{"id":38354,"date":"2024-07-12T07:46:41","date_gmt":"2024-07-12T07:46:41","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/nano-influencerinnen-fuer-bifis-out-of-home-kampagne\/"},"modified":"2024-07-12T07:46:46","modified_gmt":"2024-07-12T07:46:46","slug":"nano-influencerinnen-fuer-bifis-out-of-home-kampagne","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/de\/project\/nano-influencerinnen-fuer-bifis-out-of-home-kampagne\/","title":{"rendered":"Nano-Influencer:innen f\u00fcr BiFi’s Out-of-Home Kampagne"},"content":{"rendered":"

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NANO-INFLUENCER:INNEN<\/p>\n

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Case Study
<\/tt-underline>BiFi<\/h1>\n

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Im Rahmen der Out-of-Home-Kampagne von BiFi<\/a> wurden wir beauftragt, mit Nano-Influencer:innen die Aufmerksamkeit zu erh\u00f6hen und die Nachfrage in den Gesch\u00e4ften zu steigern. Dar\u00fcber hinaus sollten wir Claims generieren, die der Kunde f\u00fcr weitere Kommunikationsaktivit\u00e4ten nutzen kann.<\/p>\n

BiFi geh\u00f6rt zum Unternehmen Jack Links, das Fleischsnacks vertreibt. . In der Vergangenheit wurde BiFi bereits von bekannten deutschen Fu\u00dfball-Legenden wie Thomas M\u00fcller und Bastian Schweinsteiger beworben. Heute wird der leckere Snack weiterhin von Influencer:innen empfohlen.<\/p>\n

2.000 Nano-Bifluencer:innen <\/strong><\/h2>\n

Aus \u00fcber 9.000 Bewerbungen haben wir sorgf\u00e4ltig 2.000 Nano-Influencer:innen im Alter zwischen 25 und 40 Jahren f\u00fcr die Kampagne ausgew\u00e4hlt. Unser Ziel war es, sowohl bestehende als auch neue BiFi-Konsument:innen anzusprechen. Bei der Auswahl wurde darauf geachtet, einen Mix aus allen Haushaltstypen in Deutschland zu aktivieren, um die unterschiedlichen W\u00fcnsche und Bed\u00fcrfnisse des breiten Konsumentenspektrums zu analysieren. Da ein gro\u00dfer Teil der Zielgruppe von BiFi Familien sind, waren 70 % unserer Teilnehmenden Personen mit Kindern. Die ausgew\u00e4hlten Nano-Influencer:innen konnten zwei verschiedene Geschmacksrichtungen der BiFi Rustic Sticks, Salami und Chorizo, ausprobieren. Von jeder Geschmacksrichtung erhielten sie 5 Packungen zum Testen und Weitergeben an Freund:innen und Familie.<\/p>\n

\u00dcber 26.000 Produkttests<\/strong><\/h2>\n

Durch die Auswahl unterschiedlicher Haushaltstypen konnten wir eine Vielzahl von Insights sammeln und tiefe Einblicke in das Verbraucherverhalten gewinnen. Dar\u00fcber hinaus baten wir die Nanos um detailliertes Feedback zu Verbesserungsaspekten und um ihre pers\u00f6nliche Meinung zu Produktideen f\u00fcr BiFi. Die Weiterempfehlungsrate lag am Ende der Kampagne bei 83 %. Dieser Wert kann als Siegel genutzt werden und von BiFi als Glaubw\u00fcrdigkeitsverst\u00e4rker in andere Marketingaktivit\u00e4ten, wie z. B. Social Advertising, integriert werden. Wir konnten auch den ROI messen, der auf Markenebene bei 9,10 \u20ac lag.<\/p>\n<\/div>\n<\/div>\n

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<\/tt-underline> TEILE AUF<\/h1>\n

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Im Rahmen der Out-of-Home-Kampagne von BiFi wurden wir beauftragt, mit Nano-Influencer:innen die Aufmerksamkeit zu erh\u00f6hen und die Nachfrage in den Gesch\u00e4ften zu steigern. <\/p>\n","protected":false},"author":46,"featured_media":38318,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[178],"project_tag":[],"class_list":["post-38354","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-food-beverages-de"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project\/38354","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/users\/46"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/comments?post=38354"}],"version-history":[{"count":5,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project\/38354\/revisions"}],"predecessor-version":[{"id":38360,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project\/38354\/revisions\/38360"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/media\/38318"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/media?parent=38354"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project_category?post=38354"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project_tag?post=38354"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}