{"id":32197,"date":"2023-12-19T09:05:44","date_gmt":"2023-12-19T09:05:44","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/nano-dogfluencerinnen-fuer-carnilove\/"},"modified":"2023-12-19T10:14:29","modified_gmt":"2023-12-19T10:14:29","slug":"nano-dogfluencerinnen-fuer-carnilove","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/de\/project\/nano-dogfluencerinnen-fuer-carnilove\/","title":{"rendered":"Nano-Dogfluencer:innen f\u00fcr Carnilove"},"content":{"rendered":"

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NANO-INFLUENCER:INNEN AKTIVIERUNG<\/p>\n

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Case Study
<\/tt-underline>Carnilove<\/h1>\n

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Allco<\/a> ist einer der f\u00fchrenden Hersteller f\u00fcr Heimtierfutter in Europa. Mit der Marke Carnilove<\/a> bieten sie Trockenfutter f\u00fcr Hunde und Katzen an und sind darauf bedacht frische Produkte im Futter zu verarbeiten und auf Getreide, Kartoffeln und genetisch ver\u00e4nderte Zusatzstoffe zu verzichten.<\/p>\n

Wir bei TERRITORY haben dieses Jahr gemeinsam mit Carnilove eine Kampagne gestartet mit dem Ziel mehr Hundebesitzer:innen auf die Produkte von Carnilove aufmerksam zu machen. Mit der Aktivierung von Nano-Influencer:innen wollten wir wertvolle pers\u00f6nliche Empfehlungen und Bewertungen erzielen und Awareness auf Social Media durch UGC generieren.<\/p>\n

1.000 Nano-Hundelover:innen<\/strong><\/h2>\n

<\/strong><\/p>\n

F\u00fcr diese Kampagne w\u00e4hlten wir gezielt Hundebesitzer:innen aus unserem Nano-Influencer:innen Pool aus und achteten bei der Selektion darauf, dass die Hunde \u00fcber ein Jahr alt waren. Alle Nanos erhielten eine gro\u00dfe 1,4 Packung Carnilove True Fresh Futter, sowie zus\u00e4tzlich 20 kleine Probierp\u00e4ckchen in vier unterschiedlichen Sorten zum Naschen und Teilen mit weiteren Hundefreund:innen. \u00dcber regelm\u00e4\u00dfige Umfragen auf der trnd<\/a> Kampagnen Website, ermutigten wir unsere Tester:innen dazu Bewertungen f\u00fcr die Carnilove Produkte abzugeben. Dabei fragten wir vor allem nach ihren Meinungen zum Verpackungsdesign, dem Preis-Leistungs-Verh\u00e4ltnis und den Auswirkungen des Futters auf ihre Hunde.<\/p>\n

Hohe Weiterempfehlungsrate!<\/strong><\/h2>\n

<\/strong><\/p>\n

Die hohe Anzahl an Bewerbungen (7.000) hat das gro\u00dfe Interesse an der Kampagne und den Carnilove Produkten deutlich gemacht. Neben den zahlreichen Impressionen sowohl online als auch offline kam au\u00dferdem sch\u00f6nes zus\u00e4tzliches Feedback hinzu. Viele der Hundebesitzer:innen lobten die gute Vertr\u00e4glichkeit der Produkte und best\u00e4tigten, dass das Futter das Essverhalten ihrer Hunde positiv beeinflusst hat. Nicht nur vor der Kampagne, sondern auch danach bleibt das Interesse bestehen. \u00dcber 70 % der Teilnehmer:innen w\u00fcrden die Produkte nach der Kampagne weiterhin kaufen.<\/p>\n

Scrolle runter f\u00fcr mehr KPIs.<\/p>\n

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TEILEN<\/strong><\/h2>\n

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Mithilfe einer Nano-Influencer-Kampagne haben wir gemeinsam mit 1.000 Hundelover:innen Awareness, Bewertungen und Rezensionen f\u00fcr Carnilove True Fresh generiert.<\/p>\n","protected":false},"author":19,"featured_media":32147,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[16,1831],"project_tag":[672,445,671,1476,1475,1478,444,443,673,669,670,1479,1477],"class_list":["post-32197","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-food-beverages","project_category-pet-care-2","project_tag-beispiel-influencer-marketing-kampagne","project_tag-case-study-de","project_tag-erfolgreichste-influencer-kampagnen","project_tag-haustiere","project_tag-hunde","project_tag-hundefutter","project_tag-influencer-kampagne","project_tag-influencer-marketing-de","project_tag-influencer-marketing-case-study-de","project_tag-influencers-de","project_tag-nano-influencer-de","project_tag-tiere","project_tag-tierfutter"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project\/32197","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/comments?post=32197"}],"version-history":[{"count":15,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project\/32197\/revisions"}],"predecessor-version":[{"id":32216,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project\/32197\/revisions\/32216"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/media\/32147"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/media?parent=32197"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project_category?post=32197"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project_tag?post=32197"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}