{"id":6462,"date":"2021-03-23T10:40:00","date_gmt":"2021-03-23T10:40:00","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/macro-influencer-fuer-advance-active-defense\/"},"modified":"2021-03-23T10:40:02","modified_gmt":"2021-03-23T10:40:02","slug":"macro-influencer-fuer-advance-active-defense","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/de\/project\/macro-influencer-fuer-advance-active-defense\/","title":{"rendered":"Macro Influencer f\u00fcr Advance Active Defense"},"content":{"rendered":"\n[et_pb_section fb_built=“1″ admin_label=“Hero“ _builder_version=“4.7.4″ background_color=“#FF4E00″ background_image=“https:\/\/www.territory-influence.com\/wp-content\/uploads\/2020\/12\/circle-background-pattern.png“ custom_padding=“67px|0px|67.1875px|0px|false|false“ animation_style=“zoom“ animation_intensity_zoom=“4%“][et_pb_row _builder_version=“4.7.4″ custom_padding=“|||“ animation_style=“slide“ animation_direction=“top“ animation_intensity_slide=“3%“][et_pb_column type=“4_4″ _builder_version=“3.25″ custom_padding=“|||“ custom_padding__hover=“|||“][et_pb_text _builder_version=“4.9.1″ text_font=“Roboto|500||on|||||“ text_text_color=“#353740″ text_font_size=“16px“ custom_margin=“||19px|||“ animation_style=“slide“ animation_direction=“bottom“ locked=“off“]

MACRO INFLUENCER AKTIVIERUNG<\/p>[\/et_pb_text][et_pb_text module_class=“tt-white“ _builder_version=“4.9.1″ text_font=“||||||||“ header_font=“Roboto|900||on|||||“ header_text_color=“#ffffff“ header_font_size=“50px“ header_line_height=“1.1em“ custom_margin=“|||“ animation_style=“fade“ header_font_size_last_edited=“off|desktop“ locked=“off“]

Case Study<\/h1>\n

<\/tt-underline> ADVANCE ACTIVE DEFENSE<\/h1>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ admin_label=“Case Study Text“ _builder_version=“3.22″ custom_margin=“|||“ custom_padding=“110px||18px|||“][et_pb_row _builder_version=“4.7.4″ _module_preset=“default“ custom_padding=“0px|||||“][et_pb_column type=“4_4″ _builder_version=“4.7.4″ _module_preset=“default“][et_pb_text _builder_version=“4.7.4″ _module_preset=“default“ text_font=“Roboto|500|||||||“ text_font_size=“16px“ header_font=“Roboto|900|||||||“ header_font_size=“45px“ header_2_font=“Roboto|900|||||||“ header_2_font_size=“30px“]
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Der multinationale Tiernahrungshersteller Affinity Petcare setzte erneut auf Territory Influence, um seine Markenbekanntheit f\u00fcr die Advance Active Defense Reihe zu generieren. Zum Einsatz kamen 8 Macro Influencer. Diese erhielten eine an die Bed\u00fcrfnisse ihres Haustieres angepasste Packung Futter sowie einen Advance-Napf, um ihre Mahlzeiten noch mehr genie\u00dfen zu k\u00f6nnen. Das spannende an diesem Futter: Es handelt sich hierbei um ein Produkt, das von Veterin\u00e4rexperten entwickelt wurde und aus hochwertigen Inhaltsstoffen besteht und somit die nat\u00fcrlichen Abwehrkr\u00e4fte der Haustiere unterst\u00fctzt.<\/p>\n

Eine Kampagne, die Mensch und Tier n\u00e4her zusammenbringt.<\/h2>\n

Das Influencer-Team generierte durch unterhaltsame und informative Inhalte insgesamt 971.075 Social Media Impressionen – und erreichte damit eine Audience von 1.688.914 Personen. <\/span>Mit dabei warnen unteranderem Macro Influencer wie @criscalatrava mit 111.000 Followern auf Instagram. Er erz\u00e4hlt seinen Followern die Geschichte von seinem Haustier: „Alle, die Charlie kennen, wissen, dass er ein \u00dcberlebensk\u00fcnstler ist. Seit wir ihn aus der Garage gerettet haben (da dachten wir noch er sei ein graues K\u00e4tzchen, bis wir ihn ein paar Mal gebadet haben \ud83d\ude02), haben wir immer versucht, ihn gesund und gl\u00fccklich aufwachsen zu lassen. Als dann die Jungs von @advance_es auf uns zu kamen und wollten, dass er ihre Active Defense-Reihe ausprobiert, die dabei hilft, seine Abwehrkr\u00e4fte und nat\u00fcrlichen Barrieren zu st\u00e4rken, dachten wir, dass es eine gro\u00dfartige Idee ist, gerade jetzt wo die K\u00e4lte kommt und er viel Zeit auf der Terrasse verbringt, um zu spielen und sein Unwesen zu treiben. \ud83d\ude48<\/span>#AdvanceEs #AdvanceActiveDefense #Petfood #ad“<\/span><\/p>\n

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<\/tt-underline> SHARE ON<\/h1>[\/et_pb_text][et_pb_button button_url=“https:\/\/www.linkedin.com\/“ url_new_window=“on“ button_text=“LinkedIn“ button_alignment=“center“ _builder_version=“4.7.7″ _module_preset=“default“ custom_button=“on“ button_bg_color=“#FF4E00″ button_border_width=“8px“ button_border_color=“#FF4E00″ button_border_radius=“0px“ button_font=“Roboto|700|||||||“ button_icon=“%%3%%“ button_icon_color=“#ffffff“ button_on_hover=“off“ background_layout=“dark“ custom_margin=“-21px|||||“][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"

MACRO INFLUENCER AKTIVIERUNGCase Study ADVANCE ACTIVE DEFENSE Der multinationale Tiernahrungshersteller Affinity Petcare setzte erneut auf Territory Influence, um seine Markenbekanntheit f\u00fcr die Advance Active Defense Reihe zu generieren. Zum Einsatz kamen 8 Macro Influencer. Diese erhielten eine an die Bed\u00fcrfnisse ihres Haustieres angepasste Packung Futter sowie einen Advance-Napf, um ihre Mahlzeiten noch mehr genie\u00dfen zu […]<\/p>\n","protected":false},"author":19,"featured_media":6303,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[1848],"project_tag":[],"class_list":["post-6462","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-pet-care-de"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project\/6462","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/comments?post=6462"}],"version-history":[{"count":0,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project\/6462\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/media\/6303"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/media?parent=6462"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project_category?post=6462"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project_tag?post=6462"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}