{"id":6464,"date":"2021-03-23T10:42:04","date_gmt":"2021-03-23T10:42:04","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/macro-star-influencer-fuer-cafe-royal-honduras\/"},"modified":"2021-03-23T10:42:06","modified_gmt":"2021-03-23T10:42:06","slug":"macro-star-influencer-fuer-cafe-royal-honduras","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/de\/project\/macro-star-influencer-fuer-cafe-royal-honduras\/","title":{"rendered":"Macro & Star Influencer f\u00fcr Caf\u00e9 Royal Honduras"},"content":{"rendered":"

[et_pb_section fb_built=“1″ admin_label=“Hero“ _builder_version=“4.7.4″ background_color=“#FF4E00″ background_image=“https:\/\/www.territory-influence.com\/wp-content\/uploads\/2020\/12\/circle-background-pattern.png“ custom_padding=“67px|0px|67.1875px|0px|false|false“ animation_style=“zoom“ animation_intensity_zoom=“4%“][et_pb_row _builder_version=“4.7.4″ custom_padding=“|||“ animation_style=“slide“ animation_direction=“top“ animation_intensity_slide=“3%“][et_pb_column type=“4_4″ _builder_version=“3.25″ custom_padding=“|||“ custom_padding__hover=“|||“][et_pb_text _builder_version=“4.9.1″ text_font=“Roboto|500||on|||||“ text_text_color=“#353740″ text_font_size=“16px“ custom_margin=“||19px|||“ animation_style=“slide“ animation_direction=“bottom“ hover_enabled=“0″ locked=“off“ sticky_enabled=“0″]MACRO & STAR INFLUENCER[\/et_pb_text][et_pb_text module_class=“tt-white“ _builder_version=“4.9.1″ text_font=“||||||||“ header_font=“Roboto|900||on|||||“ header_text_color=“#ffffff“ header_font_size=“50px“ header_line_height=“1.1em“ custom_margin=“|||“ animation_style=“fade“ header_font_size_last_edited=“off|desktop“ locked=“off“]<\/p>\n

Case Study
<\/tt-underline>Caf\u00e9 Royal Honduras<\/h1>\n

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Im Sommer 2020 launchte Caf\u00e9 Royal die Kaffeebohnen-Linie HONDURAS mit einem starken Fokus auf das Engagement der Marke in Zentralamerika, die Lebensqualit\u00e4t und Arbeitsbedingungen der Kaffeebauern nachhaltig zu verbessern. Um bereits vor der Ankunft der drei neuen Sorten das Interesse der Verbraucher zu wecken, wandte sich das Marketingteam an Territory Influence. Um das Ziel der Sichtbarkeit zu erreichen, rekrutierte die Agentur sechs franz\u00f6sische Macro und Star Influencer mit engagierten Communities von 200.000 bis 3,6 Mio. Abonnenten. Ihre Mission: Inhalte (UGC) und Produktfeedback auf Instagram zu generieren – eine Plattform, die mit der Marketing-Zielgruppe affin ist.<\/p>\n

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Ein starker Teaser f\u00fcr die Marke dank Macro & Star Influencer.<\/strong><\/h2>\n<\/div>\n<\/div>\n
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Die Expertise und das Engagement von Caf\u00e9 Royal wurde an die Macher weitergegeben – ausgew\u00e4hlt aufgrund ihrer Werte und Interessen, die sie mit der Marke gemeinsam haben. Sie konnten die verschiedenen Produkte zu Hause probieren und ihre eigene Meinung teilen. Abgesehen von ein paar Kampagnen-Hashtags und einem „Swipe Up“-Link, den sie verwenden sollten, war das Briefing bewusst leicht gehalten, um ihre Kreativit\u00e4t und ihren Stil zu respektieren. Dieses von der Marke gew\u00e4hrte Vertrauen erm\u00f6glichte es, die Ergebnisse der Kampagnen zu maximieren: 1,43 Millionen Impressionen f\u00fcr 5 Posts und 44 Story-Sequenzen, mit einem durchschnittlichen Engagement von 13,4 %. UGC waren auch ein guter Weg, um f\u00fcr das Caf\u00e9 Royal-Projekt zu werben – nicht nur \u00fcber Influencer, sondern auch \u00fcber exponierte Verbraucher mit mehr als 700 positiven Kommentaren und Erkenntnissen. Eine Erfolgsgeschichte f\u00fcr die Marke, die sich mit ihrer Innovation in den Regalen fortsetzte.
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<\/tt-underline> SHARE ON<\/h1>\n

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MACRO & STAR INFLUENCERCase StudyCaf\u00e9 Royal Honduras Im Sommer 2020 launchte Caf\u00e9 Royal die Kaffeebohnen-Linie HONDURAS mit einem starken Fokus auf das Engagement der Marke in Zentralamerika, die Lebensqualit\u00e4t und Arbeitsbedingungen der Kaffeebauern nachhaltig zu verbessern. Um bereits vor der Ankunft der drei neuen Sorten das Interesse der Verbraucher zu wecken, wandte sich das Marketingteam […]<\/p>\n","protected":false},"author":19,"featured_media":5593,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[178],"project_tag":[],"class_list":["post-6464","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-food-beverages-de"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project\/6464","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/comments?post=6464"}],"version-history":[{"count":0,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project\/6464\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/media\/5593"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/media?parent=6464"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project_category?post=6464"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project_tag?post=6464"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}