{"id":22507,"date":"2023-05-08T11:19:28","date_gmt":"2023-05-08T11:19:28","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/nano-influencerinnen-fuer-corny-riegel\/"},"modified":"2023-05-08T11:51:06","modified_gmt":"2023-05-08T11:51:06","slug":"nano-influencerinnen-fuer-corny-riegel","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/de\/project\/nano-influencerinnen-fuer-corny-riegel\/","title":{"rendered":"Nano Influencer:innen f\u00fcr Corny Riegel"},"content":{"rendered":"

[et_pb_section fb_built=“1″ admin_label=“Hero“ _builder_version=“4.16″ background_color=“#FF4E00″ background_image=“https:\/\/www.territory-influence.com\/wp-content\/uploads\/2020\/12\/circle-background-pattern.png“ custom_padding=“67px|0px|67.1875px|0px|false|false“ animation_style=“zoom“ animation_intensity_zoom=“4%“ global_colors_info=“{}“][et_pb_row _builder_version=“4.16″ custom_padding=“|||“ animation_style=“slide“ animation_direction=“top“ animation_intensity_slide=“3%“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.16″ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“][et_pb_text _builder_version=“4.16.0″ text_font=“Roboto|500||on|||||“ text_text_color=“#353740″ text_font_size=“16px“ custom_margin=“||19px|||“ animation_style=“slide“ animation_direction=“bottom“ locked=“off“ global_colors_info=“{}“]<\/p>\n

NANO INFLUENCER:INNEN<\/p>\n

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Case Study
\n<\/tt-underline>CORNY RIEGEL<\/h1>\n

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Im Fr\u00fchjahr 2021 haben wir Hero dabei geholfen, Corny-Riegel in Spanien zu bewerben. Um potenzielle Kund:innen innerhalb der Zielgruppe zu erreichen, wollte die Marke die Bekanntheit steigern<\/strong> und zum Ausprobieren der Produkte<\/strong> animieren. Abgesehen davon, sollten Produktbewertungen<\/strong> online und offline entstehen.<\/p>\n

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3.000 Konsument:innen f\u00fcr die Zielerreichung<\/strong><\/h2>\n<\/div>\n<\/div>\n
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Um die Ziele zu erreichen, haben wir 3.000 Nano Influencer:innen innerhalb der Zielgruppe von Corny auf der TRND.de ausgesucht.<\/span><\/strong> Es handelt sich dabei um M\u00e4nner und Frauen, die gerne Snacks essen und die dazu neigen, sp\u00e4ter zu fr\u00fchst\u00fccken. Die Teilnehmer:innen hatten au\u00dferdem einen sehr aktiven Lebensstil und legten viel Wert auf ihre Gesundheit.<\/p>\n

Die Nanos wurden mit einem Begleitschreiben \u00fcber das das Produkt informiert und konnten dann die Corny-Riegel ausprobieren und ihre Erfahrungen online teilen. Sie haben +5K Beitr\u00e4ge<\/strong> auf Social Media mit dem Hashtag #CornyMiSnackFavorito gepostet und dadurch +3.4 Mio Impressionen organisch erzielt.<\/span><\/p>\n

Die drei besten und kreativesten Beitr\u00e4ge haben wir mit bezahlten Ads weiter geboosted.<\/strong><\/span> Das hat uns eine zus\u00e4tzliche Reichweite von +1 Mio Impressionen verschafft. Somit hat die Kampagne insgesamt +4,5 Mio Online Impressions<\/strong><\/span> erzielt.<\/span><\/p>\n

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XXX<\/strong><\/h2>\n<\/div>\n<\/div>\n
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Wir haben die Nano Influencer:innen au\u00dferdem dazu motiviert, unter Freund:innen und Bekannten Weiterempfehlungen auszusprechen. Zum Schluss der Kampagne, wurden 839K Weiterempfehlungen an den Bekanntenkreis weitergegeben. +4.7K Menschen durften die Riegel ausprobieren.<\/p>\n

W\u00e4hrend der Kampagne haben wir noch interessante Insights sammeln k\u00f6nnen: 97% der Nanos w\u00fcrden Corny an Freund:innen und Familie weiterempfehlen <\/strong>und 91% w\u00fcrden das Produkt auch nach der Kampagne kaufen.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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TEILE AUF<\/h1>\n

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NANO INFLUENCER:INNENCase Study CORNY RIEGEL Im Fr\u00fchjahr 2021 haben wir Hero dabei geholfen, Corny-Riegel in Spanien zu bewerben. Um potenzielle Kund:innen innerhalb der Zielgruppe zu erreichen, wollte die Marke die Bekanntheit steigern und zum Ausprobieren der Produkte animieren. Abgesehen davon, sollten Produktbewertungen online und offline entstehen.   3.000 Konsument:innen f\u00fcr die Zielerreichung Um die Ziele […]<\/p>\n","protected":false},"author":19,"featured_media":15789,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[178],"project_tag":[],"class_list":["post-22507","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-food-beverages-de"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project\/22507","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/comments?post=22507"}],"version-history":[{"count":9,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project\/22507\/revisions"}],"predecessor-version":[{"id":22518,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project\/22507\/revisions\/22518"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/media\/15789"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/media?parent=22507"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project_category?post=22507"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project_tag?post=22507"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}