{"id":6499,"date":"2021-03-23T12:51:13","date_gmt":"2021-03-23T12:51:13","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/nano-influencers-fuer-loreal-elvital-hair-care\/"},"modified":"2021-04-21T09:20:08","modified_gmt":"2021-04-21T09:20:08","slug":"nano-influencers-fuer-loreal-elvital-hair-care","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/de\/project\/nano-influencers-fuer-loreal-elvital-hair-care\/","title":{"rendered":"Nano Influencer f\u00fcr L’Or\u00e9al Elvital Hair Care"},"content":{"rendered":"

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NANO INFLUENCER<\/p>\n

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Case Study
L’or\u00e9al Elvital<\/h1>\n

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Jedes Haar ist anders, so auch die Pflege, die es braucht. Deshalb durften unsere Influencer herausfinden, welche der 4 Elvital-Haarpflegen ihr Haar zum Strahlen bringen: Dream Length, Color-Glanz, \u00d6l Magique oder Total Repair 5. Wir aktivierten 5.000 Influencer – aufgeteilt in 4 Teams – um online und offline Awareness, authentischen UGC, Bewertungen und Rezensionen mit echten Produkttests zu Hause zu schaffen.<\/p>\n

Die Kampagne war in 2 Teile gegliedert: Im ersten Schritt wurden unsere Influencer in der sogenannten Education-Phase mit einer Kampagnen Website auf TRND.de zu Produktexperten ausgebildet und z.B. \u00fcber das neue Nachhaltigkeitskonzept der Marke zu aufgekl\u00e4rt. Als zweites, in der Erlebnis-Phase, erhielten die Influencer ihre Elvital-Box, mit welchen die 4 Teams gemeinsam mit ihren Freunden ihre individuelle Haarpflege erleben konnten. Der zus\u00e4tzliche Dialog \u00fcber Blogartikel und Newsletter vertiefte das Wissen \u00fcber Elvital und inspirierte die Influencer zur Content Erstellung an strategischen Touchpoints f\u00fcr L’Or\u00e9al.<\/p>\n

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Eine sch\u00f6ne und starke Kampagne mit \u00fcber 7,1 Mio. Reichweite on- & offline.<\/strong><\/h2>\n<\/div>\n<\/div>\n
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Die Influencerinnen probierten 2 Wochen lang die Elvital-Routine aus und teilten ihre Erfahrungen auf dem TRND Kampagnenblog, in den sozialen Medien, auf loreal-paris.de und in pers\u00f6nlichen Gespr\u00e4chen mit ihren Freunden. Mit gro\u00dfem Erfolg! Sieht Dir das Video auf dieser Seite an, um mehr Details und Ergebnisse zu sehen.<\/span><\/p>\n

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SHARE ON<\/h1>\n

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NANO INFLUENCERCase StudyL’or\u00e9al Elvital Jedes Haar ist anders, so auch die Pflege, die es braucht. Deshalb durften unsere Influencer herausfinden, welche der 4 Elvital-Haarpflegen ihr Haar zum Strahlen bringen: Dream Length, Color-Glanz, \u00d6l Magique oder Total Repair 5. Wir aktivierten 5.000 Influencer – aufgeteilt in 4 Teams – um online und offline Awareness, authentischen UGC, […]<\/p>\n","protected":false},"author":19,"featured_media":6414,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[180],"project_tag":[],"class_list":["post-6499","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-beauty-de"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project\/6499","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/comments?post=6499"}],"version-history":[{"count":0,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project\/6499\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/media\/6414"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/media?parent=6499"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project_category?post=6499"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project_tag?post=6499"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}