{"id":32040,"date":"2023-12-13T10:02:00","date_gmt":"2023-12-13T10:02:00","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/nano-influencerinnen-supporten-relaunch-von-idee-kaffee\/"},"modified":"2023-12-13T10:02:02","modified_gmt":"2023-12-13T10:02:02","slug":"nano-influencerinnen-supporten-relaunch-von-idee-kaffee","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/de\/project\/nano-influencerinnen-supporten-relaunch-von-idee-kaffee\/","title":{"rendered":"Nano-Influencer:innen supporten Relaunch von Idee Kaffee"},"content":{"rendered":"

[et_pb_section fb_built=“1″ admin_label=“Hero“ _builder_version=“4.16″ background_color=“#FF4E00″ background_image=“https:\/\/www.territory-influence.com\/wp-content\/uploads\/2020\/12\/circle-background-pattern.png“ custom_padding=“67px|0px|67.1875px|0px|false|false“ animation_style=“zoom“ animation_intensity_zoom=“4%“ global_colors_info=“{}“ theme_builder_area=“post_content“][et_pb_row _builder_version=“4.16″ custom_padding=“|||“ animation_style=“slide“ animation_direction=“top“ animation_intensity_slide=“3%“ global_colors_info=“{}“ theme_builder_area=“post_content“][et_pb_column type=“4_4″ _builder_version=“4.16″ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“ theme_builder_area=“post_content“][et_pb_text _builder_version=“4.21.0″ text_font=“Roboto|500||on|||||“ text_text_color=“#353740″ text_font_size=“16px“ custom_margin=“||19px|||“ animation_style=“slide“ animation_direction=“bottom“ hover_enabled=“0″ locked=“off“ global_colors_info=“{}“ theme_builder_area=“post_content“ sticky_enabled=“0″]<\/p>\n

NANO-INFLUENCER:INNEN AKTIVIERUNG<\/p>\n

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Case Study
<\/tt-underline>IDEE KAFFEE<\/h1>\n

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Vor \u00fcber 100 Jahren schon, entstand die Marke IDEE KAFFEE<\/a> aus einem pfiffigen Einfall heraus \u2013 n\u00e4mlich der Darboven Dampfveredelung, bei der der Rohkaffee vor der R\u00f6stung mit Wasserdampf umh\u00fcllt wird. Mit dem Relaunch ihres Brand Designs will die traditionelle Marke wiedermal ihre neuen, kreativen und innovativen Ideen unter Beweis stellen und mehr Awareness f\u00fcr IDEE KAFFEE schaffen. <\/p>\n

Im Fr\u00fchjahr 2023 hat TERRITORY zu diesem Anlass eine Nano-Influencer-Kampagne auf der trnd.de<\/a> Plattform gestartet, um auf das neue Verpackungsdesign sowie auf die gesamte Brand IDEE KAFFEE aufmerksam zu machen. Das Kampagnenziel sollte mit authentischem UGC auf Social Media und ehrlichen Ratings und Reviews zu den Produkten erreicht werden.<\/p>\n

500 ideenreiche Nanos f\u00fcr Idee Kaffee<\/h2>\n

Daf\u00fcr wurden 500 Nano-Influencer:innen von unserer trnd Plattform ausgew\u00e4hlt, unter ihnen zahlreiche leidenschaftliche Kaffeetrinker, -genie\u00dfer und -liebhaber, die mit der Marke noch nicht vertraut waren. Zu probieren gab es in dem Starter-Kit drei verschiedene Sorten, die jeweils als Bohnen oder in der gemahlenen Version getestet werden konnten. Je nach Pr\u00e4ferenz wurden die Teilnehmer:innen in zwei Teams eingeteilt: \u201eTeam Ganze Bohne\u201c und \u201eTeam Filterkaffee\u201c. Zu dem Kaffee erhielten die Nanos 10 Coupons zum weiterverschenken an Verwandte und Bekannte, wodurch zus\u00e4tzlich Word-of-Mouth generiert wurde.<\/p>\n

+667K Online Impressions<\/h2>\n

Mit regelm\u00e4\u00dfigen Umfragen \u00fcber den gesamten Kampagnen Zeitraum konnten sehr positive Ergebnisse, sowie zahlreiche Rezensionen und Bewertungen erschlossen werden. Dabei punkteten vor allem der ausgezeichnete Geschmack, das Aroma und das interessante Produktdesign bei den Tester:innen. Obwohl die Mehrheit der Nano-Influencer:innen (71 %) die Marke zuvor nicht kannten, w\u00fcrden 74 % IDEE KAFFEE gegen\u00fcber anderen Kaffee Marken bevorzugen. Diese Erkenntnisse spiegelten sich auch in der hohen Weiterempfehlungsrate von 96 % und in der Kaufabsicht der Tester:innen nach der Kampagne (81 %) wider.<\/p>\n

Scrolle runter f\u00fcr mehr KPIs.<\/p>\n

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TEILEN<\/strong><\/h2>\n

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Mit Nano-Influencer:innen haben wir auf den Relaunch der Brand Idee Kaffe und ihres neuen Verpackungsdesigns aufmerksam gemacht. 500 Nanos haben daf\u00fcr authentischen UGC und ehrliche Ratings & Reviews erstellt.<\/p>\n","protected":false},"author":46,"featured_media":32020,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[178],"project_tag":[444,443,673,1461,446,1462],"class_list":["post-32040","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-food-beverages-de","project_tag-influencer-kampagne","project_tag-influencer-marketing-de","project_tag-influencer-marketing-case-study-de","project_tag-kaffee","project_tag-nano-influencerinnen","project_tag-relaunch-kampagne"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project\/32040","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/users\/46"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/comments?post=32040"}],"version-history":[{"count":5,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project\/32040\/revisions"}],"predecessor-version":[{"id":32045,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project\/32040\/revisions\/32045"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/media\/32020"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/media?parent=32040"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project_category?post=32040"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project_tag?post=32040"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}