{"id":5934,"date":"2021-03-09T13:19:20","date_gmt":"2021-03-09T13:19:20","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/macro-influencer-mit-social-boost-fuer-lavazza\/"},"modified":"2021-03-09T13:26:49","modified_gmt":"2021-03-09T13:26:49","slug":"macro-influencer-mit-social-boost-fuer-lavazza","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/de\/project\/macro-influencer-mit-social-boost-fuer-lavazza\/","title":{"rendered":"Macro Influencer mit Social Boost f\u00fcr Lavazza"},"content":{"rendered":"\n\n\n[et_pb_section fb_built=“1″ admin_label=“Hero“ _builder_version=“4.7.4″ background_color=“#FF4E00″ background_image=“https:\/\/www.territory-influence.com\/wp-content\/uploads\/2020\/12\/circle-background-pattern.png“ custom_padding=“67px|0px|67.1875px|0px|false|false“ animation_style=“zoom“ animation_intensity_zoom=“4%“][et_pb_row _builder_version=“4.7.4″ custom_padding=“|||“ animation_style=“slide“ animation_direction=“top“ animation_intensity_slide=“3%“][et_pb_column type=“4_4″ _builder_version=“3.25″ custom_padding=“|||“ custom_padding__hover=“|||“][et_pb_text _builder_version=“4.7.7″ text_font=“Roboto|500||on|||||“ text_text_color=“#353740″ text_font_size=“16px“ custom_margin=“||19px|||“ animation_style=“slide“ animation_direction=“bottom“ locked=“off“]

MACRO INFLUENCER ACTIVATION<\/p>[\/et_pb_text][et_pb_text module_class=“tt-white“ _builder_version=“4.7.7″ text_font=“||||||||“ header_font=“Roboto|900||on|||||“ header_text_color=“#ffffff“ header_font_size=“50px“ header_line_height=“1.1em“ custom_margin=“|||“ animation_style=“fade“ header_font_size_last_edited=“off|desktop“ locked=“off“]

Case Study
<\/tt-underline>LAVAZZA ICED COFFEE<\/h1>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ admin_label=“Case Study Text“ _builder_version=“3.22″ custom_margin=“|||“ custom_padding=“110px||18px|||“][et_pb_row _builder_version=“4.7.4″ _module_preset=“default“ custom_padding=“0px|||||“][et_pb_column type=“4_4″ _builder_version=“4.7.4″ _module_preset=“default“][et_pb_text _builder_version=“4.7.4″ _module_preset=“default“ text_font=“Roboto|500|||||||“ text_font_size=“16px“ header_font=“Roboto|900|||||||“ header_font_size=“45px“ header_2_font=“Roboto|900|||||||“ header_2_font_size=“30px“]
\n
\n

In einer urbanen Setting pr\u00e4sentierten sechs deutsche Macro Influencer die neuen Lavazza Icede Coffees mit den Geschmacksrichtungen „Double Espresso & Milk“ und „Cappuccino“. Mit einem Instagram Post & einer Story empfahl jeder von ihnen, die neuen Geschmacksrichtungen eiskalt und unterwegs zu genie\u00dfen, und gab den Followern Tipps, wo sie die Produkte kaufen k\u00f6nnen. Die Inhalte sind \u00fcber die offiziellen Hashtag-Feeds verf\u00fcgbar: #Lavazza #eiskaltgeniessen<\/p>\n

Social Boost erh\u00f6hte die organische Reichweite um fast 2 Mio. Impressionen.<\/h2>\n

Um die Kampagnenergebnisse und die Sichtbarkeit der Produkte zu maximieren, setzen wir ein Ad-Boosting auf den am besten performenden Influencer Inhalten. Auf Instagram stiegen die Impressionen deshalb von 139.000 auf 1.900.000. \u00dcber die Reichweite hinaus sammelte der gesponserte Inhalt mehr Interaktionen und Feedback \u00fcber Kommentare.<\/p>\n

<\/span><\/p>\n

<\/span><\/p>\n<\/div>\n<\/div>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ make_equal=“on“ use_custom_gutter=“on“ gutter_width=“1″ specialty=“on“ padding_top_1=“0px“ admin_label=“Work Section“ module_class=“ et_pb_specialty_fullwidth“ _builder_version=“3.22″ inner_width=“100%“ inner_width_tablet=“100%“ inner_width_phone=““ inner_width_last_edited=“on|desktop“ inner_max_width=“100%“ inner_max_width_tablet=“100%“ inner_max_width_phone=““ inner_max_width_last_edited=“on|desktop“ custom_padding=“0px|5%|0px|5%“ make_fullwidth=“on“ locked=“off“][et_pb_column type=“1_2″ _builder_version=“3.25″ custom_padding=“|||“ padding_top__hover=“0px“ parallax__hover=“off“ parallax_method__hover=“on“ custom_padding__hover=“|||“][et_pb_image src=“https:\/\/www.territory-influence.com\/wp-content\/uploads\/2021\/01\/Case-Study-1-2.jpg“ alt=“Lavazza Case 3″ title_text=“Lavazza Case 3″ force_fullwidth=“on“ align_tablet=“center“ align_phone=““ align_last_edited=“on|desktop“ _builder_version=“4.7.7″ animation_style=“flip“ animation_direction=“right“ animation_intensity_flip=“30%“ animation_starting_opacity=“100%“ box_shadow_style=“preset7″ box_shadow_horizontal=“0px“ box_shadow_vertical=“0px“ box_shadow_spread=“10px“ box_shadow_color=“#ffffff“][\/et_pb_image][\/et_pb_column][et_pb_column type=“1_2″ specialty_columns=“2″ _builder_version=“3.25″ custom_padding=“|||“ parallax__hover=“off“ parallax_method__hover=“on“ custom_padding__hover=“|||“][et_pb_row_inner _builder_version=“3.25″ custom_padding=“0px||0px|“][et_pb_column_inner saved_specialty_column_type=“1_2″ _builder_version=“3.25″ custom_padding=“|||“ parallax__hover=“off“ parallax_method__hover=“on“ custom_padding__hover=“|||“][et_pb_image src=“https:\/\/www.territory-influence.com\/wp-content\/uploads\/2021\/01\/Featured-Image-1.jpg“ alt=“Lavazza Case Study“ title_text=“Lavazza Case Study“ force_fullwidth=“on“ align_tablet=“center“ align_phone=““ align_last_edited=“on|desktop“ _builder_version=“4.7.7″ animation_style=“flip“ animation_direction=“bottom“ animation_intensity_flip=“30%“ animation_starting_opacity=“100%“ box_shadow_style=“preset7″ box_shadow_horizontal=“0px“ box_shadow_vertical=“0px“ box_shadow_spread=“10px“ box_shadow_color=“#ffffff“][\/et_pb_image][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner column_structure=“1_2,1_2″ _builder_version=“4.7.4″ custom_padding=“0px||0px|“][et_pb_column_inner type=“1_2″ saved_specialty_column_type=“1_2″ _builder_version=“3.25″ custom_padding=“|||“ parallax__hover=“off“ parallax_method__hover=“on“ custom_padding__hover=“|||“][et_pb_image src=“https:\/\/www.territory-influence.com\/wp-content\/uploads\/2021\/01\/Case-Study-3-5.jpg“ alt=“Lavazza Case“ title_text=“Lavazza“ align_tablet=“center“ align_phone=““ align_last_edited=“on|desktop“ _builder_version=“4.7.7″ animation_style=“flip“ animation_intensity_flip=“30%“ animation_starting_opacity=“100%“ box_shadow_style=“preset7″ box_shadow_horizontal=“0px“ box_shadow_vertical=“0px“ box_shadow_spread=“10px“ box_shadow_color=“#ffffff“][\/et_pb_image][\/et_pb_column_inner][et_pb_column_inner type=“1_2″ saved_specialty_column_type=“1_2″ _builder_version=“3.25″ custom_padding=“|||“ parallax__hover=“off“ parallax_method__hover=“on“ custom_padding__hover=“|||“][et_pb_image src=“https:\/\/www.territory-influence.com\/wp-content\/uploads\/2021\/01\/Case-Study-3-4.jpg“ alt=“Lavazza Case 2″ title_text=“Lavazza Case 2″ align_tablet=“center“ align_phone=““ align_last_edited=“on|desktop“ _builder_version=“4.7.7″ animation_style=“flip“ animation_direction=“top“ animation_intensity_flip=“30%“ animation_starting_opacity=“100%“ box_shadow_style=“preset7″ box_shadow_horizontal=“0px“ box_shadow_vertical=“0px“ box_shadow_spread=“10px“ box_shadow_color=“#ffffff“][\/et_pb_image][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][\/et_pb_section][et_pb_section fb_built=“1″ admin_label=“Fun Fact Section“ _builder_version=“4.7.4″ background_color=“#252422″ custom_margin=“-126px|||||“ custom_padding=“110px||50px|||“][et_pb_row column_structure=“1_3,1_3,1_3″ admin_label=“Fun Fact“ _builder_version=“3.25″ custom_margin=“|||“ custom_padding=“60px||40px|||“ animation_style=“zoom“ animation_direction=“top“ animation_intensity_zoom=“10%“][et_pb_column type=“1_3″ _builder_version=“3.25″ custom_padding=“|||“ custom_padding__hover=“|||“][et_pb_number_counter title=“Macro Influencer“ number=“6″ percent_sign=“off“ _builder_version=“4.7.7″ title_font=“Roboto|700|||||||“ title_text_color=“#ffffff“ title_font_size=“18px“ number_font=“Roboto|700|||||||“ number_text_color=“#ffffff“ number_font_size=“50px“ number_line_height=“90px“ animation_style=“zoom“][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=“1_3″ _builder_version=“3.25″ custom_padding=“|||“ custom_padding__hover=“|||“][et_pb_number_counter title=“Organic Impressions“ number=“139k“ percent_sign=“off“ _builder_version=“4.7.7″ title_font=“Roboto|700|||||||“ title_text_color=“#ffffff“ title_font_size=“18px“ number_font=“Roboto|700|||||||“ number_text_color=“#ffffff“ number_font_size=“50px“ number_line_height=“90px“ animation_style=“zoom“][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=“1_3″ _builder_version=“3.25″ custom_padding=“|||“ custom_padding__hover=“|||“][et_pb_number_counter title=“Boosted Impressions“ number=“1,9 Mio.“ percent_sign=“off“ _builder_version=“4.7.7″ title_font=“Roboto|700|||||||“ title_text_color=“#ffffff“ title_font_size=“18px“ number_font=“Roboto|700|||||||“ number_text_color=“#ffffff“ number_font_size=“50px“ number_line_height=“90px“ animation_style=“zoom“][\/et_pb_number_counter][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ _builder_version=“4.7.4″ _module_preset=“default“][et_pb_row _builder_version=“4.7.4″ _module_preset=“default“][et_pb_column type=“4_4″ _builder_version=“4.7.4″ _module_preset=“default“][et_pb_text module_class=“tt-black“ _builder_version=“4.7.4″ _module_preset=“default“ header_font=“Roboto|900|||||||“ header_text_align=“center“ header_font_size=“35px“]

<\/tt-underline> SHARE ON<\/h1>[\/et_pb_text][et_pb_button button_url=“https:\/\/www.linkedin.com\/“ url_new_window=“on“ button_text=“LinkedIn“ button_alignment=“center“ _builder_version=“4.7.7″ _module_preset=“default“ custom_button=“on“ button_bg_color=“#FF4E00″ button_border_width=“8px“ button_border_color=“#FF4E00″ button_border_radius=“0px“ button_font=“Roboto|700|||||||“ button_icon=“%%3%%“ button_icon_color=“#ffffff“ button_on_hover=“off“ background_layout=“dark“ custom_margin=“-21px|||||“][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n\n\n","protected":false},"excerpt":{"rendered":"

MACRO INFLUENCER ACTIVATIONCase Study LAVAZZA ICED COFFEE In einer urbanen Setting pr\u00e4sentierten sechs deutsche Macro Influencer die neuen Lavazza Icede Coffees mit den Geschmacksrichtungen „Double Espresso & Milk“ und „Cappuccino“. Mit einem Instagram Post & einer Story empfahl jeder von ihnen, die neuen Geschmacksrichtungen eiskalt und unterwegs zu genie\u00dfen, und gab den Followern Tipps, wo […]<\/p>\n","protected":false},"author":19,"featured_media":4487,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[178],"project_tag":[],"class_list":["post-5934","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-food-beverages-de"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project\/5934","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/comments?post=5934"}],"version-history":[{"count":0,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project\/5934\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/media\/4487"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/media?parent=5934"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project_category?post=5934"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project_tag?post=5934"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}