{"id":21294,"date":"2023-04-03T08:38:56","date_gmt":"2023-04-03T08:38:56","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/micro-macro-influencer-fuer-netatmo\/"},"modified":"2023-04-20T12:28:25","modified_gmt":"2023-04-20T12:28:25","slug":"micro-macro-influencer-fuer-netatmo","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/de\/project\/micro-macro-influencer-fuer-netatmo\/","title":{"rendered":"Micro & Macro Influencer f\u00fcr Netatmo"},"content":{"rendered":"

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MACRO & MICRO INFLUENCER<\/p>\n

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Case Study
<\/tt-underline>NETATMO SMART HOME<\/h1>\n

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In Deutschland haben wir vier Influencer aktiviert, um f\u00fcr die Smart-Home-Marke Netatmo<\/strong> Aufmerksamkeit<\/strong> zu schaffen. Der Content sollte zu Engagement<\/strong> innerhalb der Communities f\u00fchren. Zus\u00e4tzlichen sollte die Handhabung und Funktionalit\u00e4ten der Produkte erkl\u00e4rt werden. Der Fokus lag auf den Indoor und Outdoor Kameras, der Wetterstation inkl. Regensensor und dem Heizthermostat. <\/span><\/p>\n

Humorvoller Content f\u00fcr Smart Home Ger\u00e4te<\/h2>\n

Alle selektierten Influencer waren m\u00e4nnlich und hatten einen Fokus auf Familie, Haus und Garten oder Tech. Sie haben insgesamt eine Audience von 539K Follower:innen auf Instagram. Es wurden 8 Instagram Stories, 2 Instagram Posts und 2 Instagram Reels gepostet. Neben den wichtigsten Fakten zu den Produkten hatte der Content immer eine Storyline, die die Community zur Interaktion anregte.<\/p>\n

Wir erzielten eine hohe Sichtbarkeit<\/strong> f\u00fcr die Marke. Der humorvolle Content war sehr beliebt, was zu einer \u00fcberdurchschnittlichen Engagement Rate<\/strong> gef\u00fchrt hat. Auch Monate sp\u00e4ter gewinnt ein Reel immer noch viele Views. Der Link Sticker in den Stories war ein gro\u00dfer Traffic-Treiber und zeigte das hohe Interesse der Communities.<\/p>\n

Der Head of Acquisition von Netatmo hatte nach der Kampagne folgendes zu sagen:<\/p>\n

\n

„Die Zusammenarbeit mit TERRITORY war ein echtes Vergn\u00fcgen. Der gesamte Prozess der Auswahl passender Influencer und die \u00dcberpr\u00fcfung des Contents hat auf ihrer Plattform sehr gut funktioniert. Die Ergebnisse der Kampagne waren \u00e4u\u00dferst positiv und haben unsere Markenbekanntheit gesteigert.<\/span>“ <\/em>Edouard Charpentier, Head of Acquisition, NETATMO<\/strong><\/span><\/p>\n

<\/strong><\/span><\/p>\n<\/blockquote>\n

Scrolle runter f\u00fcr die Ergebnisse der Kampagne.<\/p>\n

<\/span><\/p>\n<\/div>\n<\/div>\n

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TEILE AUF<\/h1>\n

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