{"id":37486,"date":"2024-06-05T16:28:53","date_gmt":"2024-06-05T16:28:53","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/nano-macro-influencerinnen-fuer-ravensburger\/"},"modified":"2024-06-05T19:26:37","modified_gmt":"2024-06-05T19:26:37","slug":"nano-macro-influencerinnen-fuer-ravensburger","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/de\/project\/nano-macro-influencerinnen-fuer-ravensburger\/","title":{"rendered":"Nano & Macro-Influencer:innen f\u00fcr Ravensburger"},"content":{"rendered":"

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NANO- & MACRO-INFLUENCER:INNEN<\/p>\n

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Case Study
<\/tt-underline>Ravensburger<\/h1>\n

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<\/h2>\n

Passend zur Gruselzeit …<\/h1>\n

Im<\/span> Herbst<\/span> 2023 starteten wir in Deutschland gemeinsam mit<\/span> Ravensburger <\/span> eine Awareness Kampagne f\u00fcr zwei Puzzles aus ihrer neuen \u201ePuzzle X Crime\u201c-Reihe. <\/span><\/span><\/span>Die Ravensburger AG<\/span> sorgt seit \u00fcber 140 Jahren f\u00fcr Spiel- und Puzzlespa\u00df, und ist mit ihren Gesellschaftsspielen<\/span> und vor allem Puzzles international bekannt.<\/span>\u00a0Mit ihrer neuen \u201ePuzzle X Crime\u201c-Serie haben sie nun eine neue, spannende<\/span><\/span> <\/span><\/span>Puzzle-Reihe<\/span><\/span><\/span> <\/span>auf den Markt gebracht, <\/span><\/span> die Puzzlespa\u00df und Krimi-Feeling geschickt verkn\u00fcpft.<\/span><\/span><\/span><\/span><\/span> <\/span><\/p>\n


Ziele der Kampagne waren es, online und offline auf die neue Puzzle-Reihe aufmerksam zu machen <\/span>und \u00fcber die Besonderheit<\/span> des Puzzles zu informieren.<\/span> <\/span>Denn die Spieler<\/span> m\u00fcssen<\/span> sich zuerst den Tatort erpuzzeln, bevor sie im weiteren Verlauf St\u00fcck f\u00fcr St\u00fcck den Tathergang rekonstruieren k\u00f6nnen. Die Erlebnisse der Kampagne sollten in Form von UGC <\/span>und Bewertungen festgehalten werden.<\/span><\/span>
<\/span>
<\/span><\/p>\n

Puzzle- & Knobelfreudiger Nano-Macro-Mix<\/h2>\n

Um<\/span> direktes Feedback von den Konsument:innen einholen zu k\u00f6nnen und gleichzeitig<\/span> eine hohe<\/span> Sichtbarkeit f\u00fcr die<\/span> Ravensburger <\/span> Puzzles zu generieren, setzten wir auf einen Influencer-Mix aus<\/span> Nanos<\/span> und Macros. <\/span><\/span><\/p>\n

Daf\u00fcr suchten wir 200 <\/span>Nano-Influencer:innen, <\/span><\/span>darunter auch Teilnehmer:innen mit Kindern im Alter von mindestens 9 Jahren. Sie konnten <\/span>zwischen zwei verschiedenen Puzzle-Krimis w\u00e4hlen<\/span> und erhielten<\/span> neben dem Produkt noch ein ausf\u00fchrliches Handbuch. Au\u00dferdem aktivierten wir noch <\/span>Macro<\/span>-Influencer Leon <\/span> Pelz, <\/span> ein Spiel- und Puzzle-Enthusiast.<\/span><\/span>
<\/span><\/p>\n

<\/span><\/span><\/p>\n

Traffic Treiber sorgt f\u00fcr + 300 Link Klicks<\/h2>\n

Die Puzzles erreichten<\/span> eine hohe<\/span> Aufmerksamkeit sowohl online als auch offline. Au\u00dferdem zeichneten sich die Produkte durch eine sensationelle Weiterempfehlungsrate von 100 % aus! <\/span>Auch<\/span> der Instagram Content (Stories + Reel)<\/span> von<\/span> Leon <\/span> Pelz<\/span> kam bei seiner Community sehr gut an. <\/span><\/span><\/p>\n

F\u00fcr <\/span>zus\u00e4tzliche<\/span> Sichtbarkeit, schalteten wir f\u00fcr die <\/span> Nano- <\/span> und Macro-Kampagne jeweils einen Ad Boost auf Instagram. Dadurch generierten wir <\/span>zahlreiche<\/span> <\/span>Interaktionen und knapp 300 Link Klicks<\/span> f\u00fcr Ravensburger<\/span> „Puzzle x Crime“.<\/span><\/span>
<\/span><\/p>\n

Scrolle runter f\u00fcr weitere KPIs.<\/p>\n<\/div>\n

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TEILE AUF<\/h1>\n

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Im Herbst 2023 f\u00fchrten wir ein Awareness Kampagne gemeinsam mit Ravensburger zu ihrer neuen, spannenden Puzzle-Reihe durch. Erfahre mehr \u00fcber diesen Case …<\/p>\n","protected":false},"author":19,"featured_media":37458,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[23,179],"project_tag":[672,445,271,673,510,506,256],"class_list":["post-37486","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-leisure","project_category-leisure-de","project_tag-beispiel-influencer-marketing-kampagne","project_tag-case-study-de","project_tag-case-study","project_tag-influencer-marketing-case-study-de","project_tag-macro-influencer","project_tag-macro-influencers","project_tag-the-best-influencer-campaigns"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t