{"id":6474,"date":"2021-03-23T10:46:15","date_gmt":"2021-03-23T10:46:15","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/nano-micro-influencer-fuer-caudalie-vinoperfect\/"},"modified":"2021-03-23T10:46:17","modified_gmt":"2021-03-23T10:46:17","slug":"nano-micro-influencer-fuer-caudalie-vinoperfect","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/de\/project\/nano-micro-influencer-fuer-caudalie-vinoperfect\/","title":{"rendered":"Nano & Micro Influencer f\u00fcr Caudalie Vinoperfect"},"content":{"rendered":"\n[et_pb_section fb_built=“1″ admin_label=“Hero“ _builder_version=“4.7.4″ background_color=“#FF4E00″ background_image=“https:\/\/www.territory-influence.com\/wp-content\/uploads\/2020\/12\/circle-background-pattern.png“ custom_padding=“67px|0px|67.1875px|0px|false|false“ animation_style=“zoom“ animation_intensity_zoom=“4%“][et_pb_row _builder_version=“4.7.4″ custom_padding=“|||“ animation_style=“slide“ animation_direction=“top“ animation_intensity_slide=“3%“][et_pb_column type=“4_4″ _builder_version=“3.25″ custom_padding=“|||“ custom_padding__hover=“|||“][et_pb_text _builder_version=“4.9.1″ text_font=“Roboto|500||on|||||“ text_text_color=“#353740″ text_font_size=“16px“ custom_margin=“||19px|||“ animation_style=“slide“ animation_direction=“bottom“ hover_enabled=“0″ locked=“off“ sticky_enabled=“0″]NANO & MICRO INFLUENCER[\/et_pb_text][et_pb_text module_class=“tt-white“ _builder_version=“4.9.1″ text_font=“||||||||“ header_font=“Roboto|900||on|||||“ header_text_color=“#ffffff“ header_font_size=“50px“ header_line_height=“1.1em“ custom_margin=“|||“ animation_style=“fade“ hover_enabled=“0″ header_font_size_last_edited=“off|desktop“ locked=“off“ sticky_enabled=“0″]

Case Study
<\/tt-underline>Caudalie Vinoperfect<\/h1>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ admin_label=“Case Study Text“ _builder_version=“3.22″ custom_margin=“|||“ custom_padding=“110px||18px|||“][et_pb_row _builder_version=“4.7.4″ _module_preset=“default“ custom_padding=“0px|||||“][et_pb_column type=“4_4″ _builder_version=“4.7.4″ _module_preset=“default“][et_pb_text _builder_version=“4.9.1″ _module_preset=“default“ text_font=“Roboto|500|||||||“ text_font_size=“16px“ header_font=“Roboto|900|||||||“ header_font_size=“45px“ header_2_font=“Roboto|900|||||||“ header_2_font_size=“30px“ hover_enabled=“0″ sticky_enabled=“0″]
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\n\n2018 unterst\u00fctzten den Relaunch der Vinoperfect-Hautpflegeserie, indem wir einen europ\u00e4ischen Influencer Kampagnenansatz in Frankreich, Italien, Spanien, Belgien und Deutschland starteten. Insgesamt wurden 8.900 Influencer \u00fcber unsere trnd-Communities aus unbezahlten Mitgliedern ausgesucht. Die ausgew\u00e4hlten Frauen im Alter von 20 bis 50 Jahren waren allesamt Nicht-Konsumentinnen von Caudalie und hatten Probleme mit Hautflecken sowie mit dem Strahlen ihres Teints.\n\n \n\n<\/div>\n<\/div>\n
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Eine europ\u00e4ische Kampagne mit einer 91%igen Weiterempfehlung der Marke.<\/strong><\/h2>\n<\/div>\n<\/div>\n
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\n\nNach zwei Monaten und eine Phase von Produktaufkl\u00e4rung, 1:1-Dialogen und neuen Beauty-Routinen, f\u00fchrte unsere Kampagne zu 2,4 Mio. Peer-to-Peer-Gespr\u00e4chen in ganz Europa. Online wurden 21.000 Inhalte auf Social Media und Blogs ver\u00f6ffentlicht – und damit \u00fcber 4,3 Mio. Kontakte erreicht. Produktbewertungen und -rezensionen wurden auch auf speziellen Websites und E-Shops ver\u00f6ffentlicht, um die E-Reputation der Marke und den Sales Uplift zu verbessern. \u00dcber die authentischen Testimonials hinaus hatte die Kampagne einen Sales Impact dank exklusiver Promotion-Codes, die von den Nano & Micro Influencern geteilt wurden und Freunde & Familie zum Kauf der Vinoperfect-L\u00f6sungen ermutigte.<\/span>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ make_equal=“on“ use_custom_gutter=“on“ gutter_width=“1″ specialty=“on“ padding_top_1=“0px“ admin_label=“Work Section“ module_class=“ et_pb_specialty_fullwidth“ _builder_version=“3.22″ inner_width=“100%“ inner_width_tablet=“100%“ inner_width_phone=““ inner_width_last_edited=“on|desktop“ inner_max_width=“100%“ inner_max_width_tablet=“100%“ inner_max_width_phone=““ inner_max_width_last_edited=“on|desktop“ custom_padding=“0px|5%|0px|5%“ 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animation_intensity_zoom=“10%“][et_pb_column type=“1_4″ _builder_version=“3.25″ custom_padding=“|||“ custom_padding__hover=“|||“][et_pb_number_counter title=“Nano & Micro Influencer“ number=“8 900″ percent_sign=“off“ _builder_version=“4.9.1″ title_font=“Roboto|700|||||||“ title_text_color=“#ffffff“ title_font_size=“18px“ number_font=“Roboto|700|||||||“ number_text_color=“#ffffff“ number_font_size=“50px“ number_line_height=“90px“ animation_style=“zoom“ hover_enabled=“0″ sticky_enabled=“0″][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=“1_4″ _builder_version=“3.25″ custom_padding=“|||“ custom_padding__hover=“|||“][et_pb_number_counter title=“Offline Reach“ number=“2,4 Mio.“ percent_sign=“off“ _builder_version=“4.9.1″ title_font=“Roboto|700|||||||“ title_text_color=“#ffffff“ title_font_size=“18px“ number_font=“Roboto|700|||||||“ number_text_color=“#ffffff“ number_font_size=“50px“ number_line_height=“90px“ animation_style=“zoom“ hover_enabled=“0″ 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<\/tt-underline> SHARE ON<\/h1>[\/et_pb_text][et_pb_button button_url=“https:\/\/www.linkedin.com\/“ url_new_window=“on“ button_text=“LinkedIn“ button_alignment=“center“ _builder_version=“4.7.7″ _module_preset=“default“ custom_button=“on“ button_bg_color=“#FF4E00″ button_border_width=“8px“ button_border_color=“#FF4E00″ button_border_radius=“0px“ button_font=“Roboto|700|||||||“ button_icon=“%%3%%“ button_icon_color=“#ffffff“ button_on_hover=“off“ background_layout=“dark“ custom_margin=“-21px|||||“][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"

NANO & MICRO INFLUENCERCase Study Caudalie Vinoperfect 2018 unterst\u00fctzten den Relaunch der Vinoperfect-Hautpflegeserie, indem wir einen europ\u00e4ischen Influencer Kampagnenansatz in Frankreich, Italien, Spanien, Belgien und Deutschland starteten. Insgesamt wurden 8.900 Influencer \u00fcber unsere trnd-Communities aus unbezahlten Mitgliedern ausgesucht. Die ausgew\u00e4hlten Frauen im Alter von 20 bis 50 Jahren waren allesamt Nicht-Konsumentinnen von Caudalie und hatten […]<\/p>\n","protected":false},"author":19,"featured_media":5656,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[180],"project_tag":[],"class_list":["post-6474","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-beauty-de"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project\/6474","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/comments?post=6474"}],"version-history":[{"count":0,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project\/6474\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/media\/5656"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/media?parent=6474"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project_category?post=6474"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project_tag?post=6474"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}