{"id":16863,"date":"2022-08-17T11:50:22","date_gmt":"2022-08-17T11:50:22","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/nano-influencerinnen-fuer-die-ironhack-tech-school\/"},"modified":"2023-07-05T13:36:23","modified_gmt":"2023-07-05T13:36:23","slug":"nano-influencerinnen-fuer-die-ironhack-tech-school","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/de\/project\/nano-influencerinnen-fuer-die-ironhack-tech-school\/","title":{"rendered":"Nano Influencer:innen f\u00fcr die IronHack Tech School"},"content":{"rendered":"

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NANO INFLUENCER AKTIVIERUNG<\/p>\n

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Case Study
<\/tt-underline>Ironhack<\/h1>\n

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Im Juni 2022 unterst\u00fctzten wir in Frankreich zum ersten Mal eine Schule f\u00fcr Technologie<\/span> mit einer gro\u00df angelegten Umfrage in unserer Nano Influencer Community zum Thema Karrierewechsel und berufliche Neuorientierung.<\/span> Die Ironhack Tech School bietet umfangreiche Trainings in Web Development, UX\/UI Design, Data Analysis und Cyber Security sowohl online als auch offline, Vollzeit oder Teilzeit an. <\/span><\/p>\n

Ironhack <\/span>erm\u00f6glicht es vielen Studenten:innen sich in ihrer Karriere neu zu orientieren. Die Hauptziele<\/span>unserer Kampagne waren es, das allgemeinen Interesse der Nano Influecer:innen an einem Karrierewechsel und an digitalen Trainings abzufragen, Aufmerksamkeit f\u00fcr die Ironhack Tech School zu erwecken und mehr Traffic auf der Schul-Plattform zu generieren. Die Kampagne diente dazu mehr Leute \u00fcber Weiterbildungsm\u00f6glichkeiten zu informieren und mehr Anmeldungen f\u00fcr Trainings und Kurse zu erzielen.<\/span><\/p>\n

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2.500 Nano Influencer:innen nahmen an der Umfrage zum Thema Karrierewechsel teil<\/strong><\/h2>\n

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Auf unserer Plattform TRNF.fr wurden 2 500 Nano Influencer:innen<\/strong> f\u00fcr diese Umfrage aktiviert. Ausgew\u00e4hlt wurden die Teilnehmer:innen nach folgenden Kriterien: Sie sollten sich entweder schon im Prozess eines Karrierewechsels befinden oder es generell in Betracht ziehen. Zudem wurden Personen ausgew\u00e4hlt, die lediglich Jemanden kennen auf den die Kriterien zutreffen, oder die einfach ihre Meinung zu dem Thema teilen wollten.<\/span><\/p>\n

Die einmonatige Umfrage umfasste 24 Fragen, die in zwei, von Ironhack definierten, Kategorien eingeteilt waren: Der erste Block enthielt allgemeine Fragen zum Thema Karrierewechsel, wie Motivationen, Wahrnehmungen, finanzielle Aspekte, etc. Der zweite Block befasste sich mit der Tech-Schule selbst.<\/span><\/span><\/p>\n

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„Diese Kampagne erm\u00f6glichte es uns das Interesse der Teilnehmenden zum Thema Karrierewechsel zu erfassen und zudem sowohl ihre Motivation als auch ihre Probleme bei der Belegung der Kurse zu verstehen. Somit war es uns m\u00f6glich unsere Kommunikation und Angebote entsprechend anzupassen.“, Manon Roux, Growth Manager of Ironhack.<\/strong><\/p>\n<\/blockquote>\n

Nach der Auswertung der Ergebnisse konnten wir bestimmte Key Learnings und konkrete n\u00e4chste Schritte definieren. Nano Influencer:innen die besonderes Interesse an der Ironhack Tech School ge\u00e4u\u00dfert hatten, erhielten nachgelagert ein besonderes Angebot! Eine individuelle finanzielle Unterst\u00fctzung! W\u00e4hrend des Umfragezeitraums erhielt Ironhack insgesamt 56 neue Bewerbungen!<\/span><\/p>\n

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„Die finalen Ergebnisse, Empfehlungen und das weitere Vorgehen waren gut ausgearbeitet, wodurch wir unsere Strategie anpassen konnten und sofortige Ergebnisse erhielten. Wir hatten zuvor noch nie mit einer Influencer Agentur zusammengearbeitet und waren von der Professionalit\u00e4t und dem K\u00f6nnen des Teams, diese globale Influencerstrategie umzusetzen sehr begeistert\u201d, <\/span>so das Ironhack Team. <\/strong><\/p>\n<\/blockquote>\n<\/div>\n<\/div>\n

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TEILE AUF<\/h1>\n

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F\u00fcr die Ironhack Tech School f\u00fchrten wir eine Umfrage unter 2K Personen in Frankreich durch, um das Interesse an Karrierewechseln und beruflicher Neuorientierung zu erfassen und mehr Traffic auf der Plattform zu generieren.<\/p>\n","protected":false},"author":19,"featured_media":16536,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[183],"project_tag":[444,443,1050,446,1047,1048,1046,1049],"class_list":["post-16863","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-service-de","project_tag-influencer-kampagne","project_tag-influencer-marketing-de","project_tag-karriere","project_tag-nano-influencerinnen","project_tag-schule","project_tag-student","project_tag-tech-school","project_tag-universitaet"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project\/16863","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/comments?post=16863"}],"version-history":[{"count":9,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project\/16863\/revisions"}],"predecessor-version":[{"id":25489,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project\/16863\/revisions\/25489"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/media\/16536"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/media?parent=16863"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project_category?post=16863"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project_tag?post=16863"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}