{"id":6794,"date":"2021-04-08T10:09:55","date_gmt":"2021-04-08T10:09:55","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/jahresplan-micro-macro-influencer-fuer-s-oliver\/"},"modified":"2021-04-08T10:18:25","modified_gmt":"2021-04-08T10:18:25","slug":"jahresplan-micro-macro-influencer-fuer-s-oliver","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/de\/project\/jahresplan-micro-macro-influencer-fuer-s-oliver\/","title":{"rendered":"Jahresplan: Micro & Macro Influencer f\u00fcr s.Oliver"},"content":{"rendered":"

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MICRO & MACRO INFLUENCER AKTIVIERUNG<\/p>\n

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Case Study
<\/tt-underline>s.Oliver<\/h1>\n

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2019 und 2020 haben wir 150 Micro & Macro Influencer:innen aktiviert, die f\u00fcr s.Oliver die neusten Seasonals auf authentische Art und Weise pr\u00e4sentiert haben. Die Influencer:innen haben die neuen Kollektionen mit ihren pers\u00f6nlichen Styling-Tipps auf Instagram inszeniert und somit Aufmerksamkeit f\u00fcr die s.Oliver Mode in ihrem gro\u00dfen online Netzwerk geschaffen. F\u00fcr s.Oliver war es wichtig, dass die Influencer f\u00fcr die Kampagne\u00a0 kreative Freiheit bekommen, da diese selbst am besten wissen, was ihrer Community gef\u00e4llt und authentisch wirkt. Das Ergebnis: Toller und authentischer User Generated Content (UGC) und eine hohe Engagement Rate von 11,8%.<\/span><\/span><\/p>\n

Ein Jahresplan mit 147 Micro & Macro Influencern in 5 Kampagnen<\/h2>\n

Einige der Bilder und Videos von Social Media wurden auf der s.Oliver Website integriert. Das erh\u00f6hte den Traffic und die Conversions, da so die Influencer-Looks direkt im Online Shop erworben werden konnten.<\/span><\/span> Zus\u00e4tzlich zu Instagram nutzten die Influencer das Jahr \u00fcber TikTok, um die unterschiedlichen Styles inspirierend, kreativ und unterhaltsam in Szene zu setzen. Als i-T\u00fcpfelchen der Kampagne kam der sogenannte „Social Boost“ zum Einsatz. Hierbei wurde der sch\u00f6nste Influencer Content noch einmal als Paid Ad ausgespielt, was zus\u00e4tzliche Reichweite und Aufmerksamkeit generiert. Schau Dir weiter unten auf der Seite das Video zur Kampagne und die Ergebnisse an!<\/p>\n

<\/span><\/p>\n<\/div>\n<\/div>\n

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<\/tt-underline> SHARE ON<\/h1>\n

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MICRO & MACRO INFLUENCER AKTIVIERUNGCase Studys.Oliver 2019 und 2020 haben wir 150 Micro & Macro Influencer:innen aktiviert, die f\u00fcr s.Oliver die neusten Seasonals auf authentische Art und Weise pr\u00e4sentiert haben. Die Influencer:innen haben die neuen Kollektionen mit ihren pers\u00f6nlichen Styling-Tipps auf Instagram inszeniert und somit Aufmerksamkeit f\u00fcr die s.Oliver Mode in ihrem gro\u00dfen online Netzwerk […]<\/p>\n","protected":false},"author":19,"featured_media":6719,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[193],"project_tag":[],"class_list":["post-6794","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-fashion-de"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project\/6794","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/comments?post=6794"}],"version-history":[{"count":0,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project\/6794\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/media\/6719"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/media?parent=6794"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project_category?post=6794"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project_tag?post=6794"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}