[et_pb_section fb_built=“1″ admin_label=“Hero“ _builder_version=“4.16″ background_color=“#FF4E00″ background_image=“https:\/\/www.territory-influence.com\/wp-content\/uploads\/2020\/12\/circle-background-pattern.png“ custom_padding=“67px|0px|67.1875px|0px|false|false“ animation_style=“zoom“ animation_intensity_zoom=“4%“ global_colors_info=“{}“][et_pb_row _builder_version=“4.16″ custom_padding=“|||“ animation_style=“slide“ animation_direction=“top“ animation_intensity_slide=“3%“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.16″ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“][et_pb_text _builder_version=“4.16.0″ text_font=“Roboto|500||on|||||“ text_text_color=“#353740″ text_font_size=“16px“ custom_margin=“||19px|||“ animation_style=“slide“ animation_direction=“bottom“ locked=“off“ global_colors_info=“{}“]<\/p>\n
NANO INFLUENCERINNEN<\/p>\n
[\/et_pb_text][et_pb_text module_class=“tt-white“ _builder_version=“4.16.0″ text_font=“||||||||“ header_font=“Roboto|900||on|||||“ header_text_color=“#ffffff“ header_font_size=“50px“ header_line_height=“1.1em“ custom_margin=“|||“ animation_style=“fade“ header_font_size_last_edited=“off|desktop“ locked=“off“ global_colors_info=“{}“]<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ admin_label=“Case Study Text“ _builder_version=“4.16″ custom_margin=“|||“ custom_padding=“110px||18px|||“ global_colors_info=“{}“][et_pb_row _builder_version=“4.16″ _module_preset=“default“ custom_margin=“-50px||||false|false“ custom_padding=“0px||||false|false“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text quote_border_color=“#FF4E00″ _builder_version=“4.16.0″ _module_preset=“default“ text_font=“Roboto|500|||||||“ text_font_size=“16px“ quote_font=“Roboto|300|on||||||“ header_font=“Roboto|900|||||||“ header_font_size=“45px“ header_2_font=“Roboto|900|||||||“ header_2_font_size=“30px“ custom_padding=“||4px|||“ global_colors_info=“{}“]<\/p>\n
Wir aktivierten Nano Influencerinnen,<\/a> um die Aufmerksamkeit f\u00fcr die neue Periodenunterw\u00fcnsche von NUR DIE zu steigern. Ziel war es, \u00fcber alternative Menstruitionsprodukte zu informieren und durch User Generated Content<\/a> und authentische Ratings & Reviews<\/a> f\u00fcr den Online Shop zu werben.<\/span><\/p>\n <\/span><\/p>\n Aus 7.000 Bewerbungen wurden 120 Nano Influencerinnen sorgf\u00e4ltig ausgew\u00e4hlt. Die motivierten Influencerinnen haben die neue Periodenunterw\u00e4sche von NUR DIE als nachhaltige Alternative zu anderen Menstruationsprodukten wie Tampons oder Binden getestet und bewertet.<\/p>\n Die NUR DIE W\u00e4sche gibt es in 2 verschiedenen Designs, 4 Gr\u00f6\u00dfen und bietet 2 Typen je nach Intensit\u00e4t der Menstruation. Sie sind waschbar, wiederverwendbar, bieten hohen Tragekomfort und verhindern das Auslaufen f\u00fcr mehr als 12 Stunden. Unsere Nano Influencerinnen erhielten ein Paket mit Periodenunterw\u00e4sche in ihrer individuellen Gr\u00f6\u00dfe in jeweils 2 verschiedenen Designs und Menstruationstypen.<\/p>\n Dank eines tollen Word-of-Mouth-Marketings konnten wir sowohl online als auch offline gro\u00dfe Reichweiten f\u00fcr NUR DIE erzielen. Dank der erlebnisreichen Kampagne konnten wir viele Frauen von der neu eingef\u00fchrten Periodenunterw\u00e4sche \u00fcberzeugen.<\/p>\n Zudem erhielten wir eine tolle Resonanz von den Testerinnen:<\/p>\n „<\/span>Was ich auf jeden Fall hervorheben m\u00f6chte, ist, dass ich dank dieser Unterw\u00e4sche die entspannteste Menstruation aller Zeiten erlebt habe. Was will man mehr? <\/em>Ich liebe es, sie nachts und tags\u00fcber zu tragen. Ich trage sie vorzugsweise mit weiten Hosen. Es ist einfach fantastisch!\u00a0<\/em><\/span>“ <\/span><\/p>\n ~ inspo_liebe_ (Nano Influencerin)<\/span><\/p>\n<\/blockquote>\n Scrolle nach unten, um die Kampagnen KPIs zu sehen:<\/p>\n <\/span><\/p>\n<\/div>\n<\/div>\n [\/et_pb_text][et_pb_video src=“https:\/\/www.territory-influence.com\/wp-content\/uploads\/2023\/02\/DACH-NUR-DIE-Period-Underwear.mp4″ image_src=“https:\/\/www.territory-influence.com\/wp-content\/uploads\/2023\/02\/NURDIE.png“ _builder_version=“4.16.0″ _module_preset=“default“ max_width=“90%“ module_alignment=“center“ global_colors_info=“{}“][\/et_pb_video][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ admin_label=“Fun Fact Section“ _builder_version=“4.16″ background_color=“#252422″ custom_margin=“-126px|||||“ custom_padding=“110px||50px|||“ global_colors_info=“{}“][et_pb_row column_structure=“1_5,1_5,1_5,1_5,1_5″ admin_label=“Fun Fact“ _builder_version=“4.16″ custom_margin=“|||“ custom_padding=“60px||40px|||“ animation_style=“zoom“ animation_direction=“top“ animation_intensity_zoom=“10%“ global_colors_info=“{}“][et_pb_column type=“1_5″ _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“][et_pb_number_counter title=“Brand Impressions“ number=“+ 130K“ percent_sign=“off“ _builder_version=“4.16.0″ title_font=“Roboto|700|||||||“ title_text_color=“#ffffff“ title_font_size=“18px“ number_font=“Roboto|700|||||||“ number_text_color=“#ffffff“ number_font_size=“50px“ number_line_height=“90px“ animation_style=“zoom“ global_colors_info=“{}“][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=“1_5″ _builder_version=“4.16″ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“][et_pb_number_counter title=“Offline Reichweite“ number=“13K“ percent_sign=“off“ _builder_version=“4.16.0″ title_font=“Roboto|700|||||||“ title_text_color=“#ffffff“ title_font_size=“18px“ number_font=“Roboto|700|||||||“ number_text_color=“#ffffff“ number_font_size=“50px“ number_line_height=“90px“ animation_style=“zoom“ global_colors_info=“{}“][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=“1_5″ _builder_version=“4.16″ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“][et_pb_number_counter title=“Frauen sind \u00fcberzeugt“ number=“8\/10″ percent_sign=“off“ _builder_version=“4.16.0″ title_font=“Roboto|700|||||||“ title_text_color=“#ffffff“ title_font_size=“18px“ number_font=“Roboto|700|||||||“ number_text_color=“#ffffff“ number_font_size=“50px“ number_line_height=“90px“ animation_style=“zoom“ hover_enabled=“0″ global_colors_info=“{}“ sticky_enabled=“0″][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=“1_5″ _builder_version=“4.16″ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“][et_pb_number_counter title=“Frauen empfehlen NUR DIE weiter“ number=“9\/10″ percent_sign=“off“ _builder_version=“4.16.0″ title_font=“Roboto|700|||||||“ title_text_color=“#ffffff“ title_font_size=“18px“ number_font=“Roboto|700|||||||“ number_text_color=“#ffffff“ number_font_size=“50px“ number_line_height=“90px“ animation_style=“zoom“ global_colors_info=“{}“][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=“1_5″ _builder_version=“4.16″ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“][et_pb_number_counter title=“w\u00fcrden NUR DIE wieder kaufen“ number=“57″ _builder_version=“4.16.0″ title_font=“Roboto|700|||||||“ title_text_color=“#ffffff“ title_font_size=“18px“ number_font=“Roboto|700|||||||“ number_text_color=“#ffffff“ number_font_size=“50px“ number_line_height=“90px“ animation_style=“zoom“ global_colors_info=“{}“][\/et_pb_number_counter][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“][et_pb_row _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text module_class=“tt-black“ _builder_version=“4.16″ _module_preset=“default“ header_font=“Roboto|900|||||||“ header_text_align=“center“ header_font_size=“35px“ global_colors_info=“{}“]<\/p>\n [\/et_pb_text][et_pb_button button_url=“https:\/\/www.linkedin.com\/“ url_new_window=“on“ button_text=“LinkedIn“ button_alignment=“center“ _builder_version=“4.16″ _module_preset=“default“ custom_button=“on“ button_text_color=“#FFFFFF“ button_bg_color=“#FF4E00″ button_border_width=“8px“ button_border_color=“#FF4E00″ button_border_radius=“0px“ button_font=“Roboto|700|||||||“ button_icon=“$||divi||400″ button_icon_color=“#ffffff“ button_on_hover=“off“ custom_margin=“-21px|||||“ global_colors_info=“{}“][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" NANO INFLUENCERINNENCase StudyNUR DIE Wir aktivierten Nano Influencerinnen, um die Aufmerksamkeit f\u00fcr die neue Periodenunterw\u00fcnsche von NUR DIE zu steigern. Ziel war es, \u00fcber alternative Menstruitionsprodukte zu informieren und durch User Generated Content und authentische Ratings & Reviews f\u00fcr den Online Shop zu werben. Nano Influencer:innen f\u00fcr authentische Produktbewertungen Aus 7.000 Bewerbungen wurden 120 Nano […]<\/p>\n","protected":false},"author":19,"featured_media":18456,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[193,370],"project_tag":[],"class_list":["post-20163","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-fashion-de","project_category-personal-care-de"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project\/20163","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/comments?post=20163"}],"version-history":[{"count":11,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project\/20163\/revisions"}],"predecessor-version":[{"id":20445,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project\/20163\/revisions\/20445"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/media\/18456"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/media?parent=20163"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project_category?post=20163"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project_tag?post=20163"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Nano Influencer:innen f\u00fcr authentische Produktbewertungen<\/strong><\/h2>\n
9 von 10 Frauen empfehlen NUR DIE weiter<\/strong><\/h2>\n
\n
TEILE AUF<\/h1>\n