{"id":20688,"date":"2023-03-06T15:39:48","date_gmt":"2023-03-06T15:39:48","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/micro-macro-influencerinnen-fuer-hope\/"},"modified":"2023-07-05T13:29:25","modified_gmt":"2023-07-05T13:29:25","slug":"micro-macro-influencerinnen-fuer-hope","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/de\/project\/micro-macro-influencerinnen-fuer-hope\/","title":{"rendered":"Micro & Macro Influencer:innen f\u00fcr HOPE"},"content":{"rendered":"

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MACRO & MICRO INFLUENCER:INNEN F\u00dcR HOPE<\/p>\n

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Case Study
<\/tt-underline>\u00a0HOPE<\/h1>\n

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F\u00fcr den Veganuary 2023 haben wir in Deutwschland vier Influencer:innen aktiviert, die sich Rezepte mit den vier verschiedenen HOPE Produkten \u00fcberlegt haben. Ziel der Kampagne war es, Aufmerksamkeit und Bewusstsein f\u00fcr die neuen Sorten zu schaffen.<\/p>\n

+6K Likes und +1400 gespeicherte Beitrage auf dem Brand Channel<\/h2>\n

Wir haben 1 Macro<\/strong> und 3 Micro<\/strong> aktiviert, di eine kumulierte Instagram Audience von \u00fcber 300K erreichen. Es sind insgesamt 8 Instagram Stories, 6 Instagram REels und 1 TikTok Video entstanden. Die Kriterien f\u00fcr die Influencer:innen waren eine \u00fcberwiegend vegane Ern\u00e4hrung und eine originelle Einbindung der HOPE Produkte.<\/p>\n

@jo.semola, @russianraclette, @chrisschimi und @lena_rmm haben an der Veganuary Challenge teilgenommen und so Bewusstsein f\u00fcr die vegane Alternative geschaffen. Die Instagram Reels haben \u00fcber 239K Views erreicht und das TikTok Video hatte 5K Plays und mehr als 500 Interaktionen. Die Influencer:innen kreierten verschiedene Rezepte, darunter Pizza, Bruschetta, Toast und Bagel, HOPE war immer der HERO. Der Content wurde qualitativ hochwertig umgesetzt und kam bei der Community super an.<\/p>\n

Andrea Stemmermann, Group Brand Activation Managerin bei HOPE, hat zum Abschluss der Kampagne folgende Worte gefunden:<\/p>\n

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\u201cWir sind sehr sehr happy mit der uniquen und humorvollen Tonality und Bildsprache, die TERRITORY f\u00fcr HOPE entwickelt hat.\u201d<\/span><\/p>\n<\/blockquote>\n

Scrolle nach unten f\u00fcr weitere Ergebnisse!\u00a0<\/span><\/p>\n<\/div>\n<\/div>\n

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SHARE ON<\/strong><\/h1>\n

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F\u00fcr den Veganuary 2023 haben wir in Deutschland Influencer:innen aktiviert, die sich Rezepte mit den vier verschiedenen veganen HOPE Produkten \u00fcberlegt haben. <\/p>\n","protected":false},"author":46,"featured_media":20552,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[178],"project_tag":[455,443,437,454],"class_list":["post-20688","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-food-beverages-de","project_tag-hope-de","project_tag-influencer-marketing-de","project_tag-vegan","project_tag-veganuary-de"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project\/20688","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/users\/46"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/comments?post=20688"}],"version-history":[{"count":5,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project\/20688\/revisions"}],"predecessor-version":[{"id":25483,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project\/20688\/revisions\/25483"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/media\/20552"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/media?parent=20688"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project_category?post=20688"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project_tag?post=20688"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}