{"id":35644,"date":"2024-04-10T10:23:35","date_gmt":"2024-04-10T10:23:35","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/nano-influencer-kampagne-fuer-tetesept\/"},"modified":"2024-06-11T14:58:06","modified_gmt":"2024-06-11T14:58:06","slug":"nano-influencer-kampagne-fuer-tetesept","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/de\/project\/nano-influencer-kampagne-fuer-tetesept\/","title":{"rendered":"Nano-Influencer-Kampagne f\u00fcr Tetesept"},"content":{"rendered":"

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NANO-INFLUENCER:INNEN<\/p>\n

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Case Study
<\/tt-underline>Tetesept Laktase<\/h1>\n

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Die Brand Tetesept<\/a> wollte in Deutschland mehr Aufmerksamkeit f\u00fcr ihr Produkt „Laktase 2.500 Flex“ schaffen, das bei der Bew\u00e4ltigung von Laktoseintoleranz hilft. Tetesept ist Teil von Merz Lifecare<\/a>, einem Anbieter hochwertiger und innovativer Produkte f\u00fcr verschiedene Zielgruppen, die ein gesundes Leben unterst\u00fctzen. Tetesept ist ein Pharmaunternehmen, das Gesundheits- und Sch\u00f6nheitsprodukte mit Hilfe von Apotheker:innen entwickelt.<\/p>\n

1.200 laktoseintolerante Menschen sprechen \u00fcber Tetesept<\/span><\/strong><\/h2>\n

Um das Bewusstsein zu sch\u00e4rfen, haben eine Kampagne erstellt, in der wertvolle Empfehlungen von Verbraucher:innen geteilt werden. Der beste Weg um diese in einem gro\u00dfem und effektivem Umfang zu generieren, ist eine Nano-Influencer-Kampagne. Unser Ziel war es 1.200 Nanos aus unserer trnd-Community<\/a> zu finden, die laktoseintoleranz sind. Abgesehen davon, sollten die Teilnehmenden die Brand bzw. die Produkte noch nicht gekannt haben. Jeder der Nanos erhielt ein Paket mit den Laktase 2.500 Flex Tabletten, die in einer perfekten To-Go Gr\u00f6\u00dfe waren mit indiduellen Dosierungsm\u00f6glichkeiten.<\/p>\n

93 % Weiterempfehlungsrate f\u00fcr Laktase 2.500 Flex<\/span><\/strong><\/h2>\n

Die Ergebnisse waren bemerkenswert Mit unseren regelm\u00e4\u00dfigen Umfragen haben wir interessante Consumer Insights generieren k\u00f6nnen. Zum Beispiel waren \u00fcber 90 % von der sofortigen Wirkung \u00fcberzeugt und empfanden sie als sehr hilfreich in ihrem Alltag. Die Tabletten haben eine Bewertung von 6,3\/7 erhalten und der Aspekt „Individuelle Dosierung“ wurde am h\u00e4ufigsten als positiver Aspekt genannt. Das und weitere Insights sind sehr wichtig und hilfreich f\u00fcr das Produktmarketing der Brand. 93 % der Menschen empfehlen das Produkt weiter und haben eine Offline Reichweite von 198.000 erzeilt, was bedeutet, dass abgesehen von den Kampagnen-Teilnehmenden, noch 165-Mal mehr Menschen davon mitbekommen haben.<\/p>\n<\/div>\n

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Scrolle nach unten, um weitere KIPs zu entdecken.<\/p>\n

<\/span><\/p>\n<\/div>\n<\/div>\n

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TEILE AUF<\/h1>\n

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Die Brand Tetesept wollte mehr Sichtbarkeit schaffen, mit Hilfe von pers\u00f6nlichen Weiterempfehlungen. Der beste Weg um dieses Ziel zu erreichen, ist eine Nano-Influencer-Kampagne.<\/p>\n","protected":false},"author":46,"featured_media":33488,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[182],"project_tag":[671,444,443,673,1705,1706,1704,670,1707,1708],"class_list":["post-35644","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-health-care-de","project_tag-erfolgreichste-influencer-kampagnen","project_tag-influencer-kampagne","project_tag-influencer-marketing-de","project_tag-influencer-marketing-case-study-de","project_tag-laktose","project_tag-laktose-tabletten","project_tag-laktosefrei","project_tag-nano-influencer-de","project_tag-tetesept-de","project_tag-tetesept-laktase-de"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project\/35644","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/users\/46"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/comments?post=35644"}],"version-history":[{"count":3,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project\/35644\/revisions"}],"predecessor-version":[{"id":37608,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project\/35644\/revisions\/37608"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/media\/33488"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/media?parent=35644"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project_category?post=35644"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project_tag?post=35644"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}