{"id":7634,"date":"2021-05-03T16:01:25","date_gmt":"2021-05-03T16:01:25","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/macro-influencers-kreiern-rezepte-fuer-die-schogetten-bowls-edition\/"},"modified":"2023-07-19T14:21:11","modified_gmt":"2023-07-19T14:21:11","slug":"macro-influencers-kreiern-rezepte-fuer-die-schogetten-bowls-edition","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/de\/project\/macro-influencers-kreiern-rezepte-fuer-die-schogetten-bowls-edition\/","title":{"rendered":"Macro Influencer kreiern Rezepte f\u00fcr die Schogetten „Bowl“ Edition"},"content":{"rendered":"

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MACRO INFLUENCER AKTIVIERUNG<\/p>\n

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Case Study
Schogetten „Bowls“ Edition<\/h1>\n

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F\u00fcr die neue Schogetten Limited Edition „Bowls“, war das Ziel, durch Instagram Posts und Stories Aufmerksamkeit zu erreichen. Dazu kreierten 5 Influencer:innen passend zu je einer Schogetten Bowls Sorte eine individuelle s\u00fc\u00dfe Bowl. <\/p>\n

Durch hochwertige Bildsprache und gelungenes Storytelling wurden 420k Views erreicht.<\/h2>\n

Die Influencer:innen haben ihre Schogetten Bowls Kreationen durch hochwertige Bildsprache und gelungenem Storytelling in ihren Instagram Feed einbezogen. Au\u00dferdem wurden die Follower durch die Verlinkung zum Online-Shop motiviert, die Schogetten direkt zu kaufen. In den Posts wurden die Produkte perfekt in Szene gesetzt und die Schogetten Bowl Kreation schmackhaft pr\u00e4sentiert. Viele positive Kommentare und R\u00fcckmeldungen zeigen, dass die Produkte bei den Communities sehr gut angekommen sind. Besonders sch\u00f6n war die \u00e4sthetische Bildsprache und dem hervorragenden Look&Feel der Posts.<\/span><\/p>\n

Insgesamt konnten wir mit \u00fcber 420.000 Sichtkontakten auf Instagram \u00fcber alle Content Pieces der Kampagne hinweg (Instagram Post sowie alle Instagram Story Sequenzen plus Blogpost) eine hohe Sichtbarkeit f\u00fcr die Schogetten Bowls generieren. Durchschnittlich hatte eine Story-Sequenz rund 6.000 Zuschauer:innen.Die 384 Klicks zeigen das Interesse der Follower, die Produkte online zu kaufen. Die R\u00fcckmeldungen in den Kommentaren der Posts zeigen au\u00dferdem, dass viele Follower sich vorgenommen haben, die Schogetten direkt in ihrem Supermarkt zu kaufen. Erfreulich sind ebenso die 713 gespeicherten Beitr\u00e4ge, die ein hohes Interesse der Communities an den Rezept-Kreationen darstellen. Auch die \u00fcberdurchschnittlich hohe Interaktionsrate von 5,6% spricht f\u00fcr ein f\u00fcr eine erfolgreiche Platzierung der Produkte. <\/span>Als On-Top Content ver\u00f6ffentlichte eine Influencerin zudem einen Blogpost auf ihrem Blog.<\/span><\/p>\n

<\/span><\/p>\n<\/div>\n<\/div>\n

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SHARE ON<\/h1>\n

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F\u00fcr die neue Schogetten Limited Edition \u201eBowls\u201c, war das Ziel, durch Instagram Posts und Stories Aufmerksamkeit zu erreichen. Dazu kreierten 5 Influencer:innen passend zu je einer Schogetten Bowls Sorte eine individuelle s\u00fc\u00dfe Bowl.<\/p>\n","protected":false},"author":19,"featured_media":7716,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[178],"project_tag":[],"class_list":["post-7634","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-food-beverages-de"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project\/7634","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/comments?post=7634"}],"version-history":[{"count":2,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project\/7634\/revisions"}],"predecessor-version":[{"id":26450,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project\/7634\/revisions\/26450"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/media\/7716"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/media?parent=7634"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project_category?post=7634"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project_tag?post=7634"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}