{"id":15734,"date":"2022-07-04T13:07:34","date_gmt":"2022-07-04T13:07:34","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/micro-influencerinnen-fuer-die-umweltfreundliche-marke-olly-lingerie\/"},"modified":"2023-07-06T08:41:34","modified_gmt":"2023-07-06T08:41:34","slug":"micro-influencerinnen-fuer-die-umweltfreundliche-marke-olly-lingerie","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/de\/project\/micro-influencerinnen-fuer-die-umweltfreundliche-marke-olly-lingerie\/","title":{"rendered":"Micro Influencerinnen f\u00fcr die Marke Olly Lingerie"},"content":{"rendered":"

[et_pb_section fb_built=“1″ admin_label=“Hero“ _builder_version=“4.16″ background_color=“#FF4E00″ background_image=“https:\/\/www.territory-influence.com\/wp-content\/uploads\/2020\/12\/circle-background-pattern.png“ custom_padding=“67px|0px|67.1875px|0px|false|false“ animation_style=“zoom“ animation_intensity_zoom=“4%“ global_colors_info=“{}“][et_pb_row _builder_version=“4.16″ custom_padding=“|||“ animation_style=“slide“ animation_direction=“top“ animation_intensity_slide=“3%“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.16″ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“][et_pb_text _builder_version=“4.16″ text_font=“Roboto|500||on|||||“ text_text_color=“#353740″ text_font_size=“16px“ custom_margin=“||19px|||“ animation_style=“slide“ animation_direction=“bottom“ locked=“off“ global_colors_info=“{}“]<\/p>\n

MICRO INFLUENCERINNEN AKTIVIERUNG<\/p>\n

[\/et_pb_text][et_pb_text module_class=“tt-white“ _builder_version=“4.16″ text_font=“||||||||“ header_font=“Roboto|900||on|||||“ header_text_color=“#ffffff“ header_font_size=“50px“ header_line_height=“1.1em“ custom_margin=“|||“ animation_style=“fade“ header_font_size_last_edited=“off|desktop“ locked=“off“ global_colors_info=“{}“]<\/p>\n

Case Study
<\/tt-underline>olly lingerie<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ admin_label=“Case Study Text“ _builder_version=“4.16″ custom_margin=“|||“ custom_padding=“110px||18px|||“ global_colors_info=“{}“][et_pb_row _builder_version=“4.16″ _module_preset=“default“ custom_padding=“0px|||||“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text quote_border_color=“#FF4E00″ _builder_version=“4.16.0″ _module_preset=“default“ text_font=“Roboto|500|||||||“ text_font_size=“16px“ quote_font=“Roboto|300|on||||||“ header_font=“Roboto|900|||||||“ header_font_size=“45px“ header_2_font=“Roboto|900|||||||“ header_2_font_size=“30px“ global_colors_info=“{}“]<\/p>\n

\n
\n

Im Februar 2022 haben wir zum ersten Mal in Frankreich eine Lingerie Marke unterst\u00fctzt. Das Ziel der Kampagne bestand darin, den Bekanntheitsgrad und die Sichtbarkeit von Olly Lingerie zu steigern und die Besucherzahlen des Online-Shops zu erh\u00f6hen.<\/span> Im Fokus stand hierbei die Hervorhebung des Unternehmens durch die Influencerinnen als lokale, hochwertige und \u00f6kologisch verantwortungsbewusste Marke.<\/span><\/p>\n

<\/span><\/p>\n

23,2 % durchschnittliches Engagement der Instagram-Beitr\u00e4ge.<\/span><\/h2>\n

Insgesamt aktivierten wir 16 unbezahlte Micro Influencerinnen <\/strong> mit 1.000 bis 10.000 Follower:innen auf Instagram. Einige der Influencerinnen besa\u00dfen ebenfalls einen Blog und schrieben regelm\u00e4\u00dfig Artikel. Wichtig war, die Brand Ambassadors sorgf\u00e4ltig nach den Kriterien der Marke auszuw\u00e4hlen. Um welche Kriterien handelte es sich hierbei? Relevant war z. B., dass sich die Fashionistas f\u00fcr<\/span> umweltbewusste Kleidung interessierten und die meisten von ihnen dazu bereit waren, in Unterw\u00e4sche zu posieren, was f\u00fcr die Inszenierung dieser Art von Produkten entscheidend ist.<\/span><\/p>\n

Anhand der verf\u00fcgbaren Best\u00e4nde und Gr\u00f6\u00dfen des Sortiments erhielten sie einen einmaligen Code, mit dem sie ihre beiden Premium-Dessous-Sets (Amour Pivoine & Dawa Myositis) im Online-Shop der Marke<\/a> bestellen konnten. Nach der Briefing-Phase teilten die Influencerinnen die Dessous-Sets sowie einen 10 %-Rabattcode online, indem sie die Vorteile der Marke beschrieben und die Hashtags der Kampagne verwendeten: #OllyLingerie #GreenLingerie. Die bewusste Auswahl der Influencerinnen erm\u00f6glichte es uns, Olly Lingerie mit mehr ver\u00f6ffentlichten Inhalten pro Creatorin zu \u00fcberraschen als gew\u00fcnscht.<\/span> Der kreative Content und die authentischen Inszenierungen der Fashionistas haben auf Instagram positives Feedback hervorgerufen, wie z. B. von ihren Follower:innen. 75 % von ihnen trugen die Sets auf ihren geposteten Beitr\u00e4gen. F\u00fcr einige der Frauen war es sogar die Gelegenheit, mutig zu sein und sich zum ersten Mal in Dessous auf ihrem Feed zu zeigen !<\/span><\/p>\n

\n

„Diese Influencer Kampagne erm\u00f6glichte es uns, qualitativen Content zu erstellen, in dem die Produkte deutlich sichtbar waren. Die meiste Zeit wurden die Produkte getragen, was f\u00fcr uns bei Unterw\u00e4sche wichtig ist“, Mathilde de Sacy, Co-Founder der Olly Lingerie.<\/strong><\/p>\n<\/blockquote>\n

Die Influencer Kampagne war eine gro\u00dfartige Marketingm\u00f6glichkeit f\u00fcr die junge franz\u00f6sische Marke: mit \u00fcber 46 Ver\u00f6ffentlichungen<\/strong> w\u00e4hrend der Aktivierung sowie mit einer Mischung aus Instagram Stories (einschlie\u00dflich Link Stickern), Posts und Blogartikeln war es ein voller Erfolg. Die Fotoshootings bei den Influencerinnen zu Hause liefen ebenfalls sehr erfolgreich, sodass sie vielf\u00e4ltigen Content liefern konnten, wobei insgesamt 110 Einzelbilder<\/strong> produziert und geteilt wurden. Scrolle nach unten f\u00fcr weitere Ergebnisse zu Reichweite und Engagement!<\/span><\/p>\n

\n

„So konnten wir uns in der Community der Influencerinnen bekannt machen<\/strong>. Da ein gro\u00dfer Teil von ihnen auf verantwortungsbewusste und \u00f6kologische Mode Wert legte, k\u00f6nnen wir davon ausgehen, dass ihre Community f\u00fcr diese Themen sensibilisiert ist und dass sie daher potenzielle Kund:innen f\u00fcr Olly<\/strong> sein k\u00f6nnen\u201d\u200b, <\/span>Mathilde de Sacy, Co-Founder der Olly Lingerie. <\/strong>NB. W\u00e4hrend der Kampagne wurden dank der Rabattcodes bereits 22 Bestellungen gemessen.<\/em><\/p>\n<\/blockquote>\n

<\/span><\/p>\n<\/div>\n<\/div>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ make_equal=“on“ use_custom_gutter=“on“ gutter_width=“1″ specialty=“on“ padding_top_1=“0px“ admin_label=“Work Section“ module_class=“ et_pb_specialty_fullwidth“ _builder_version=“4.16″ inner_width=“100%“ inner_width_tablet=“100%“ inner_width_phone=““ inner_width_last_edited=“on|desktop“ inner_max_width=“100%“ inner_max_width_tablet=“100%“ inner_max_width_phone=““ inner_max_width_last_edited=“on|desktop“ custom_padding=“0px|5%|0px|5%“ make_fullwidth=“on“ locked=“off“ global_colors_info=“{}“][et_pb_column type=“1_2″ _builder_version=“4.16″ custom_padding=“|||“ global_colors_info=“{}“ padding_top__hover=“0px“ parallax__hover=“off“ parallax_method__hover=“on“ custom_padding__hover=“|||“][et_pb_image src=“https:\/\/www.territory-influence.com\/wp-content\/uploads\/2022\/05\/Website_Case-Study-1-4.jpg“ title_text=“Website_Case Study 1 (4)“ force_fullwidth=“on“ align_tablet=“center“ align_phone=““ align_last_edited=“on|desktop“ _builder_version=“4.16.0″ animation_style=“flip“ animation_direction=“right“ animation_intensity_flip=“30%“ animation_starting_opacity=“100%“ box_shadow_style=“preset7″ box_shadow_horizontal=“0px“ box_shadow_vertical=“0px“ box_shadow_spread=“10px“ box_shadow_color=“#ffffff“ global_colors_info=“{}“][\/et_pb_image][\/et_pb_column][et_pb_column type=“1_2″ specialty_columns=“2″ _builder_version=“4.16″ custom_padding=“|||“ global_colors_info=“{}“ parallax__hover=“off“ parallax_method__hover=“on“ custom_padding__hover=“|||“][et_pb_row_inner _builder_version=“4.16″ custom_padding=“0px||0px|“ global_colors_info=“{}“][et_pb_column_inner saved_specialty_column_type=“1_2″ _builder_version=“4.16″ custom_padding=“|||“ global_colors_info=“{}“ parallax__hover=“off“ parallax_method__hover=“on“ custom_padding__hover=“|||“][et_pb_image src=“https:\/\/www.territory-influence.com\/wp-content\/uploads\/2022\/05\/Sans-titre-2.jpg“ alt=“Wibes Shoes x Territory Influence“ title_text=“Sans titre (2)“ force_fullwidth=“on“ align_tablet=“center“ align_phone=““ align_last_edited=“on|desktop“ _builder_version=“4.16.0″ animation_style=“flip“ animation_direction=“bottom“ animation_intensity_flip=“30%“ animation_starting_opacity=“100%“ box_shadow_style=“preset7″ box_shadow_horizontal=“0px“ box_shadow_vertical=“0px“ box_shadow_spread=“10px“ box_shadow_color=“#ffffff“ global_colors_info=“{}“][\/et_pb_image][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner column_structure=“1_2,1_2″ use_custom_gutter=“on“ gutter_width=“1″ _builder_version=“4.16″ custom_padding=“0px||0px|“ global_colors_info=“{}“][et_pb_column_inner type=“1_2″ saved_specialty_column_type=“1_2″ _builder_version=“4.16″ custom_padding=“|||“ global_colors_info=“{}“ parallax__hover=“off“ parallax_method__hover=“on“ custom_padding__hover=“|||“][et_pb_image src=“https:\/\/www.territory-influence.com\/wp-content\/uploads\/2022\/05\/Website_Case-Study-23-5.jpg“ title_text=“Website_Case Study 2+3 (5)“ force_fullwidth=“on“ align_tablet=“center“ align_phone=““ align_last_edited=“on|desktop“ _builder_version=“4.16.0″ animation_style=“flip“ animation_intensity_flip=“30%“ animation_starting_opacity=“100%“ box_shadow_style=“preset7″ box_shadow_horizontal=“0px“ box_shadow_vertical=“0px“ box_shadow_spread=“10px“ box_shadow_color=“#ffffff“ global_colors_info=“{}“][\/et_pb_image][\/et_pb_column_inner][et_pb_column_inner type=“1_2″ saved_specialty_column_type=“1_2″ _builder_version=“4.16″ custom_padding=“|||“ global_colors_info=“{}“ parallax__hover=“off“ parallax_method__hover=“on“ custom_padding__hover=“|||“][et_pb_image src=“https:\/\/www.territory-influence.com\/wp-content\/uploads\/2022\/05\/Website_Case-Study-23-4.jpg“ title_text=“Website_Case Study 2+3 (4)“ align_tablet=“center“ align_phone=““ align_last_edited=“on|desktop“ _builder_version=“4.16.0″ animation_style=“flip“ animation_direction=“top“ animation_intensity_flip=“30%“ animation_starting_opacity=“100%“ box_shadow_style=“preset7″ box_shadow_horizontal=“0px“ box_shadow_vertical=“0px“ box_shadow_spread=“10px“ box_shadow_color=“#ffffff“ global_colors_info=“{}“][\/et_pb_image][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][\/et_pb_section][et_pb_section fb_built=“1″ admin_label=“Fun Fact Section“ _builder_version=“4.16″ background_color=“#252422″ custom_margin=“-126px|||||“ custom_padding=“110px||50px|||“ global_colors_info=“{}“][et_pb_row column_structure=“1_4,1_4,1_4,1_4″ admin_label=“Fun Fact“ _builder_version=“4.16″ custom_margin=“|||“ custom_padding=“60px||40px|||“ animation_style=“zoom“ animation_direction=“top“ animation_intensity_zoom=“10%“ global_colors_info=“{}“][et_pb_column type=“1_4″ _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“][et_pb_number_counter title=“Micro Influencerinnen“ number=“16″ percent_sign=“off“ _builder_version=“4.16.0″ title_font=“Roboto|700|||||||“ title_text_color=“#ffffff“ title_font_size=“18px“ number_font=“Roboto|700|||||||“ number_text_color=“#ffffff“ number_font_size=“50px“ number_line_height=“90px“ animation_style=“zoom“ global_colors_info=“{}“][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=“1_4″ _builder_version=“4.16″ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“][et_pb_number_counter title=“Online Reichweite (Organisch)“ number=“49.7K“ percent_sign=“off“ _builder_version=“4.16.0″ title_font=“Roboto|700|||||||“ title_text_color=“#ffffff“ title_font_size=“18px“ number_font=“Roboto|700|||||||“ number_text_color=“#ffffff“ number_font_size=“50px“ number_line_height=“90px“ animation_style=“zoom“ global_colors_info=“{}“][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=“1_4″ _builder_version=“4.16″ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“][et_pb_number_counter title=“Influencerinnen Content“ number=“110″ percent_sign=“off“ _builder_version=“4.16.0″ title_font=“Roboto|700|||||||“ title_text_color=“#ffffff“ title_font_size=“18px“ number_font=“Roboto|700|||||||“ number_text_color=“#ffffff“ number_font_size=“50px“ number_line_height=“90px“ animation_style=“zoom“ global_colors_info=“{}“][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=“1_4″ _builder_version=“4.16″ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“][et_pb_number_counter title=“Engagement Rate (avg)“ number=“23.2%“ percent_sign=“off“ _builder_version=“4.16.0″ title_font=“Roboto|700|||||||“ title_text_color=“#ffffff“ title_font_size=“18px“ number_font=“Roboto|700|||||||“ number_text_color=“#ffffff“ number_font_size=“50px“ number_line_height=“90px“ animation_style=“zoom“ global_colors_info=“{}“][\/et_pb_number_counter][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“][et_pb_row _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text module_class=“tt-black“ _builder_version=“4.16″ _module_preset=“default“ header_font=“Roboto|900|||||||“ header_text_align=“center“ header_font_size=“35px“ global_colors_info=“{}“]<\/p>\n

TEILE AUF<\/h1>\n

[\/et_pb_text][et_pb_button button_url=“https:\/\/www.linkedin.com\/“ url_new_window=“on“ button_text=“LinkedIn“ button_alignment=“center“ _builder_version=“4.16″ _module_preset=“default“ custom_button=“on“ button_text_color=“#FFFFFF“ button_bg_color=“#FF4E00″ button_border_width=“8px“ button_border_color=“#FF4E00″ button_border_radius=“0px“ button_font=“Roboto|700|||||||“ button_icon=“$||divi||400″ button_icon_color=“#ffffff“ button_on_hover=“off“ custom_margin=“-21px|||||“ global_colors_info=“{}“][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

F\u00fcr die Lingerie Marke Olly haben wir Micro Influencerinnen eingesetzt, um den Bekanntheitsgrad und die Besucherzahlen des Online-Shops zu erh\u00f6hen.<\/p>\n","protected":false},"author":19,"featured_media":14908,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[193],"project_tag":[],"class_list":["post-15734","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-fashion-de"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project\/15734","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/comments?post=15734"}],"version-history":[{"count":14,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project\/15734\/revisions"}],"predecessor-version":[{"id":25568,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project\/15734\/revisions\/25568"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/media\/14908"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/media?parent=15734"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project_category?post=15734"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project_tag?post=15734"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}