{"id":16764,"date":"2022-08-12T13:06:06","date_gmt":"2022-08-12T13:06:06","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/micro-influencerinnen-fuer-vegane-schogetten\/"},"modified":"2023-07-06T08:42:10","modified_gmt":"2023-07-06T08:42:10","slug":"micro-influencerinnen-fuer-vegane-schogetten","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/de\/project\/micro-influencerinnen-fuer-vegane-schogetten\/","title":{"rendered":"Micro Influencerinnen f\u00fcr vegane Schogetten"},"content":{"rendered":"

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MICRO INFLUENCERINNEN<\/p>\n

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Case Study
<\/tt-underline> Vegane Schogetten<\/h1>\n

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Im Jahr 2022 starteten wir eine Micro-Influencer Kampagne, um auf die neuen veganen Schogetten aufmerksam zu machen.<\/p>\n

7 Micro-Influencerinnen erreichten insgesamt \u00fcber 517K Follower:innen<\/h2>\n

Wir w\u00e4hlten 3 Lifestyle- und 4 Back-Influencerinnen aus, die die veganen Schogetten in ihren Posts und Stories in Szene setzten, um ihre Follower:innen zu inspirieren. Dabei kreierten die Micro-Influencerinnen ihren ganz pers\u00f6nlichen Schogetten-Moment oder integrierten die Schoko-Bites in ein individuelles Rezept.<\/p>\n

Durch das authentische Storytelling und die Integration des Schogetten Online-Shops als Swipe Up Link, wurden sehr gute Ergebnisse erzielt. Insgesamt wurden 7 Instagram Posts sowie 14 Instagram Stories ver\u00f6ffentlicht. Davon speicherten 1400 User die Beitr\u00e4ge als Inspiration f\u00fcr zuk\u00fcnftige Rezeptideen. Es wurden eine Gesamt-Audience von \u00fcber 517k und mehr als 490k Impressions erreicht.<\/p>\n<\/div>\n<\/div>\n

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<\/tt-underline> TEILE AUF<\/h1>\n

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Zur Steigerung der Aufmerksamkeit der neuen veganen Schogetten haben wir Micro Influencer:innen aktiviert, die mit ihren Rezepten den ultimativen Schogetten-Moment kreiert haben.<\/p>\n","protected":false},"author":28,"featured_media":16653,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[178],"project_tag":[445,434,444,508,1051,1052],"class_list":["post-16764","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-food-beverages-de","project_tag-case-study-de","project_tag-influencer-2","project_tag-influencer-kampagne","project_tag-micro-influencer-de","project_tag-schogetten","project_tag-schokolade"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project\/16764","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/comments?post=16764"}],"version-history":[{"count":33,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project\/16764\/revisions"}],"predecessor-version":[{"id":25570,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project\/16764\/revisions\/25570"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/media\/16653"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/media?parent=16764"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project_category?post=16764"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project_tag?post=16764"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}