{"id":41641,"date":"2025-06-17T16:23:50","date_gmt":"2025-06-17T16:23:50","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/nano-und-micro-influencerinnen-fuer-nescafe-farmers-origins\/"},"modified":"2025-06-17T16:26:18","modified_gmt":"2025-06-17T16:26:18","slug":"nano-und-micro-influencerinnen-fuer-nescafe-farmers-origins","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/de\/project\/nano-und-micro-influencerinnen-fuer-nescafe-farmers-origins\/","title":{"rendered":"Nano- und Micro-Influencer:innen f\u00fcr NESCAF\u00c9\u00ae Farmers Origins"},"content":{"rendered":"

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NANO- & MICRO-INFLUENCER:INNEN<\/p>\n

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Case Study
<\/tt-underline>NESCAF\u00c9\u00ae FARMERS ORIGINS<\/h1>\n

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<\/h2>\n

Um das Bewusstsein f\u00fcr die NESCAF\u00c9\u00ae Farmers Origins<\/a>-Kaffeeproduktlinie zu steigern, starteten wir mit der Marke eine Kampagne, die sich auf authentische Verbrauchererlebnisse konzentrierte. Ziel war es, potenzielle Kund:innen durch echte, allt\u00e4gliche Produktempfehlungen \u2013 sowohl online als auch offline \u2013 zu erreichen. <\/p>\n

Influencer-Selektion und Kampagnen-Set-up<\/strong><\/h2>\n

Insgesamt wurden 300 Nano<\/a>– und Micro-Influencer:innen aus unserer trnd-Community f\u00fcr die Kampagne selektiert. Voraussetzung f\u00fcr die
Teilnahme am Projekt: Man besa\u00df eine mit NESCAF\u00c9\u00ae Farmers Origins kompatible Kaffeemaschine und hatte eine echte Leidenschaft f\u00fcr Kaffee. Die Nanos und Micros erhielten Produktproben und wurden dazu motiviert, ihre Erfahrungen sowohl in pers\u00f6nlichen Gespr\u00e4chen als online zu teilen. <\/p>\n

Kampagnen Resultate<\/strong><\/h2>\n

Innerhalb von nur zwei Wochen wurden 757 Content Pieces generiert, die online ver\u00f6ffentlicht wurden und die Eindr\u00fccke sowie Produktmomente der Influencer:innen zeigten. Die Kampagne f\u00fchrte zu 531.000 Online-Impressionen und einer Offline-Reichweite von 33.000 durch pers\u00f6nliche Empfehlungen. <\/p>\n

Produktwahrnehmung und Empfehlungsabsicht<\/strong><\/h2>\n

Im Rahmen der Kampagne wurde eine Weiterempfehlungsrate von 97 % gemessen. Unsere Abfrage nach Kampagnenende ergab au\u00dferdem eine Produktbewertung von 6,7 von 7 Punkten. Beide Ergebnisse beweisen eine hohe Produktzufriedenheit. <\/p>\n

Du willst sehen, wie Influencer-Aktivierungen deine Markenziele unterst\u00fctzen k\u00f6nnen? Dann melde dich bei unserem Team<\/a>!<\/p>\n

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TEILE AUF<\/h1>\n

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NANO- & MICRO-INFLUENCER:INNENCase StudyNESCAF\u00c9\u00ae FARMERS ORIGINS Um das Bewusstsein f\u00fcr die NESCAF\u00c9\u00ae Farmers Origins-Kaffeeproduktlinie zu steigern, starteten wir mit der Marke eine Kampagne, die sich auf authentische Verbrauchererlebnisse konzentrierte. Ziel war es, potenzielle Kund:innen durch echte, allt\u00e4gliche Produktempfehlungen \u2013 sowohl online als auch offline \u2013 zu erreichen. Influencer-Selektion und Kampagnen-Set-up Insgesamt wurden 300 Nano- und […]<\/p>\n","protected":false},"author":35,"featured_media":41314,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[178],"project_tag":[671,444,443,670],"class_list":["post-41641","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-food-beverages-de","project_tag-erfolgreichste-influencer-kampagnen","project_tag-influencer-kampagne","project_tag-influencer-marketing-de","project_tag-nano-influencer-de"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t