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MICRO INFLUENCER:INNEN AKTIVIERUNG<\/p>\n
[\/et_pb_text][et_pb_text module_class=“tt-white“ _builder_version=“4.16.0″ text_font=“||||||||“ header_font=“Roboto|900||on|||||“ header_text_color=“#ffffff“ header_font_size=“50px“ header_line_height=“1.1em“ custom_margin=“|||“ animation_style=“fade“ header_font_size_last_edited=“off|desktop“ locked=“off“ global_colors_info=“{}“]<\/p>\n
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So crispy! In Spanien konnten wir 2021 gemeinsam mit 400 Micro Influencer:innen die Chips von Grefusa und die Kampagne #GustazoConcedido<\/span><\/span> bekannter machen. Der Fokus lag dabei auf zwei Produkten: Papadelta und Gublins. W\u00e4hrend der Kampagne hatten die Markenbotschafter:innen die Aufgabe, ihren Follower:innen zu zeigen, wie sie an der Marketing-Gewinnspielaktion mitmachen konnten. Sie machten auf die Gewinn-Codes in den Chipst\u00fcten aufmerksam und erkl\u00e4rten Schritt f\u00fcr Schritt wie der Code beim online Einkaufen eingesetzt werden konnte. Alle Teilnehmer:innen konnten mehr als 1.000 Preise gewinnen und hatten sie die Chance, eine Premie im Wert von 5.000 \u20ac zu gewinnen, der unter allen Teilnehmenden verlost wurde.<\/strong><\/p>\n Anhand der Daten und Insights unserer Nano Influencer-Plattform konnten wir 400 Micro Influencer:innen<\/span><\/strong> ausw\u00e4hlen, die dem passenden Profil entsprachen: junge M\u00e4nner und Frauen, die Snacks und H\u00e4ppchen konsumierten und gerne mit ihrer Familie und ihren Freund:innen Spa\u00df hatten. Warum Micro Influencer:innen? Micro Influencer:innen passten aus verschiedenen Gr\u00fcnden perfekt zur Kampagne: Sie zeichnen sich generell durch authentische und glaubw\u00fcrdige Inhalte aus, die ein h\u00f6heres Engagement erzeugen (im Durchschnitt 4,2 Mal h\u00f6her als Macro- und Star Influencer:innen auf Instagram). Au\u00dferdem haben sie ein hohes Ma\u00df an Interaktion mit dem Publikum und schaffen eine enge Verbindung mit der Marke, die zu einer erh\u00f6hten Sichtbarkeit und einem hohen Prozentsatz der Kaufwahrscheinlichkeit f\u00fchrt. Zu Beginn der Kampagne verschickten wir an alle Influencer:innen eine Box mit 15 Produkten. Ziel war es, dass sie die Chips probierten und ihre Erfahrungen in den sozialen Medien posteten, vor allem auf Instagram. Insgesamt wurden so 600 <\/strong><\/span> kreative Inhalte produziert, die Grefusa wiederum auf den eigenen sozialen Kan\u00e4len nutze. Parallel dazu wurde Paid Media<\/strong><\/span> aktiviert, um den Content bestm\u00f6glich zu verbreiten. Dies erm\u00f6glichte es, die Sichtbarkeit der Kampagne zu erh\u00f6hen, mehr Besucher:innen auf den Bereich E-Commerce zu lenken und neue Zielgruppen zu erreichen.<\/p>\n <\/p>\n <\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=“4.16.0″ _module_preset=“default“ column_structure=“1_3,1_3,1_3″][et_pb_column _builder_version=“4.16.0″ _module_preset=“default“ type=“1_3″][et_pb_image src=“https:\/\/www.territory-influence.com\/wp-content\/uploads\/2022\/04\/248991157_562946855003005_3598719131414945692_n.jpg“ _builder_version=“4.16.0″ _module_preset=“default“ title_text=“248991157_562946855003005_3598719131414945692_n“ hover_enabled=“0″ sticky_enabled=“0″][\/et_pb_image][\/et_pb_column][et_pb_column _builder_version=“4.16.0″ _module_preset=“default“ type=“1_3″][et_pb_image src=“https:\/\/www.territory-influence.com\/wp-content\/uploads\/2022\/04\/253079409_444012850522064_4631027049724460039_n.jpg“ _builder_version=“4.16.0″ _module_preset=“default“ 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number_text_color=“#ffffff“ number_font_size=“40px“ number_line_height=“90px“ width=“97.7%“ animation_style=“zoom“ global_colors_info=“{}“][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=“1_5″ _builder_version=“4.16″ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“][et_pb_number_counter title=“Organische Impressions“ number=“+1.5 Mio.“ percent_sign=“off“ _builder_version=“4.16.0″ title_font=“Roboto|700|||||||“ title_text_color=“#ffffff“ title_font_size=“18px“ number_font=“Roboto|700|||||||“ number_text_color=“#ffffff“ number_font_size=“40px“ number_line_height=“90px“ custom_margin=“|-21px||-21px||“ animation_style=“zoom“ global_colors_info=“{}“][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=“1_5″ _builder_version=“4.16″ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“][et_pb_number_counter title=“Potenzielle Reichweite“ number=“+5 Mio.“ percent_sign=“off“ _builder_version=“4.16.0″ _module_preset=“default“ 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Chips von Grefusa bekannter gemacht indem die Follower:innen am Gewinnspiel mit 1K Preisen teilgenommen haben.<\/p>\n","protected":false},"author":19,"featured_media":13673,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[178],"project_tag":[445,1058,1057,1061,1060,443,508,1059],"class_list":["post-14186","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-food-beverages-de","project_tag-case-study-de","project_tag-chips","project_tag-fussball","project_tag-grefusa-2","project_tag-gustazoconcedido","project_tag-influencer-marketing-de","project_tag-micro-influencer-de","project_tag-snacks-3"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project\/14186","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/comments?post=14186"}],"version-history":[{"count":31,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project\/14186\/revisions"}],"predecessor-version":[{"id":25573,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project\/14186\/revisions\/25573"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/media\/13673"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/media?parent=14186"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project_category?post=14186"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project_tag?post=14186"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}400 speziell ausgew\u00e4hlte Micro Influencer:innen<\/strong><\/h2>\n
<\/span><\/p>\nEffektivit\u00e4t von Influencer-Inhalten <\/strong><\/h2>\n
Weiter unten geht’s zu den Ergebnissen:<\/strong><\/h3>\n<\/div>\n<\/div>\n
\u00dcbrigens wir haben noch eine Webinar-Aufzeichnung und Pr\u00e4sentation zu dieser Kampagne mit Grefusa. <\/span>
Hier geht es zum OnDemand Video.<\/a><\/h3>\n