"rendered":"Nano & Micro Aktivierung f\u00fcr Handy Bag"},"content":{"rendered":"

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NANO & MICRO INFLUENCER AKTIVIERUNG<\/p>\n

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Case Study
<\/tt-underline>Handy Bag (Melitta)<\/h1>\n

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Unsere Expert:innen halfen der Brand Handy Bag\u00ae dabei, die Sichtbarkeit f\u00fcr eine neue M\u00fcllt\u00fctenreihe durch die Generierung von Peer-to-Peer-Gespr\u00e4chen (WOM) und die Aufkl\u00e4rung \u00fcber die Produktvorteile, kombiniert mit der Anwerbung neuer Verbraucher:innen, zu erh\u00f6hen. Die Aufgabe der Influencer:innen bestand darin, die extrem widerstandsf\u00e4higen, wasserdichten und praktischen Vorteile der Innovation f\u00fcr Standard- und Hochbeh\u00e4lter auf dem franz\u00f6sischen Markt zu pr\u00e4sentieren.<\/span><\/p>\n

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96 % w\u00fcrden das Produkt ihren Freunden weiterempfehlen.<\/span><\/h2>\n

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Wir aktivierten 3.000 Nano und Micro Influencer:innen<\/strong>, von denen jeder eine M\u00fclltonne und eine durchschnittliche Followeranzahl von 972 auf Instagram besitzt. Alle zeigten gro\u00dfes Interesse, die Brand kennenzulernen; 72% der Influencer:innen waren Nichtnutzer:innen der Handy Bag\u00ae <\/span>Produkte.<\/p>\n

Zu Beginn der Kampagne erhielten sie eine Box mit einer Willkommenskarte, einer Rolle M\u00fcllbeutel mit Schiebegriffen (in der Gr\u00f6\u00dfe ihrer Wahl) und 10 Flyer mit Rabattcoupons, die die Influencer:innen in ihrer Umgebung verteilen konnten. Nach der Briefing-Phase teilten sie online lustige Challenges unter dem Hashtag der Kampagne: #HandyBagUltraResistant.<\/p>\n

Auf Instagram erhielt der kreative Content der Influencer:innen positives Feedback von den aktivierten Nutzer:innen als auch von ihrer Social Community. Diese Influencer Marketing Strategie erwies sich als gro\u00dfe Chance zur Entwicklung des Markenumsatzes mit einer durchschnittlichen Kaufabsicht von 88%, die anschlie\u00dfend analysiert werden konnte. Scrolle nach unten, um ein Video der erfolgreichen Kampagne und weitere Ergebnisse zu sehen!<\/p>\n

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\u201cIn Zusammenarbeit mit Territory Influence konnten wir eine hochwertige Word-of-mouth Kampagne <\/strong>mit einem echten Follow-up<\/strong> und einem professionellen Team, welches immer erreichbar war,<\/strong> durchf\u00fchren. Die Ergebnisse der Kampagne waren sehr positiv und die Influencer:innen wurden so aktiviert, dass sie das Spiel mitspielten und die geposteten Inhalte unseren Erwartungen entsprachen<\/strong>, selbst bei unseren Produkten, die auf den ersten Blick schwer<\/strong> „Instagrammable“ zu machen sind.“ <\/em>Cl\u00e9mentine Catroux, Melitta Product Manager Assistant<\/strong><\/em><\/p>\n<\/blockquote>\n

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TEILE AUF<\/h1>\n

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6K Social Media Posts f\u00fcr M\u00fcllt\u00fcten? Mit unserer Nano-Influencer-Kampagne ist das m\u00f6glich. Wir haben der Brand Handy Bag dabei geholfen ihre Sichtbarkeit f\u00fcr das Produkt zu schaffen.<\/p>\n","protected":false},"author":19,"featured_media":13027,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[184],"project_tag":[],"class_list":["post-13422","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-household-de"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project\/13422","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/comments?post=13422"}],"version-history":[{"count":6,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project\/13422\/revisions"}],"predecessor-version":[{"id":26547,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project\/13422\/revisions\/26547"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/media\/13027"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/media?parent=13422"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project_category?post=13422"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project_tag?post=13422"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}