{"id":5939,"date":"2021-03-09T13:25:46","date_gmt":"2021-03-09T13:25:46","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/nano-influencer-aktivierung-fuer-uncle-bens-express\/"},"modified":"2021-03-21T15:21:48","modified_gmt":"2021-03-21T15:21:48","slug":"nano-influencer-aktivierung-fuer-uncle-bens-express","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/de\/project\/nano-influencer-aktivierung-fuer-uncle-bens-express\/","title":{"rendered":"Nano Influencer Aktivierung f\u00fcr Uncle Bens‘ Express"},"content":{"rendered":"\n[et_pb_section fb_built=“1″ admin_label=“Hero“ _builder_version=“4.7.4″ background_color=“#FF4E00″ background_image=“https:\/\/www.territory-influence.com\/wp-content\/uploads\/2020\/12\/circle-background-pattern.png“ custom_padding=“67px|0px|67.1875px|0px|false|false“ animation_style=“zoom“ animation_intensity_zoom=“4%“][et_pb_row _builder_version=“4.7.4″ custom_padding=“|||“ animation_style=“slide“ animation_direction=“top“ animation_intensity_slide=“3%“][et_pb_column type=“4_4″ _builder_version=“3.25″ custom_padding=“|||“ custom_padding__hover=“|||“][et_pb_text _builder_version=“4.7.4″ text_font=“Roboto|500||on|||||“ text_text_color=“#353740″ text_font_size=“16px“ custom_margin=“||19px|||“ animation_style=“slide“ animation_direction=“bottom“ hover_enabled=“0″ locked=“off“ sticky_enabled=“0″]

NANO INFLUENCER AKTIVIERUNG<\/p>\n[\/et_pb_text][et_pb_text module_class=“tt-white“ _builder_version=“4.7.4″ text_font=“||||||||“ header_font=“Roboto|900||on|||||“ header_text_color=“#ffffff“ header_font_size=“50px“ header_line_height=“1.1em“ custom_margin=“|||“ animation_style=“fade“ header_font_size_last_edited=“off|desktop“ locked=“off“]

Case Study
<\/tt-underline>UNCLE BEN’s express<\/h1>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ admin_label=“Case Study Text“ _builder_version=“3.22″ custom_margin=“|||“ custom_padding=“110px||18px|||“][et_pb_row _builder_version=“4.7.4″ _module_preset=“default“ custom_padding=“0px|||||“][et_pb_column type=“4_4″ _builder_version=“4.7.4″ _module_preset=“default“][et_pb_text _builder_version=“4.7.4″ _module_preset=“default“ text_font=“Roboto|500|||||||“ text_font_size=“16px“ header_font=“Roboto|900|||||||“ header_font_size=“45px“ header_2_font=“Roboto|900|||||||“ header_2_font_size=“30px“ hover_enabled=“0″ sticky_enabled=“0″]
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Aus 5 Mio. Mitgliedern haben wir <\/span><\/span><\/span>10.000 deutsche <\/span><\/span><\/span>Nano Influencer <\/span><\/span><\/span>ausgesucht<\/span><\/span> <\/span>die <\/span><\/span><\/span>perfekt in die Zielgruppe <\/span><\/span><\/span>von<\/span><\/span> <\/span><\/span><\/span>Uncle Bens Express Reise gepasst haben. <\/span><\/span><\/span>Dabei haben wir nicht nur auf deren <\/span><\/span><\/span>potentielle offline Reichweite (WOM) geachtet <\/span><\/span><\/span>sondern auch <\/span><\/span><\/span>auf das online Verhalten <\/span><\/span><\/span>auf Social Media. <\/span><\/span>Wir machten sie zu Produktexperten, indem wir umfangreiches Hintergrundwissen vermittelten und die Einweisung mit Hilfe von Online-Tutorials oder gedruckten Handb\u00fcchern durchf\u00fchrten. Da Erfahrung ausschlaggebend f\u00fcr eine Lebensmittelempfehlung ist, erhielt jeder Influencer ein Aktivierungskit mit Produktproben. W\u00e4hrend dieser Aktivierungsphase begleiteten wir sie, um einen positiven Produkttest zu gew\u00e4hrleisten und f\u00fchrten einen intensiven Dialog, um Impulse zu setzen und Inspirationen zu wecken.<\/p>\n

5,13\u20ac ROI f\u00fcr Uncle Bens nach der Kampagne<\/h2>\n

Gezielte Produktempfehlungen halfen, Uncle Bens Express Rice als einfach zu verwenden und zu kochen zu positionieren – auch in kreativen Kochrezepten. Basierend auf 127.000 Verkostungen zu Hause haben unsere unbezahlten Influencer \u00fcber 22.000 authentische Inhalte in den sozialen Medien und Tausende von Gespr\u00e4chen generiert, die mehr als 1,7 Mio. Personen im echten Leben erreicht haben. Dank unserer Zusammenarbeit mit dem Forschungsinstitut IRI haben wir eine Umsatzmessung zur inkrementellen Wirkung unserer Nano-Influencer-Kampagne auf Basis von Ladenverkaufsdaten durchgef\u00fchrt. Das f\u00fchrt zu einem Uplift von +17.7% auf vorgestellte Produkte im Kampagnen- und Postzeitraum – mit \u00fcber 5\u20ac Return on Investment f\u00fcr die gesamte Marke.<\/b><\/p>\n

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