{"id":7639,"date":"2021-05-04T08:34:41","date_gmt":"2021-05-04T08:34:41","guid":{"rendered":"https:\/\/www.territory-influence.com\/project\/macro-influencer-streaming-fuer-pringles-auf-twitch\/"},"modified":"2021-05-05T08:20:01","modified_gmt":"2021-05-05T08:20:01","slug":"macro-influencer-streaming-fuer-pringles-auf-twitch","status":"publish","type":"project","link":"https:\/\/www.territory-influence.com\/de\/project\/macro-influencer-streaming-fuer-pringles-auf-twitch\/","title":{"rendered":"Macro Influencer Streaming f\u00fcr Pringles auf Twitch"},"content":{"rendered":"

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MACRO INFLUENCER AKTIVIERUNG<\/p>\n

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Case Study
<\/tt-underline>PRINGLES<\/h1>\n

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Im M\u00e4rz 2021 haben wir in Polen 7 Macro Influencer:innen<\/a> aktiviert, um auf Twitch ihre Art der Freizeitgestaltung mit Pringles zu pr\u00e4sentieren. Die Influencer:innen organisierten 4 Live-Streaming-Events, die sie moderierten und in denen sie verschiedene Online Spiele wie zum Beispiel Pummel Party, Among Us, Counter Strike oder League of Legends spielten. Jeder von ihnen bekam jeweils 5 Pringles Original und 5 Pringles Sour Cream & Onion Packungen.<\/p>\n

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Die Marke Pringles wurde passend zu Gaming in Szene gesetzt.<\/strong><\/h2>\n<\/div>\n<\/div>\n
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Damit haben wir gezeigt, dass es Spa\u00df macht, w\u00e4hrend des Lockdowns Zeit miteinander zu verbringen, Spiele zu spielen und gemeinsam Snacks zu essen. Diese Kampagne hat gezeigt, wie einzelne Marken in spezifischen Kan\u00e4len wie Twitch auf nat\u00fcrliche und vertrauensw\u00fcrdige Weise beworben werden k\u00f6nnen. Scroll nach unten um ein Video mit den Ergebnisse der Kampagne zu sehen!<\/span><\/p>\n

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<\/tt-underline> SHARE ON<\/h1>\n

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MACRO INFLUENCER AKTIVIERUNGCase StudyPRINGLES Im M\u00e4rz 2021 haben wir in Polen 7 Macro Influencer:innen aktiviert, um auf Twitch ihre Art der Freizeitgestaltung mit Pringles zu pr\u00e4sentieren. Die Influencer:innen organisierten 4 Live-Streaming-Events, die sie moderierten und in denen sie verschiedene Online Spiele wie zum Beispiel Pummel Party, Among Us, Counter Strike oder League of Legends spielten. […]<\/p>\n","protected":false},"author":19,"featured_media":7277,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[178],"project_tag":[],"class_list":["post-7639","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-food-beverages-de"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project\/7639","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/comments?post=7639"}],"version-history":[{"count":0,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project\/7639\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/media\/7277"}],"wp:attachment":[{"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/media?parent=7639"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project_category?post=7639"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.territory-influence.com\/de\/wp-json\/wp\/v2\/project_tag?post=7639"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}