{"id":28212,"date":"2023-08-24T12:16:59","date_gmt":"2023-08-24T12:16:59","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/micro-influencerinnen-fuer-garnier\/"},"modified":"2023-08-24T12:17:04","modified_gmt":"2023-08-24T12:17:04","slug":"micro-influencerinnen-fuer-garnier","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/de\/project\/micro-influencerinnen-fuer-garnier\/","title":{"rendered":"Micro Influencer:innen f\u00fcr Garnier"},"content":{"rendered":"

[et_pb_section fb_built=“1″ admin_label=“Hero“ _builder_version=“4.16″ background_color=“#FF4E00″ background_image=“https:\/\/www.territory-influence.com\/wp-content\/uploads\/2020\/12\/circle-background-pattern.png“ custom_padding=“67px|0px|67.1875px|0px|false|false“ animation_style=“zoom“ animation_intensity_zoom=“4%“ global_colors_info=“{}“][et_pb_row _builder_version=“4.16″ custom_padding=“|||“ animation_style=“slide“ animation_direction=“top“ animation_intensity_slide=“3%“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.16″ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“][et_pb_text _builder_version=“4.21.0″ text_font=“Roboto|500||on|||||“ text_text_color=“#353740″ text_font_size=“16px“ custom_margin=“||19px|||“ animation_style=“slide“ animation_direction=“bottom“ locked=“off“ global_colors_info=“{}“]<\/p>\n

MICRO INFLUENCER:INNEN<\/p>\n

[\/et_pb_text][et_pb_text module_class=“tt-white“ _builder_version=“4.16″ text_font=“||||||||“ header_font=“Roboto|900||on|||||“ header_text_color=“#ffffff“ header_font_size=“50px“ header_line_height=“1.1em“ custom_margin=“|||“ animation_style=“fade“ header_font_size_last_edited=“off|desktop“ locked=“off“ global_colors_info=“{}“]<\/p>\n

Case Study
<\/tt-underline> Garnier Mizellen Reinigungswasser<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ admin_label=“Case Study Text“ _builder_version=“4.16″ custom_margin=“|||“ custom_padding=“110px||18px|||“ global_colors_info=“{}“][et_pb_row _builder_version=“4.16″ _module_preset=“default“ custom_padding=“0px|||||“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.21.0″ _module_preset=“default“ text_font=“Roboto|500|||||||“ text_font_size=“16px“ header_font=“Roboto|900|||||||“ header_font_size=“45px“ header_2_font=“Roboto|900|||||||“ header_2_font_size=“30px“ custom_padding=“||0px|||“ global_colors_info=“{}“]<\/p>\n

\n
\n

F\u00fcr den diesj\u00e4hrigen Pride Month hat Garnier ihr bekanntes Mizellen Reinigungswasser in einem neuen Design herausgebracht \u2013 in Regenbogenfarben. Sie wollten ihre Unterst\u00fczung intensivieren und haben eine starke Botschaft auf eines ihrer meistverkauftesten Produkte gepackt.<\/p>\n

Um die Bekanntheit f\u00fcr das CSD-Themenprodukt zu steigern, sollte ein Werbespot gedreht werden. Unsere Mission war es, Influencer:innen zu finden, die das Thema #Pride am bestm\u00f6glichsten repr\u00e4sentieren. Daf\u00fcr mussten wir den perfekten Match zu ihrer Botschaft finden, diese lautet: „to celebrate ALL skin types, inclusive of ALL GENDERS, ALL RACES, ALL AGES & ALL SEXUAL ORIENTATIONS.“ <\/p>\n

 <\/p>\n<\/div>\n

\n

Der perfekte Influencer:innen Match<\/h2>\n<\/div>\n
Wir haben uns f\u00fcr Paula, Antony und Nardos entschieden. Sie sind entweder Teil der LGBTQI+ Community oder stolze Allies. Bereits vor der Kampagne haben sie Erfahrungen vor der professionellen Kamera gesammelt, was eine perfekte Voraussetzung f\u00fcr den Dreh des Werbespots ist. Antony ist ein professioneller T\u00e4nzer, Paula hat in der TV-Show „Prince Charming“ mitgemacht und Nardos arbeitet als Model. <\/div>\n
<\/div>\n
Das Motto der Kampagne war „REMOVE YOUR MAKEUP NOT YOUR PRIDE“ und das Video wurde anschlie\u00dfend auf TikTok, Pinterest und allen Social Media Plattformen von Meta ver\u00f6ffentlicht.<\/div>\n
<\/div>\n
\n

Hier hast du einen kleinen Einblick in den Werbespot:<\/p>\n

<\/span><\/p>\n<\/div>\n<\/div>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=“4.21.0″ _module_preset=“default“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.21.0″ _module_preset=“default“ global_colors_info=“{}“][et_pb_video src=“https:\/\/www.territory-influence.com\/wp-content\/uploads\/2023\/08\/B2B-EN-Case-Study-Garnier-Pride-DACH-2023-2.mp4″ image_src=“https:\/\/www.territory-influence.com\/wp-content\/uploads\/2023\/08\/Garnier-x-TERRITORY.png“ _builder_version=“4.21.0″ _module_preset=“default“ global_colors_info=“{}“][\/et_pb_video][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ _builder_version=“4.16″ _module_preset=“default“ custom_padding=“0px|||||“ global_colors_info=“{}“][et_pb_row _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.16″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text module_class=“tt-black“ _builder_version=“4.16″ _module_preset=“default“ header_font=“Roboto|900|||||||“ header_text_align=“center“ header_font_size=“35px“ global_colors_info=“{}“]<\/p>\n

<\/tt-underline> TEILE AUF<\/h1>\n

[\/et_pb_text][et_pb_button button_url=“https:\/\/www.linkedin.com\/“ url_new_window=“on“ button_text=“LinkedIn“ button_alignment=“center“ _builder_version=“4.21.0″ _module_preset=“default“ custom_button=“on“ button_bg_color=“#FF4E00″ button_border_width=“8px“ button_border_color=“#FF4E00″ button_border_radius=“0px“ button_font=“Roboto|700|||||||“ button_icon=“$||divi||400″ button_icon_color=“#ffffff“ button_on_hover=“off“ custom_margin=“-21px|||||“ hover_enabled=“0″ global_colors_info=“{}“ background_layout=“dark“ sticky_enabled=“0″][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

F\u00fcr den diesj\u00e4hrigen Pride Month hat Garnier ihr bekanntes Mizellen Reinigungswasser in einem neuen Design herausgebracht. Um daf\u00fcr nun die Aufmerksamkeit zu steigern, haben wir Influencer:innen ausgesucht, die in einem Commercial Spot mitgemacht haben, der auf Social Media ver\u00f6ffentlicht wurde.<\/p>\n","protected":false},"author":46,"featured_media":27401,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[180],"project_tag":[1200,444,443,673,728,1202,1201],"class_list":["post-28212","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-beauty-de","project_tag-garnier-de","project_tag-influencer-kampagne","project_tag-influencer-marketing-de","project_tag-influencer-marketing-case-study-de","project_tag-micro-influencers-de","project_tag-mizellen-reinigungswasser","project_tag-pride-month-de"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project\/28212","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/users\/46"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/comments?post=28212"}],"version-history":[{"count":6,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project\/28212\/revisions"}],"predecessor-version":[{"id":28218,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project\/28212\/revisions\/28218"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/media\/27401"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/media?parent=28212"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project_category?post=28212"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project_tag?post=28212"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}