{"id":22525,"date":"2023-05-10T10:30:39","date_gmt":"2023-05-10T10:30:39","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/micro-influencerinnen-fuer-yoube-cosmetics\/"},"modified":"2023-05-10T10:30:43","modified_gmt":"2023-05-10T10:30:43","slug":"micro-influencerinnen-fuer-yoube-cosmetics","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/de\/project\/micro-influencerinnen-fuer-yoube-cosmetics\/","title":{"rendered":"Micro Influencer:innen f\u00fcr yoUBe Cosmetics"},"content":{"rendered":"

[et_pb_section fb_built=“1″ admin_label=“Hero“ _builder_version=“4.16″ background_color=“#FF4E00″ background_image=“https:\/\/www.territory-influence.com\/wp-content\/uploads\/2020\/12\/circle-background-pattern.png“ custom_padding=“67px|0px|67.1875px|0px|false|false“ animation_style=“zoom“ animation_intensity_zoom=“4%“ global_colors_info=“{}“][et_pb_row _builder_version=“4.16″ custom_padding=“|||“ animation_style=“slide“ animation_direction=“top“ animation_intensity_slide=“3%“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.16″ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“][et_pb_text _builder_version=“4.20.2″ text_font=“Roboto|500||on|||||“ text_text_color=“#353740″ text_font_size=“16px“ custom_margin=“||19px|||“ animation_style=“slide“ animation_direction=“bottom“ locked=“off“ global_colors_info=“{}“]<\/p>\n

MICRO INFLUENCERINNEN<\/p>\n

[\/et_pb_text][et_pb_text module_class=“tt-white“ _builder_version=“4.20.2″ text_font=“||||||||“ header_font=“Roboto|900||on|||||“ header_text_color=“#ffffff“ header_font_size=“50px“ header_line_height=“1.1em“ custom_margin=“|||“ animation_style=“fade“ hover_enabled=“0″ header_font_size_last_edited=“off|desktop“ locked=“off“ global_colors_info=“{}“ sticky_enabled=“0″]<\/p>\n

Case Study
\n<\/tt-underline>YOUBE COSMETICS SKINCARE<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ admin_label=“Case Study Text“ _builder_version=“4.16″ custom_margin=“|||“ custom_padding=“110px||18px|||“ global_colors_info=“{}“][et_pb_row _builder_version=“4.16″ _module_preset=“default“ custom_margin=“-50px||||false|false“ custom_padding=“0px||||false|false“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text quote_border_color=“#FF4E00″ _builder_version=“4.20.2″ _module_preset=“default“ text_font=“Roboto|500|||||||“ text_font_size=“16px“ quote_font=“Roboto|300|on||||||“ header_font=“Roboto|900|||||||“ header_font_size=“45px“ header_2_font=“Roboto|900|||||||“ header_2_font_size=“30px“ custom_padding=“||4px|||“ global_colors_info=“{}“]<\/p>\n

\n
\n

Wir haben uns mit yoUBe<\/a> Cosmetics zusammengetan, um die Bekanntheit ihrer zwei neuen Produktreihen zu steigern und die Marke innerhalb ihrer Zielgruppe in Italien zu verbreiten. yoUBe Cosmetics wurde gegr\u00fcndet, um Skincare zu revolutionieren: einfache, anpassungef\u00e4hige und wirksame Beauty<\/a> Routine.<\/p>\n

<\/span><\/p>\n

2 Teams erreichen unterschiedliche Zielgruppen<\/strong><\/h2>\n

Von 4.485 Bewerbungen aus unserer TRND.it<\/a> Community, haben wir h\u00e4ndisch 180 unbezahlte Micro Influencer:innen ausgesucht.<\/strong> Da wir zwei Produktreihen bewerben wollten, haben wir jeweils eine Gruppe f\u00fcr jede Zielgruppe gebildet.<\/p>\n

F\u00fcr die Reinigungs-Reihe<\/strong>, die die j\u00fcngere Zielgruppe anspricht, haben wir 90 Frauen im Durchschnittsalter von 28 Jahren gew\u00e4hlt. Die Anti-Aging Reihe<\/strong> sprach eher \u00e4ltere Personen an, deswegen wurden hierf\u00fcr 90 Frauen um die 41 Jahren ausgew\u00e4hlt. Alle Ausgesuchten nutzen Gesichtspflegeprodukte mindestens ein Mal am Tag.<\/p>\n

<\/span><\/p>\n

134 echte Meinungen und Insights von Konsment:innen<\/strong><\/h2>\n

Die Creatorinnen haben ihre jeweiligen Produktpakete erhalten. Die Gesichtsreinigungspakete beinhalteten einen Glow Tonic und ein kl\u00e4rendes Gesichtspeeling. Eine Lip Contour Cream und ein Tages- und Nacht-Treatment waren im Anti-Aging-Paket zu finden.<\/p>\n

Nachdem die Frauen alles ausgiebig getestet haben, wurden sie dazu motiviert, ihre Erfahrungen auf Social Media mit qualitativem Content<\/a> zu teilen. Die Teilnehmer:innen haben ihren Follower:innen mit einem Step-by-Step Tutorial beigebracht, wie die yoUBe Produkte anzuwenden und was ihre Vorteile sind. <\/strong>Zum Schluss der Kampagne haben sie ihre Meinungen mit uns geteilt. Die Marke kann diese Testimonials auf ihrer Webseite nutzen. Insgesamt wurden 134 authentische Claims generiert! <\/strong><\/p>\n

\n

\u201cDie Produkte versorgen die Haut gut mit Feuchtigkeit, straffen sie und pflegen sie sehr gut. Die Tages- und Nachtkombination ist fantastisch! Super empfohlen!\u201d<\/em> \u2013
Influencerin aus der Anti-Aging-Gruppe<\/span><\/p>\n<\/blockquote>\n

\n

\u201cIch war von dem Glow Tonic f\u00fcr die sichtbar gesunde Haut begeistert, und ich liebe auch das Peeling, weil es tief reinigt und die Poren schlie\u00dft. Diese 2 Produkte sind gro\u00dfartig!\u201d<\/em> \u2013 Influencerin aus der Reinigungsgruppe<\/span><\/p>\n<\/blockquote>\n

 <\/p>\n

Scrolle runter f\u00fcr weitere KPI\u00b4s.<\/p>\n

<\/span><\/p>\n<\/div>\n<\/div>\n

[\/et_pb_text][et_pb_video src=“https:\/\/www.youtube.com\/watch?v=xJ89oSrKUyA“ src_webm=“https:\/\/youtu.be\/P4AwtDbrqas“ _builder_version=“4.20.2″ _module_preset=“default“ max_width=“90%“ module_alignment=“center“ global_colors_info=“{}“][\/et_pb_video][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ admin_label=“Fun Fact Section“ _builder_version=“4.16″ background_color=“#252422″ custom_margin=“-126px|||||“ custom_padding=“110px||50px|||“ global_colors_info=“{}“][et_pb_row column_structure=“1_5,1_5,1_5,1_5,1_5″ admin_label=“Fun Fact“ _builder_version=“4.16″ custom_margin=“|||“ custom_padding=“60px||40px|||“ animation_style=“zoom“ animation_direction=“top“ animation_intensity_zoom=“10%“ global_colors_info=“{}“][et_pb_column type=“1_5″ _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“][et_pb_number_counter title=“Online Impressions“ number=“+3.3M“ percent_sign=“off“ _builder_version=“4.20.2″ title_font=“Roboto|700|||||||“ title_text_color=“#ffffff“ title_font_size=“18px“ number_font=“Roboto|700|||||||“ number_text_color=“#ffffff“ number_font_size=“50px“ number_line_height=“90px“ animation_style=“zoom“ global_colors_info=“{}“][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=“1_5″ _builder_version=“4.16″ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“][et_pb_number_counter title=“Content pieces“ number=“405″ percent_sign=“off“ _builder_version=“4.20.2″ title_font=“Roboto|700|||||||“ title_text_color=“#ffffff“ title_font_size=“18px“ number_font=“Roboto|700|||||||“ number_text_color=“#ffffff“ number_font_size=“50px“ number_line_height=“90px“ animation_style=“zoom“ global_colors_info=“{}“][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=“1_5″ _builder_version=“4.16″ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“][et_pb_number_counter title=“Authentische Zitate“ number=“134″ percent_sign=“off“ _builder_version=“4.20.2″ title_font=“Roboto|700|||||||“ title_text_color=“#ffffff“ title_font_size=“18px“ number_font=“Roboto|700|||||||“ number_text_color=“#ffffff“ number_font_size=“50px“ number_line_height=“90px“ animation_style=“zoom“ global_colors_info=“{}“][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=“1_5″ _builder_version=“4.16″ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“][et_pb_number_counter title=“Weiterempfehlungsrate“ number=“98″ _builder_version=“4.16.0″ title_font=“Roboto|700|||||||“ title_text_color=“#ffffff“ title_font_size=“18px“ number_font=“Roboto|700|||||||“ number_text_color=“#ffffff“ number_font_size=“50px“ number_line_height=“90px“ animation_style=“zoom“ global_colors_info=“{}“][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=“1_5″ _builder_version=“4.16″ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“][et_pb_number_counter title=“Brand Impressions“ number=“9.2\/10″ percent_sign=“off“ _builder_version=“4.20.2″ title_font=“Roboto|700|||||||“ title_text_color=“#ffffff“ title_font_size=“18px“ number_font=“Roboto|700|||||||“ number_text_color=“#ffffff“ number_font_size=“50px“ number_line_height=“90px“ animation_style=“zoom“ global_colors_info=“{}“][\/et_pb_number_counter][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“][et_pb_row _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text module_class=“tt-black“ _builder_version=“4.16″ _module_preset=“default“ header_font=“Roboto|900|||||||“ header_text_align=“center“ header_font_size=“35px“ global_colors_info=“{}“]<\/p>\n

TEILE AUF<\/h1>\n

[\/et_pb_text][et_pb_button button_url=“https:\/\/www.linkedin.com\/“ url_new_window=“on“ button_text=“LinkedIn“ button_alignment=“center“ _builder_version=“4.16″ _module_preset=“default“ custom_button=“on“ button_text_color=“#FFFFFF“ button_bg_color=“#FF4E00″ button_border_width=“8px“ button_border_color=“#FF4E00″ button_border_radius=“0px“ button_font=“Roboto|700|||||||“ button_icon=“$||divi||400″ button_icon_color=“#ffffff“ button_on_hover=“off“ custom_margin=“-21px|||||“ global_colors_info=“{}“][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Wir haben uns mit yoUBe Cosmetics zusammengetan, um die Bekanntheit ihrer zwei neuen Produktreihen zu steigern und die Marke innerhalb ihrer Zielgruppe zu verbreiten. <\/p>\n","protected":false},"author":19,"featured_media":20815,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[180],"project_tag":[614,445,444,435,613,508,615,616],"class_list":["post-22525","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-beauty-de","project_tag-beste-micro-influencer-kampagne","project_tag-case-study-de","project_tag-influencer-kampagne","project_tag-influencer-marketing-2","project_tag-kosmetik","project_tag-micro-influencer-de","project_tag-skincare-de","project_tag-skincare-products-de"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project\/22525","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/comments?post=22525"}],"version-history":[{"count":5,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project\/22525\/revisions"}],"predecessor-version":[{"id":22530,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project\/22525\/revisions\/22530"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/media\/20815"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/media?parent=22525"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project_category?post=22525"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project_tag?post=22525"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}