{"id":6458,"date":"2021-03-23T10:38:21","date_gmt":"2021-03-23T10:38:21","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/nano-macro-influencer-fuer-ravensburger\/"},"modified":"2021-03-23T10:38:24","modified_gmt":"2021-03-23T10:38:24","slug":"nano-macro-influencer-fuer-ravensburger","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/de\/project\/nano-macro-influencer-fuer-ravensburger\/","title":{"rendered":"Nano & Macro Influencer f\u00fcr Ravensburger"},"content":{"rendered":"

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NANO & MACRO INFLUENCER<\/p>\n

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Case Study
Ravensburger<\/h1>\n

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Das deutsche Spielwarenunternehmen Ravensburger suchte nach geeigneten M\u00f6glichkeiten, das interaktive, auditive und digitale Lern- und Kreativsystem tiptoi\u00ae CREATE in der relevanten Zielgruppe zu bewerben. Neben der Steigerung der Bekanntheit offline und online \u00fcber das neue Produkt wollte der Spielwarenhersteller authentischen User Generated Content und glaubw\u00fcrdige Empfehlungen generieren.<\/p>\n

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Eine erfolgreiche Kampagne dank des perfekten Influencer Mixes<\/strong><\/h2>\n<\/div>\n<\/div>\n
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Dank des umfangreichen Selektionsmechanismus von TERRITORY Influence konnten wir neben den 150 Familien, die das Nano Influencer Team bildeten, auch eine Macro Influencerin finden, die die Zielgruppenkriterien des Produkts passend erf\u00fcllte. Die Kombination aus Nano Influencern, die mindestens zwei Kinder in einem bestimmten Alter hatten und bereits einen tiptoi\u00ae Stift zu Hause hatten, und einer Macro Influencerin, die ebenfalls ein gro\u00dfes Publikum innerhalb der passenden Zielgruppe hatte, erwies sich als der perfekte Influencer Mix, um die Anforderungen von Ravensburger zu erf\u00fcllen. W\u00e4hrend die Nano Influencer f\u00fcr Produkttests und Peer-to-Peer-Empfehlungen zust\u00e4ndig waren, steigerte die Macro Influencerin die Online Sichtbarkeit der Marke innerhalb der relevanten Zielgruppe <\/span>Blog Artikel<\/a>, einem<\/span> YouTube Video<\/a>und auf Social Media<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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SHARE ON<\/h1>\n

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NANO & MACRO INFLUENCERCase Study Ravensburger Das deutsche Spielwarenunternehmen Ravensburger suchte nach geeigneten M\u00f6glichkeiten, das interaktive, auditive und digitale Lern- und Kreativsystem tiptoi\u00ae CREATE in der relevanten Zielgruppe zu bewerben. Neben der Steigerung der Bekanntheit offline und online \u00fcber das neue Produkt wollte der Spielwarenhersteller authentischen User Generated Content und glaubw\u00fcrdige Empfehlungen generieren.   Eine […]<\/p>\n","protected":false},"author":19,"featured_media":4098,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[179],"project_tag":[],"class_list":["post-6458","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-leisure-de"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project\/6458","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/comments?post=6458"}],"version-history":[{"count":0,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project\/6458\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/media\/4098"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/media?parent=6458"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project_category?post=6458"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project_tag?post=6458"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}