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MICRO & MACRO INFLUENCER<\/p>\n
[\/et_pb_text][et_pb_text module_class=“tt-white“ _builder_version=“4.7.7″ text_font=“||||||||“ header_font=“Roboto|900||on|||||“ header_text_color=“#ffffff“ header_font_size=“50px“ header_line_height=“1.1em“ custom_margin=“|||“ animation_style=“fade“ header_font_size_last_edited=“off|desktop“ locked=“off“]<\/p>\n
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Um die Ravensburger Produkteinf\u00fchrung des 3D Puzzle Lamborghini zu unterst\u00fctzen und Awareness bei den Zielgruppen zu schaffen, erhielten 36 Micro Influencer und ihre Kinder das Puzzle nach Hause. Sie kreierten emotionalen Content auf ihrem Instagram und Facebook Account und zeigten neben dem Spa\u00df am Spiele auch, wie sie das Puzzle als Dekoration f\u00fcr zu Hause nutzen. Das schaffte Inspiration und authentische Weiterempfehlungen f\u00fcr ihre Netzwerke.<\/p>\n
F\u00fcr einen reichweitenstarken Push wurden au\u00dferdem 3 Macro Influencer aktiviert. Sie pr\u00e4sentierten das Puzzle ihrer Community auf Instagram mit Posts und Reels Videos, Instagram Stories und einem TikTok Video<\/a> – unterhaltsam und informativ. Wir verfolgten zudem einen Social-Commerce-Ansatz mit eingef\u00fcgten Swipe-up-Links, der Traffic auf dem Ravensburger Online-Shop schaffte.<\/p>\n <\/p>\n<\/div>\n<\/div>\n Das Team aus deutschen Influencern erreichte durch unterhaltsame und informative Inhalte \u00fcber 724.000 Impressionen auf Social Media. Hier untern siehst Du zum Beispiel den Macro Influencer @LeonPelz mit 100.000 bis 150.000 Follower auf Instagram<\/a> & Tiktok. <\/a> <\/span>Auch zwei Family Influencer teilten ihre Erfahrungen mit dem Puzzle wie @evgrusa<\/span><\/span> (14.7K followers) und @<\/span>alltags.liebe<\/span><\/span>_ (10K followers). Scrolle nach unten f\u00fcr weitere Ergebnisse!<\/span><\/span>\u200b<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ make_equal=“on“ use_custom_gutter=“on“ gutter_width=“1″ specialty=“on“ padding_top_1=“0px“ admin_label=“Work Section“ module_class=“ et_pb_specialty_fullwidth“ _builder_version=“3.22″ inner_width=“100%“ inner_width_tablet=“100%“ inner_width_phone=““ inner_width_last_edited=“on|desktop“ inner_max_width=“100%“ inner_max_width_tablet=“100%“ inner_max_width_phone=““ inner_max_width_last_edited=“on|desktop“ custom_padding=“0px|5%|0px|5%“ make_fullwidth=“on“ locked=“off“][et_pb_column type=“1_2″ _builder_version=“3.25″ custom_padding=“|||“ padding_top__hover=“0px“ parallax__hover=“off“ parallax_method__hover=“on“ custom_padding__hover=“|||“][et_pb_image src=“https:\/\/www.territory-influence.com\/wp-content\/uploads\/2021\/03\/Case-Study-1-4.jpg“ alt=“Ravensburger x Territory Influence“ 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[\/et_pb_text][et_pb_button button_url=“https:\/\/www.linkedin.com\/“ url_new_window=“on“ button_text=“LinkedIn“ button_alignment=“center“ _builder_version=“4.7.7″ _module_preset=“default“ custom_button=“on“ button_bg_color=“#FF4E00″ button_border_width=“8px“ button_border_color=“#FF4E00″ button_border_radius=“0px“ button_font=“Roboto|700|||||||“ button_icon=“%%3%%“ button_icon_color=“#ffffff“ button_on_hover=“off“ background_layout=“dark“ custom_margin=“-21px|||||“][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" MICRO & MACRO INFLUENCERCase Study Ravensburger Um die Ravensburger Produkteinf\u00fchrung des 3D Puzzle Lamborghini zu unterst\u00fctzen und Awareness bei den Zielgruppen zu schaffen, erhielten 36 Micro Influencer und ihre Kinder das Puzzle nach Hause. Sie kreierten emotionalen Content auf ihrem Instagram und Facebook Account und zeigten neben dem Spa\u00df am Spiele auch, wie sie das […]<\/p>\n","protected":false},"author":19,"featured_media":5135,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[179],"project_tag":[],"class_list":["post-5945","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-leisure-de"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project\/5945","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/comments?post=5945"}],"version-history":[{"count":0,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project\/5945\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/media\/5135"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/media?parent=5945"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project_category?post=5945"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project_tag?post=5945"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Eine multi-Plattform Kampagne f\u00fcr Familien, GenZ & Millennials.<\/strong><\/h2>\n<\/div>\n<\/div>\n