{"id":16406,"date":"2022-08-01T19:09:42","date_gmt":"2022-08-01T19:09:42","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/macro-influencer-fuer-benefit-concert-sponsored-by-cupra\/"},"modified":"2023-07-05T16:01:14","modified_gmt":"2023-07-05T16:01:14","slug":"macro-influencer-fuer-benefit-concert-sponsored-by-cupra","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/de\/project\/macro-influencer-fuer-benefit-concert-sponsored-by-cupra\/","title":{"rendered":"Macro Influencerin f\u00fcr Benefizkonzert sponsored by Cupra"},"content":{"rendered":"

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MACRO INFLUENCER<\/p>\n

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Case Study
\n<\/tt-underline>CUPRA \u201cPEDRALBES FESTIVAL\u201d<\/h1>\n

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Im Juli 2022 nahmen wir die Herausforderung an, Cupra, den Marktf\u00fchrer f\u00fcr Spitzentechnologie im Automobilbau, dabei zu unterst\u00fctzen, das von CUPRA gesponserte <\/span>Benefizkonzert<\/strong> der britischen S\u00e4ngerin Joss Stone auf dem Pedralbes Festival bekannter zu machen. Der Erl\u00f6s aus den Konzertkarten wurde von Dr. Bonaventura Clotet an die Stiftung Fighting Infections gespendet, eine f\u00fchrende Organisation im Bereich der Pr\u00e4vention, Diagnose und Behandlung von Infektionskrankheiten.<\/p>\n

1 Macro Influencerin, 293k organische Impressionen.<\/strong><\/h3>\n

Ziel war es, das Benefizkonzert \u00fcber die sozialen Medien, durch eine hohe Engagementrate der Cupra Communities, den Traffic auf die Ticketverkaufsseite zu erh\u00f6hen und so Conversions zu generieren.<\/p>\n

Um das zu erreichen, aktivierten wir eine Lifestyle Macro Influencerin, die in Barcelona, der Stadt, in der das Konzert stattfand, bekannt ist und eine gro\u00dfe Anzahl von Follower:innen hat. Die Content Creatorin @holacuore<\/span><\/a> ver\u00f6ffentlichte auf ihrem Instagram-Kanal 6 Stories (2 vor und 4 w\u00e4hrend des Konzerts), plus ein In-Feed-Post, in dem die Marke (@cupra_esp) und die Stiftung (@fundaciolluita) erw\u00e4hnt wurden. Mit Erfolg!<\/p>\n

 <\/p>\n<\/div>\n<\/div>\n

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Schau Dir weiter unten auf der Seite die Ergebnisse und das Video zur Case Study an!<\/b><\/p>\n<\/div>\n<\/div>\n

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TEILE AUF<\/h1>\n

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Wir haben CUPRA dabei unterst\u00fctzt, ihr gesponsertes Benefizkonzert bekannter zu machen. Die Macro Influencerin konnte dabei fast 300K organische Impressionen generieren.<\/p>\n","protected":false},"author":19,"featured_media":16164,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[177],"project_tag":[],"class_list":["post-16406","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-automobil-branche"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project\/16406","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/comments?post=16406"}],"version-history":[{"count":13,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project\/16406\/revisions"}],"predecessor-version":[{"id":25543,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project\/16406\/revisions\/25543"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/media\/16164"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/media?parent=16406"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project_category?post=16406"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project_tag?post=16406"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}