{"id":6455,"date":"2021-03-23T10:32:31","date_gmt":"2021-03-23T10:32:31","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/micro-influencer-aktivierung-fuer-loreal-men-expert\/"},"modified":"2021-03-23T10:32:33","modified_gmt":"2021-03-23T10:32:33","slug":"micro-influencer-aktivierung-fuer-loreal-men-expert","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/de\/project\/micro-influencer-aktivierung-fuer-loreal-men-expert\/","title":{"rendered":"Micro Influencer Aktivierung f\u00fcr L\u2019OR\u00c9AL Men Expert"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8220;1&#8243; admin_label=&#8220;Hero&#8220; _builder_version=&#8220;4.7.4&#8243; background_color=&#8220;#FF4E00&#8243; background_image=&#8220;https:\/\/www.territory-influence.com\/wp-content\/uploads\/2020\/12\/circle-background-pattern.png&#8220; custom_padding=&#8220;67px|0px|67.1875px|0px|false|false&#8220; animation_style=&#8220;zoom&#8220; animation_intensity_zoom=&#8220;4%&#8220;][et_pb_row _builder_version=&#8220;4.7.4&#8243; custom_padding=&#8220;|||&#8220; animation_style=&#8220;slide&#8220; animation_direction=&#8220;top&#8220; animation_intensity_slide=&#8220;3%&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;3.25&#8243; custom_padding=&#8220;|||&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_text _builder_version=&#8220;4.7.4&#8243; text_font=&#8220;Roboto|500||on|||||&#8220; text_text_color=&#8220;#353740&#8243; text_font_size=&#8220;16px&#8220; custom_margin=&#8220;||19px|||&#8220; animation_style=&#8220;slide&#8220; animation_direction=&#8220;bottom&#8220; locked=&#8220;off&#8220;]<\/p>\n<p>MICRO INFLUENCER AKTIVIERUNG<\/p>\n<p>[\/et_pb_text][et_pb_text module_class=&#8220;tt-white&#8220; _builder_version=&#8220;4.7.4&#8243; text_font=&#8220;||||||||&#8220; header_font=&#8220;Roboto|900||on|||||&#8220; header_text_color=&#8220;#ffffff&#8220; header_font_size=&#8220;50px&#8220; header_line_height=&#8220;1.1em&#8220; custom_margin=&#8220;|||&#8220; animation_style=&#8220;fade&#8220; header_font_size_last_edited=&#8220;off|desktop&#8220; locked=&#8220;off&#8220;]<\/p>\n<h1>Case Study<br \/>\n<tt-underline><\/tt-underline> L\u2019OR\u00c9AL MEN EXPERT<\/h1>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8220;1&#8243; admin_label=&#8220;Case Study Text&#8220; _builder_version=&#8220;3.22&#8243; custom_margin=&#8220;|||&#8220; custom_padding=&#8220;110px||18px|||&#8220;][et_pb_row _builder_version=&#8220;4.7.4&#8243; _module_preset=&#8220;default&#8220; custom_padding=&#8220;0px|||||&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;4.7.4&#8243; _module_preset=&#8220;default&#8220;][et_pb_text _builder_version=&#8220;4.7.4&#8243; _module_preset=&#8220;default&#8220; text_font=&#8220;Roboto|500|||||||&#8220; text_font_size=&#8220;16px&#8220; header_font=&#8220;Roboto|900|||||||&#8220; header_font_size=&#8220;45px&#8220; header_2_font=&#8220;Roboto|900|||||||&#8220; header_2_font_size=&#8220;30px&#8220;]<\/p>\n<div class=\"item-padd-mob section-text text-block \">\n<div class=\"simple-text md\">\n<p>Der weltbekannte Kosmetikhersteller L&#8217;Or\u00e9al war auf der Suche nach einem geeigneten Weg, um User Generated Content und Ratings &amp; Reviews f\u00fcr seine speziell f\u00fcr M\u00e4nnerhaut entwickelte Kosmetikserie Men Expert Hydra Energy zu generieren und gleichzeitig seine online Reichweite zu erh\u00f6hen. <span style=\"font-size: 16px;\">Dank des ausgekl\u00fcgelten Selektionsmechanismus von TERRITORY Influence war es nicht schwer, die 750 geeignetsten Micro Influencer f\u00fcr den Aufbau des Hydra Energy Action Teams zu identifizieren und sie mit dem Hydra Energy Aufwach-Kick Detergent und der Gesichtscreme zu versorgen.<\/span><\/p>\n<h2>Mehr Bewertungen &amp; Rezensionen dank gut gew\u00e4hlter Influencer<\/h2>\n<p>\u00dcber Social Media Posts hinaus haben wir die Generierung von Bewertungen &amp; Rezensionen, insbesondere auf amazon.de, vorangetrieben. Dazu identifizierten wir von 750 Mico Influencern 40 Amazon Prime-Kunden innerhalb unseres Teams. Ihnen boten wir unser Amazon-Add-On an: Wenn ihnen das Produkt gefiel, konnten sie es auf Amazon nachkaufen und einem Freund zum Testen geben &#8211; und bekamen den vollen Preis von uns erstattet.<\/p>\n<p><span style=\"font-size: 16px;\"><\/span><\/p>\n<p><span style=\"font-size: 16px;\"><\/span><\/p>\n<\/div>\n<\/div>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8220;1&#8243; make_equal=&#8220;on&#8220; use_custom_gutter=&#8220;on&#8220; gutter_width=&#8220;1&#8243; specialty=&#8220;on&#8220; padding_top_1=&#8220;0px&#8220; admin_label=&#8220;Work Section&#8220; module_class=&#8220; et_pb_specialty_fullwidth&#8220; _builder_version=&#8220;3.22&#8243; inner_width=&#8220;100%&#8220; inner_width_tablet=&#8220;100%&#8220; inner_width_phone=&#8220;&#8220; inner_width_last_edited=&#8220;on|desktop&#8220; inner_max_width=&#8220;100%&#8220; inner_max_width_tablet=&#8220;100%&#8220; inner_max_width_phone=&#8220;&#8220; inner_max_width_last_edited=&#8220;on|desktop&#8220; custom_padding=&#8220;0px|5%|0px|5%&#8220; make_fullwidth=&#8220;on&#8220; locked=&#8220;off&#8220;][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;3.25&#8243; custom_padding=&#8220;|||&#8220; padding_top__hover=&#8220;0px&#8220; parallax__hover=&#8220;off&#8220; parallax_method__hover=&#8220;on&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_image src=&#8220;https:\/\/www.territory-influence.com\/wp-content\/uploads\/2020\/12\/LOREAL3.png&#8220; title_text=&#8220;L&#8217;OREAL3&#8243; force_fullwidth=&#8220;on&#8220; align_tablet=&#8220;center&#8220; align_phone=&#8220;&#8220; align_last_edited=&#8220;on|desktop&#8220; _builder_version=&#8220;4.7.4&#8243; animation_style=&#8220;flip&#8220; animation_direction=&#8220;right&#8220; animation_intensity_flip=&#8220;30%&#8220; animation_starting_opacity=&#8220;100%&#8220; box_shadow_style=&#8220;preset7&#8243; box_shadow_horizontal=&#8220;0px&#8220; box_shadow_vertical=&#8220;0px&#8220; box_shadow_spread=&#8220;10px&#8220; box_shadow_color=&#8220;#ffffff&#8220;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8220;1_2&#8243; specialty_columns=&#8220;2&#8243; _builder_version=&#8220;3.25&#8243; custom_padding=&#8220;|||&#8220; parallax__hover=&#8220;off&#8220; parallax_method__hover=&#8220;on&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_row_inner _builder_version=&#8220;3.25&#8243; custom_padding=&#8220;0px||0px|&#8220;][et_pb_column_inner saved_specialty_column_type=&#8220;1_2&#8243; _builder_version=&#8220;3.25&#8243; custom_padding=&#8220;|||&#8220; parallax__hover=&#8220;off&#8220; parallax_method__hover=&#8220;on&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_image src=&#8220;https:\/\/www.territory-influence.com\/wp-content\/uploads\/2020\/12\/LOREAL-Men-Expert-1.jpg&#8220; title_text=&#8220;L&#8217;OREAL-Men-Expert&#8220; force_fullwidth=&#8220;on&#8220; align_tablet=&#8220;center&#8220; align_phone=&#8220;&#8220; align_last_edited=&#8220;on|desktop&#8220; _builder_version=&#8220;4.7.4&#8243; animation_style=&#8220;flip&#8220; animation_direction=&#8220;bottom&#8220; animation_intensity_flip=&#8220;30%&#8220; animation_starting_opacity=&#8220;100%&#8220; box_shadow_style=&#8220;preset7&#8243; box_shadow_horizontal=&#8220;0px&#8220; box_shadow_vertical=&#8220;0px&#8220; box_shadow_spread=&#8220;10px&#8220; box_shadow_color=&#8220;#ffffff&#8220;][\/et_pb_image][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner column_structure=&#8220;1_2,1_2&#8243; _builder_version=&#8220;4.7.4&#8243; custom_padding=&#8220;0px||0px|&#8220;][et_pb_column_inner type=&#8220;1_2&#8243; saved_specialty_column_type=&#8220;1_2&#8243; _builder_version=&#8220;3.25&#8243; custom_padding=&#8220;|||&#8220; parallax__hover=&#8220;off&#8220; parallax_method__hover=&#8220;on&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_image src=&#8220;https:\/\/www.territory-influence.com\/wp-content\/uploads\/2020\/12\/LOREAL1.png&#8220; title_text=&#8220;L&#8217;OREAL1&#8243; align_tablet=&#8220;center&#8220; align_phone=&#8220;&#8220; align_last_edited=&#8220;on|desktop&#8220; _builder_version=&#8220;4.7.4&#8243; animation_style=&#8220;flip&#8220; animation_intensity_flip=&#8220;30%&#8220; animation_starting_opacity=&#8220;100%&#8220; box_shadow_style=&#8220;preset7&#8243; box_shadow_horizontal=&#8220;0px&#8220; box_shadow_vertical=&#8220;0px&#8220; box_shadow_spread=&#8220;10px&#8220; box_shadow_color=&#8220;#ffffff&#8220;][\/et_pb_image][\/et_pb_column_inner][et_pb_column_inner type=&#8220;1_2&#8243; saved_specialty_column_type=&#8220;1_2&#8243; _builder_version=&#8220;3.25&#8243; custom_padding=&#8220;|||&#8220; parallax__hover=&#8220;off&#8220; parallax_method__hover=&#8220;on&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_image src=&#8220;https:\/\/www.territory-influence.com\/wp-content\/uploads\/2020\/12\/LOREAL2.png&#8220; title_text=&#8220;L&#8217;OREAL2&#8243; align_tablet=&#8220;center&#8220; align_phone=&#8220;&#8220; align_last_edited=&#8220;on|desktop&#8220; _builder_version=&#8220;4.7.4&#8243; animation_style=&#8220;flip&#8220; animation_direction=&#8220;top&#8220; animation_intensity_flip=&#8220;30%&#8220; animation_starting_opacity=&#8220;100%&#8220; box_shadow_style=&#8220;preset7&#8243; box_shadow_horizontal=&#8220;0px&#8220; box_shadow_vertical=&#8220;0px&#8220; box_shadow_spread=&#8220;10px&#8220; box_shadow_color=&#8220;#ffffff&#8220;][\/et_pb_image][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][\/et_pb_section][et_pb_section fb_built=&#8220;1&#8243; admin_label=&#8220;Fun Fact Section&#8220; _builder_version=&#8220;4.7.4&#8243; background_color=&#8220;#252422&#8243; custom_margin=&#8220;-126px|||||&#8220; custom_padding=&#8220;110px||50px|||&#8220;][et_pb_row column_structure=&#8220;1_4,1_4,1_4,1_4&#8243; admin_label=&#8220;Fun Fact&#8220; _builder_version=&#8220;3.25&#8243; custom_margin=&#8220;|||&#8220; custom_padding=&#8220;60px||40px|||&#8220; animation_style=&#8220;zoom&#8220; animation_direction=&#8220;top&#8220; animation_intensity_zoom=&#8220;10%&#8220;][et_pb_column type=&#8220;1_4&#8243; _builder_version=&#8220;3.25&#8243; custom_padding=&#8220;|||&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_number_counter title=&#8220;Micro Influencer&#8220; number=&#8220;750&#8243; percent_sign=&#8220;off&#8220; _builder_version=&#8220;4.7.4&#8243; title_font=&#8220;Roboto|700|||||||&#8220; title_text_color=&#8220;#ffffff&#8220; title_font_size=&#8220;18px&#8220; number_font=&#8220;Roboto|700|||||||&#8220; number_text_color=&#8220;#ffffff&#8220; number_font_size=&#8220;50px&#8220; number_line_height=&#8220;90px&#8220; animation_style=&#8220;zoom&#8220;][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=&#8220;1_4&#8243; _builder_version=&#8220;3.25&#8243; custom_padding=&#8220;|||&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_number_counter title=&#8220;Online Impressions&#8220; number=&#8220;575 853&#8243; percent_sign=&#8220;off&#8220; _builder_version=&#8220;4.7.4&#8243; title_font=&#8220;Roboto|700|||||||&#8220; title_text_color=&#8220;#ffffff&#8220; title_font_size=&#8220;18px&#8220; number_font=&#8220;Roboto|700|||||||&#8220; number_text_color=&#8220;#ffffff&#8220; number_font_size=&#8220;50px&#8220; number_line_height=&#8220;90px&#8220; animation_style=&#8220;zoom&#8220;][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=&#8220;1_4&#8243; _builder_version=&#8220;3.25&#8243; custom_padding=&#8220;|||&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_number_counter title=&#8220;Social Media Posts&#8220; number=&#8220;2 136&#8243; percent_sign=&#8220;off&#8220; _builder_version=&#8220;4.7.4&#8243; title_font=&#8220;Roboto|700|||||||&#8220; title_text_color=&#8220;#ffffff&#8220; title_font_size=&#8220;18px&#8220; number_font=&#8220;Roboto|700|||||||&#8220; number_text_color=&#8220;#ffffff&#8220; number_font_size=&#8220;50px&#8220; number_line_height=&#8220;90px&#8220; animation_style=&#8220;zoom&#8220;][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=&#8220;1_4&#8243; _builder_version=&#8220;3.25&#8243; custom_padding=&#8220;|||&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_number_counter title=&#8220;Ratings &amp; Reviews&#8220; number=&#8220;528&#8243; percent_sign=&#8220;off&#8220; _builder_version=&#8220;4.7.4&#8243; title_font=&#8220;Roboto|700|||||||&#8220; title_text_color=&#8220;#ffffff&#8220; title_font_size=&#8220;18px&#8220; number_font=&#8220;Roboto|700|||||||&#8220; number_text_color=&#8220;#ffffff&#8220; number_font_size=&#8220;50px&#8220; number_line_height=&#8220;90px&#8220; animation_style=&#8220;zoom&#8220;][\/et_pb_number_counter][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8220;1&#8243; _builder_version=&#8220;4.7.4&#8243; _module_preset=&#8220;default&#8220;][et_pb_row _builder_version=&#8220;4.7.4&#8243; _module_preset=&#8220;default&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;4.7.4&#8243; _module_preset=&#8220;default&#8220;][et_pb_text module_class=&#8220;tt-black&#8220; _builder_version=&#8220;4.7.4&#8243; _module_preset=&#8220;default&#8220; header_font=&#8220;Roboto|900|||||||&#8220; header_text_align=&#8220;center&#8220; header_font_size=&#8220;35px&#8220;]<\/p>\n<h1><tt-underline><\/tt-underline> SHARE ON<\/h1>\n<p>[\/et_pb_text][et_pb_button button_url=&#8220;https:\/\/www.linkedin.com\/&#8220; url_new_window=&#8220;on&#8220; button_text=&#8220;LinkedIn&#8220; button_alignment=&#8220;center&#8220; _builder_version=&#8220;4.7.4&#8243; _module_preset=&#8220;default&#8220; custom_button=&#8220;on&#8220; button_bg_color=&#8220;#FF4E00&#8243; button_border_width=&#8220;8px&#8220; button_border_color=&#8220;#FF4E00&#8243; button_border_radius=&#8220;0px&#8220; button_font=&#8220;Roboto|700|||||||&#8220; button_icon=&#8220;%%3%%&#8220; button_icon_color=&#8220;#ffffff&#8220; button_on_hover=&#8220;off&#8220; custom_margin=&#8220;-21px|||||&#8220;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>MICRO INFLUENCER AKTIVIERUNGCase Study L\u2019OR\u00c9AL MEN EXPERT Der weltbekannte Kosmetikhersteller L&#8217;Or\u00e9al war auf der Suche nach einem geeigneten Weg, um User Generated Content und Ratings &amp; Reviews f\u00fcr seine speziell f\u00fcr M\u00e4nnerhaut entwickelte Kosmetikserie Men Expert Hydra Energy zu generieren und gleichzeitig seine online Reichweite zu erh\u00f6hen. Dank des ausgekl\u00fcgelten Selektionsmechanismus von TERRITORY Influence war [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":3898,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[180],"project_tag":[],"class_list":["post-6455","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-beauty-de"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project\/6455","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/comments?post=6455"}],"version-history":[{"count":0,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project\/6455\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/media\/3898"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/media?parent=6455"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project_category?post=6455"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project_tag?post=6455"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}