{"id":23804,"date":"2023-06-12T12:38:27","date_gmt":"2023-06-12T12:38:27","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/micro-macro-influencers-for-filorga-live-shopping\/"},"modified":"2023-07-11T13:58:47","modified_gmt":"2023-07-11T13:58:47","slug":"micro-macro-influencers-for-filorga-live-shopping","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/de\/project\/micro-macro-influencers-for-filorga-live-shopping\/","title":{"rendered":"Micro & Macro Influencerinnen f\u00fcr Filorga [Live Shopping]"},"content":{"rendered":"

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MICRO INFLUENCERINNEN AKTIVIERUNG<\/p>\n

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Case Study
<\/tt-underline>Filorga<\/h1>\n

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In Deutschland haben wir Filorga dabei geholfen die Aufmerksamkeit f\u00fcr ihre neuen Produkte mithilfe von 5 Micro und Macro Influencerinnen zu steigern.<\/p>\n

Wer ist Filorga?<\/a> Es ist das erste franz\u00f6sische Labor f\u00fcr \u00e4sthetische Medizin. Filorga ist auf innovative kosmetische Pflege mit sichtbarer Anti-Ageing-Wirkung ab 7 Tagen spezialisiert und integriert im Herzen seiner Formeln einen einzigartigen patentierten Anti-Ageing-Komplex, der von den zellul\u00e4ren Revitalisierungsinjektionen inspiriert ist, die von den besten \u00e4sthetischen \u00c4rzten verwendet werden. Die Stichworte der Marke lauten: permanente Innovation, fesselnde Sensorik und High-End-Erlebnis.<\/p>\n

Was war das Produkt? Eine Reihe von Anti-Ageing-Cremes und Seren von Filorga.<\/p>\n

Die Kampagnenidee<\/strong><\/h2>\n

5 Beauty Influencerinnen haben die Marke und die innovativen Produkte auf ihren Instagram Profilen gezeigt. Die selektierten Influencerinnen haben High-Quality Produkte mindestens 7 Tage lang getestet. In einem Instagram Post zeigten sie die Produkte ihrem ganz eigenen Stil. Sie erkl\u00e4rten die Vorteile und teilten ihre positiven Erfahrungen mit den Skin Care Produkten ganz nach dem Motto“Jede:r der:die Filorga testet, wird es lieben<\/em>„. Mit diesem langanhaltenden Content steigern die Influencer:innen die Aufmerksamkeit f\u00fcr Filorga.<\/p>\n

3 Key Momente w\u00e4hrend der Aktivierung<\/strong><\/h2>\n

Die erste Postingrunde fand im Winter statt (1 Instagram Post pro Influencerin).<\/p>\n

Fr\u00fchling bis Herbst wurde die Kampagne von Jamina1404<\/a> und Hanna.schumi weitergef\u00fchrt. Beide haben einen zus\u00e4tzlichen Post und eine Story gepostet und haben ein Giveaway veranstaltet.<\/p>\n

Mit Hanna.schumi haben wir ein Instagram-Live-Talk<\/strong> durchgef\u00fchrt. In diesem Format hatte die Influencerin die Gelegenheit eine Stunde lang detailiiert mit Michael Fischer, Trainer und „Corporate Influencer“ bei Filorga, \u00fcber den Ursprung der Marke und die besonderen Vorteile der Produkte zu sprechen.<\/p>\n

+400k Impressions auf Instagram f\u00fcr alle Inhalte der Kampagne<\/strong><\/h2>\n

<\/strong><\/h3>\n

Viel Aufmerskamkeit<\/strong><\/h3>\n

Mit \u00fcber +400 Impressions<\/strong> auf Instagram f\u00fcr alle Content Pieces<\/strong>der Kampagne, haben wir eine hohe Sichtbarkeit f\u00fcr Filorga und die Produkte geschaffen. Zus\u00e4tzlich zu der organischen Reichweite, +100K Impressions wurden durch Ad Boosting erreicht.<\/strong> Die durchschnittliche Interaktionsrate war bei \u00fcber 7,5 %.<\/strong> F\u00fcr Instagram ist das eine nennenswerte Zahl und best\u00e4tigt, dass die Kampagne bei den Follower:innen sehr gut angekommen ist. Die Gesamtanzahl der Linkklicks bel\u00e4uft sich auf \u00fcber 700 St\u00fcck<\/strong> in den Instagram Stories und best\u00e4tigt ebenfalls das Interesse an den Filorga Produkten. Die Giveaways haben nat\u00fcrlich zu der hohen Interaktionsrate beigetragen. Innenaussen hat eine Verlosung in ihren Post integriert und erreichte eine au\u00dfergew\u00f6hnliche Interaktionsrate von fast 19%<\/strong>.<\/p>\n

Traffic Driver<\/strong><\/h3>\n

Die Influencerinnen haben gro\u00dfes Interesse an der Marke und den Produkten geweckt, so dass viele Follower:innen den in der Instagram Story integrierten Swipe-up-Link nutzten.<\/p>\n

Instagram Live<\/strong><\/h3>\n

Insgesamt verzeichnete das Instagram LIve \/ Instagram TV VIdeo von Hanna Schumi<\/a> und Filorga Experte Michael Fischer +3.000 Views in der einen Stunde<\/strong>. Die Posts bleibt sichtbar auf den Instagram Profilen und ist deswegen langfristiger und qualitativer Content f\u00fcr die Beauty Marke.<\/p>\n

Scrolle runter f\u00fcr weitere KPI\u00b4s.<\/p>\n<\/div>\n<\/div>\n

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TEILE AUF<\/h1>\n

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MICRO INFLUENCERINNEN AKTIVIERUNGCase StudyFilorga In Deutschland haben wir Filorga dabei geholfen die Aufmerksamkeit f\u00fcr ihre neuen Produkte mithilfe von 5 Micro und Macro Influencerinnen zu steigern. Wer ist Filorga? Es ist das erste franz\u00f6sische Labor f\u00fcr \u00e4sthetische Medizin. Filorga ist auf innovative kosmetische Pflege mit sichtbarer Anti-Ageing-Wirkung ab 7 Tagen spezialisiert und integriert im Herzen […]<\/p>\n","protected":false},"author":28,"featured_media":21979,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[180],"project_tag":[729,730,445,671,444,443,673,510,728],"class_list":["post-23804","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-beauty-de","project_tag-beautyindustry-de","project_tag-beautyinfluencer-de","project_tag-case-study-de","project_tag-erfolgreichste-influencer-kampagnen","project_tag-influencer-kampagne","project_tag-influencer-marketing-de","project_tag-influencer-marketing-case-study-de","project_tag-macro-influencer","project_tag-micro-influencers-de"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project\/23804","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/comments?post=23804"}],"version-history":[{"count":9,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project\/23804\/revisions"}],"predecessor-version":[{"id":26040,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project\/23804\/revisions\/26040"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/media\/21979"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/media?parent=23804"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project_category?post=23804"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project_tag?post=23804"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}