{"id":6478,"date":"2021-03-23T10:59:18","date_gmt":"2021-03-23T10:59:18","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/nano-micro-influencer-aktivierung-fuer-okay-pratic\/"},"modified":"2021-03-23T10:59:20","modified_gmt":"2021-03-23T10:59:20","slug":"nano-micro-influencer-aktivierung-fuer-okay-pratic","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/de\/project\/nano-micro-influencer-aktivierung-fuer-okay-pratic\/","title":{"rendered":"Nano & Micro Influencer Aktivierung f\u00fcr Okay Pratic‘"},"content":{"rendered":"

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NANO & MICRO INFLUENCER AKTIVIERUNG<\/p>\n

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Case Study
<\/tt-underline>OKAY PRATIC‘<\/h1>\n

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Wir unterst\u00fctzten Okay bei Einf\u00fchrung eines neuen Papierhandtuchs auf dem franz\u00f6sischen Markt, <\/span><\/span><\/span>indem wir die Verwendungsm\u00f6glichkeiten au\u00dferhalb der K\u00fcche zeigten. 2,500 2.500 motivierte Nano & Micro Influencer wurden auf unserer trnd-Community rekrutiert, um Produktbewertungen zu schreiben, die auf realen „Missgeschicken“ basieren.Alle<\/span> Influencer waren zwischen 25 und 49 Jahre alt und hatten <\/span><\/span><\/span>entweder ein Kind, ein Haustier oder eine Leidenschaft f\u00fcr Dekoration & DIY. <\/span><\/span><\/span>Diese unterschiedlichen <\/span><\/span><\/span>Verbrauchergruppen repr\u00e4sentieren die Vielseitigkeit des Papierhandtuchs und <\/span><\/span><\/span>die Wichtigkeit, es in die Einrichtung jedes Raumes integrieren zu k\u00f6nnen. <\/span><\/span>\u200b<\/span><\/span><\/span><\/p>\n

92% Kaufabsicht f\u00fcr die Okay-Innovation<\/h2>\n

Nach einem Monat des Dialogs, der Produkterfahrung und der Ausbildung, stimmten 99 % zu, <\/span><\/span><\/span>dass Okay Pratic‘ immer zur Hand ist. Dieses Feedback verbreiteten<\/span>sie auch auf unterschiedlichen Kan\u00e4len <\/span><\/span>offline und online. <\/span><\/span><\/span>Jennifer DIAZ (Marketing Manager HHT for France, Belgium & Italy) <\/span><\/span><\/span>sagte:<\/span><\/span> <\/span><\/span><\/span>\u201cDie Kampagne <\/span><\/span><\/span>war ein echter Erfolg f\u00fcr unsere Marke und zeigt die starken Kundenbindungs- <\/span><\/span><\/span> -m\u00f6glichkeiten. Okay konnte diese Produktinnovation sichtbar machen, neue <\/span><\/span><\/span>Kosumenten gewinnen und sich auf den von den Influencern generierten Content verlassen.\u201d <\/span><\/span><\/span>Produktbewertungen wurden auf der Website der Marke genutzt und Claims – wie „98% w\u00fcrden Okay Pratic weiterempfehlen“ – wurden auf der Verpackung angebracht, <\/span><\/span><\/span>um die Produktempfehllung sichtbar zu machen.<\/span><\/span>\u200b<\/span><\/p>\n

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<\/tt-underline> SHARE ON<\/h1>\n

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NANO & MICRO INFLUENCER AKTIVIERUNG Case Study OKAY PRATIC‘ Wir unterst\u00fctzten Okay bei Einf\u00fchrung eines neuen Papierhandtuchs auf dem franz\u00f6sischen Markt, indem wir die Verwendungsm\u00f6glichkeiten au\u00dferhalb der K\u00fcche zeigten. 2,500 2.500 motivierte Nano & Micro Influencer wurden auf unserer trnd-Community rekrutiert, um Produktbewertungen zu schreiben, die auf realen „Missgeschicken“ basieren.Alle Influencer waren zwischen 25 und […]<\/p>\n","protected":false},"author":19,"featured_media":4362,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[184],"project_tag":[],"class_list":["post-6478","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-household-de"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project\/6478","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/comments?post=6478"}],"version-history":[{"count":0,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project\/6478\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/media\/4362"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/media?parent=6478"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project_category?post=6478"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project_tag?post=6478"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}