{"id":7512,"date":"2021-05-06T09:05:56","date_gmt":"2021-05-06T09:05:56","guid":{"rendered":"https:\/\/www.territory-influence.com\/?post_type=project&#038;p=7512"},"modified":"2023-07-26T08:13:22","modified_gmt":"2023-07-26T08:13:22","slug":"nano-influencer-aktivierung-fuer-die-sparda-bank-west","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/de\/project\/nano-influencer-aktivierung-fuer-die-sparda-bank-west\/","title":{"rendered":"Nano Influencer Aktivierung f\u00fcr die Sparda Bank West"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8220;1&#8243; admin_label=&#8220;Hero&#8220; _builder_version=&#8220;4.7.4&#8243; background_color=&#8220;#FF4E00&#8243; background_image=&#8220;https:\/\/www.territory-influence.com\/wp-content\/uploads\/2020\/12\/circle-background-pattern.png&#8220; custom_margin=&#8220;||39px|||&#8220; custom_padding=&#8220;67px|0px|70.2px|0px|false|false&#8220; animation_style=&#8220;zoom&#8220; animation_intensity_zoom=&#8220;4%&#8220;][et_pb_row _builder_version=&#8220;4.7.4&#8243; custom_padding=&#8220;|||&#8220; animation_style=&#8220;slide&#8220; animation_direction=&#8220;top&#8220; animation_intensity_slide=&#8220;3%&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;3.25&#8243; custom_padding=&#8220;|||&#8220; custom_padding__hover=&#8220;|||&#8220;][et_pb_text _builder_version=&#8220;4.9.2&#8243; text_font=&#8220;Roboto|500||on|||||&#8220; text_text_color=&#8220;#353740&#8243; text_font_size=&#8220;16px&#8220; custom_margin=&#8220;||19px|||&#8220; animation_style=&#8220;slide&#8220; animation_direction=&#8220;bottom&#8220; locked=&#8220;off&#8220;]<\/p>\n<p>MACRO INFLUENCER AKTIVIERUNG<\/p>\n<p>[\/et_pb_text][et_pb_text module_class=&#8220;tt-white&#8220; _builder_version=&#8220;4.9.2&#8243; text_font=&#8220;||||||||&#8220; header_font=&#8220;Roboto|900||on|||||&#8220; header_text_color=&#8220;#ffffff&#8220; header_font_size=&#8220;50px&#8220; header_line_height=&#8220;1.1em&#8220; custom_margin=&#8220;|||&#8220; animation_style=&#8220;fade&#8220; header_font_size_last_edited=&#8220;off|desktop&#8220; locked=&#8220;off&#8220;]<\/p>\n<h1>Case Study<br \/>SPARDA BANK WEST<\/h1>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8220;1&#8243; admin_label=&#8220;Case Study Text&#8220; _builder_version=&#8220;3.22&#8243; min_height=&#8220;265.4px&#8220; custom_margin=&#8220;106px|||||&#8220; custom_padding=&#8220;110px||18px|||&#8220;][et_pb_row _builder_version=&#8220;4.7.4&#8243; _module_preset=&#8220;default&#8220; custom_margin=&#8220;-132px|auto|-80px|auto||&#8220; custom_padding=&#8220;0px||0px|||&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;4.7.4&#8243; _module_preset=&#8220;default&#8220;][et_pb_text _builder_version=&#8220;4.9.2&#8243; _module_preset=&#8220;default&#8220; text_font=&#8220;Roboto|500|||||||&#8220; text_font_size=&#8220;16px&#8220; header_font=&#8220;Roboto|900|||||||&#8220; header_font_size=&#8220;45px&#8220; header_2_font=&#8220;Roboto|900|||||||&#8220; header_2_font_size=&#8220;30px&#8220; min_height=&#8220;267.4px&#8220; custom_margin=&#8220;||0px|||&#8220; custom_padding=&#8220;0px|||||&#8220;]<\/p>\n<div class=\"item-padd-mob section-text text-block \">\n<div class=\"simple-text md\">\n<p>Unter dem Motto \u201eMacht es euch Zuhause sch\u00f6n\u201c ist das Ziel der Kampagne Aufmerksamkeit f\u00fcr das Thema Eigenheim und auch die Finanzierung dessen zu schaffen. In diesem Zuge wird die Sparda Bank West als kompetenter Partner in allen Belangen platziert.<\/p>\n<h2>6 DIY-affine Macro Influencer:innen f\u00fcr die Sparda Bank West<\/h2>\n<p>Die Influencerinnen, mit Wohnsitz im Gesch\u00e4ftsgebiet der Sparda Bank West schufen auf kreative Art und Weise Aufmerksamkeit f\u00fcr das Thema \u201eEigenheim\u201c. Sie bastelten innerhalb eines IGTV\u2018s eine DIY-Idee aus dem Couch-Magazin, in Zusammenarbeit mit der Sparda Bank West nach, um ihre eigenen 4 W\u00e4nde f\u00fcr die Weihnachtszeit gem\u00fctlicher zu gestalten. Daf\u00fcr berichteten sie von ihren eigenen Erfahrungen zum Thema Eigenheim und platzierten die Sparda Bank als kompetenten Partner in diesem Bereich. Zus\u00e4tzlich wurden 3 Posts mit Social Boost gepusht, wodruch die organische Reichweite von 139.000 auf \u00fcber 4,5 Mio. anstieg.\u00a0<span style=\"font-size: 16px;\"><\/span><\/p>\n<\/div>\n<\/div>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8220;1&#8243; make_equal=&#8220;on&#8220; use_custom_gutter=&#8220;on&#8220; gutter_width=&#8220;1&#8243; specialty=&#8220;on&#8220; padding_top_1=&#8220;0px&#8220; admin_label=&#8220;Work Section&#8220; module_class=&#8220; et_pb_specialty_fullwidth&#8220; _builder_version=&#8220;3.22&#8243; inner_width=&#8220;100%&#8220; inner_width_tablet=&#8220;100%&#8220; inner_width_phone=&#8220;&#8220; inner_width_last_edited=&#8220;on|desktop&#8220; inner_max_width=&#8220;100%&#8220; inner_max_width_tablet=&#8220;100%&#8220; inner_max_width_phone=&#8220;&#8220; inner_max_width_last_edited=&#8220;on|desktop&#8220; custom_padding=&#8220;0px|5%|0px|5%&#8220; make_fullwidth=&#8220;on&#8220; locked=&#8220;off&#8220;][et_pb_column type=&#8220;1_2&#8243; 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title_font=&#8220;Roboto|700|||||||&#8220; title_text_color=&#8220;#ffffff&#8220; title_font_size=&#8220;18px&#8220; number_font=&#8220;Roboto|700|||||||&#8220; number_text_color=&#8220;#ffffff&#8220; number_font_size=&#8220;50px&#8220; number_line_height=&#8220;90px&#8220; animation_style=&#8220;zoom&#8220;][\/et_pb_number_counter][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8220;1&#8243; _builder_version=&#8220;4.7.4&#8243; _module_preset=&#8220;default&#8220;][et_pb_row _builder_version=&#8220;4.7.4&#8243; _module_preset=&#8220;default&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;4.7.4&#8243; _module_preset=&#8220;default&#8220;][et_pb_text module_class=&#8220;tt-black&#8220; _builder_version=&#8220;4.9.7&#8243; _module_preset=&#8220;default&#8220; header_font=&#8220;Roboto|900|||||||&#8220; header_text_align=&#8220;center&#8220; header_font_size=&#8220;35px&#8220; hover_enabled=&#8220;0&#8243; sticky_enabled=&#8220;0&#8243;]<\/p>\n<h1>TEILE AUF<\/h1>\n<p>[\/et_pb_text][et_pb_button button_url=&#8220;https:\/\/www.linkedin.com\/&#8220; 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